Case Study: Specialist Technical Training Provider Doubles Website Leads & Hits Key Revenue Goal
by Andy Gibbins on 16-Oct-2024 12:30:00

Customer background
The challenge
Objectives
How we helped
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Premium technical content with four articles written per month and two guides per year
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Search Engine Optimisation to increase organic leads
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HubSpot onboarding, plus ongoing support and help with implementation
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Sales email templates
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Google ads set up and management
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Call tracking, reporting, and analytics
Results and progress
Before the campaign started, the customer had a very hit-and-miss relationship with email marketing, with a small database and low engagement rates. This has now improved to the point where email marketing is one of the customer’s strongest marketing tools, used to increase awareness about the range and variety of courses they offer, as well as encouraging repeat business from existing customers. The average open rate is now around 20%, and the click-through rate has increased over the past year by 1.37%.
SEO and keyword rankings

Website & Blog Content
Google Ads
Website Traffic Has Tripled

The result of the extra website content, improved SEO, increased Google ads and more effective email marketing has lead to website traffic levels tripling in little over 2 years - a phenomenal increase in brand awareness and engagement.
Inbound Leads Have Doubled

In line with traffic, inbound leads from the website have also increased significantly, and are now more than double the original starting point, and growing all the time.
Client feedback & a major revenue goal achieved
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