Our Six Step Marketing System
Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.
Get A Clear Marketing Strategy
We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.
Get An Effective Sales Strategy
We can help you improve your sales systems and processes to convert more leads and enquiries successfully.
Website Design & Development
To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.
Content Creation
We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.
CRM
It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.
Following Up Leads
Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.
Measurement & Tracking
As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.
How To Attract, Win, Keep & Grow Customers Guide