Traditional/Offline Advertising
Billions are spent each year by companies large and small on advertising – mostly in traditional media like magazines, newspapers, directories, television, radio, billboards.
But these media channels are changing fast, as the audience is increasingly online – rather than watching TV, customers watch YouTube. Rather than listen to the radio, they listen to podcasts or use music streaming services. And rather than read newspapers or magazines, they browse websites and social media channels to extract information and current affairs knowledge.
These digital channels are the new frontier for advertising – and the good news is that it is more targeted, more measurable and more controllable than with traditional media.
How To Attract, Win, Keep & Grow Customers Guide