If you want to successfully implement marketing automation in your business, then you need more than the software alone. Many companies spend money on advanced marketing software, and then don’t use it to its fullest due to a lack of know-how, time, or resources.
JDR Group are a marketing automation agency, and will give you access to expertise and resources in terms of the right strategy, technical set up and the actual implementation – so you can get going with automating elements of your sales, marketing and customer service.
This will help you:
- Improve your follow up - so that no lead gets left or ignored
- Increase your conversion rate - of leads/enquiries into sales
- Reduce the time it takes to close sales
- Improve the efficiency and effectiveness of you and your salespeople - so you can have more time for sales
- Improve your email marketing - so you can send helpful, informative and personalised emails at scale
- Delight your customers - with fast, helpful responses
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>> How we can help you achieve your goals
>> How you can improve your sales and marketing
>> And get useful, actionable tips & advice
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What is Marketing Automation?
Marketing Automation is a fast-growing industry that is built around the rapidly growing marketing technology sector. Years ago, automated marketing would mean being able to send pre-programmed emails or scheduling social media posts; now marketing technology has made it possible for you to build an entire relationship with your prospects or customers in an automated way.
Marketing automation software typically includes landing pages, marketing workflows and lead nurturing programmes, list segmentation, lead scoring, CRM integration and social media automation. With the right technology and the right implementation, this can be a powerful ‘back end’ to your marketing – you drive website visitors with content and traffic strategies, and then the marketing automation kicks in to convert those visitors into sales or sales-ready leads.
Many business owners have revealed that by simply automating their marketing, they have improved their ROI and drastically lowered costs. A better ROI is a result of automated marketing because it allows business owners the time to nurture any leads, which can increase customer numbers. Marketing automation tools can also tell a business owner which campaigns are most efficient, resulting in more capital saved.
Most Marketing Automation platforms integrate with a CRM system, or even incorporate it in their own system, like HubSpot for example.
Integration with a CRM system means that there can be a single view of individual leads and the information that is gathered about them, their business, their situation, and their behaviour. This ensures that there can be much closer alignment and visibility between the Sales and Marketing departments. It’s even better if, like a lot of businesses – Sales and Marketing “departments” are the same person!
Here at JDR, we can advise on the best systems for your own business, and have overseen many businesses CRM integration process.
Marketing Automation FAQs
How much does marketing automation software cost?
The main programmes usually have 3-4 different levels of budget which vary according to the number of email contacts, the number of users, the number of website visitors and the features required. They usually start at £100-£200 per month. Some businesses will invest hundreds of thousands of pounds a year into this technology.
Won’t it mean more work?
While it does increase and improve your ability to communicate with your potential customers, it does require work – some companies even hire full time software ‘administrators’ to keep up. This is the benefit of hiring an agency like us – we can reduce the need for this extra work.
Which software should I use?
We are partners with HubSpot and Infusionsoft – these are the tools we use in our own business daily. But they are not right for everyone. We sometimes recommend alternative products like Pardot, Marketo or even Sharpspring or Act On.
How should I do lead nurturing?
There are some lead nurturing best practices, but the best lead nurturing is when it is completely tailored to your buyer personas and the buying cycle/buying journey they go on.
Why Work With A Marketing Automation Agency?
Marketing technology enables us as marketers to be able to automate activities that would take a lot of time and resources otherwise. It includes allowing you to send personalised emails to leads and customers at exactly the right time, grade your leads in order of priority, and alert your sales team when leads or enquiries visit key pages of your website. Working with JDR as your marketing automation agency means you can tap into our knowledge of the technology, the strategy and the tactics needed to succeed and have our team implement everything for you.
Over many years we have worked with a wide variety of platforms including HubSpot, Sharpspring, Infusionsoft, Pardot, Marketo, and ClickDimensions. We can help you:
- Identify and choose the right automation platform for you
- Develop a strategy and a plan to
- Technical set up/implementation of marketing automation software
- Set up and create the automated workflows for you
- CRM integration
- Training for you and your team
We can help your business set up systems including
- Automated nurturing of leads and prospects
- Automated cross selling and up selling
- Automated follow up of sales prospects
- Automated alerts and reminders for salespeople
- Lead scoring and prioritisation of the most interested prospects
How JDR Can Help You With Marketing Automation
At JDR we are dedicated students of marketing tech – we have now worked with and tested 74 different marketing technology platforms and are perfectly positioned to understand your needs and recommend the right solution for you.
Enhanced Customer Relationships
When marketing is automated, there is room for customer relationship management using a system design for this purpose. The ability to not only track, but communicate with leads and current customers means that they always stay within a business’s cycle of sales, and always have their questions and concerns at the forefront of the business’s mind.
Implementing Marketing Automation
Just as buying an F1 car does not make you Michael Schumacher, investing in marketing automation technology does not guarantee results alone.
Many businesses struggle to implement the strategies that are made possible with this type of software, JDR can help in two ways.
- We can help you plan the strategy – mapping out conversion sequences, content requirements and sales/follow-up strategies.
- We can provide a ‘done for you’ service where our team execute the strategy – creating the content, building the landing pages, writing the email sequences and setting up all of the workflows needed.
Improved Lead Qualification
There are many tasks associated with marketing campaigns, many of them tedious. However, with marketing automation, these tasks are eliminated. This is because data about demographics and behaviour are used to qualify leads. When used in conjunction with a scoring system for leads, those leads ready to buy are easily identified and can be contacted by the sales team without fear of wasted time.
Ready to go Beyond The Typical?
If you’ve been seeking a way to go beyond traditional marketing tools and tactics, marketing automation could be the solution you’ve been looking for. Automated marketing can take your communications to the next level, even aggregating customer conversations from social media. This allows you to respond almost instantly to comments made about your business.
JDR can help you to both choose and incorporate your desired marketing automation tools so that you do not have to lift a finger. We can help you increase your ROI, improve customer relationships and much more.
A Guide To
Are you looking to implement marketing automation in your business? Download this free guide to get the answers to marketing automation! Including:
>> What is marketing automation and how can it help my company?
>> Why is marketing automation so hot right now?
>> How does marketing automation differ from other technologies?
>> What does the future of marketing automation look like?
>> How do I build a business case and convince internal stakeholders to act?
>> What are the common and advanced features of marketing automation tools?
JDR Group: More Than Just A Marketing Automation Agency
To make the most of marketing automation, you also need an effective overall marketing strategy, and high levels of lead generation. With JDR, we can help beyond just use of marketing automation, we have an entire sales and marketing system that will mean you get results.
Our Six Step Marketing System
Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.
GET A CLEAR MARKETING STRATEGY
We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.
GET AN EFFECTIVE SALES STRATEGY
We can help you improve your sales systems and processes to convert more leads and enquiries successfully.
WEBSITE DESIGN & DEVELOPMENT
To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.
We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.
It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.
FOLLOWING UP LEADS
Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.
MEASUREMENT & TRACKING
As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.