Your Marketing Department
If you want to grow your business but don’t have the luxury of a huge marketing department – we can give you a complete marketing solution, all under one roof with a partnership, consultative approach.
Automate Your Marketing
Discover the magic of automating your marketing and running parts of your sales and marketing on autopilot to increase conversion rates and grow your sales.
Transform Your Website
If your website is outdated or simply not generating leads and enquiries at the rate you want or need, then our team can create a cutting edge website, designed for lead generation that puts you in the driving seat.
Get Customers Coming To You
In today’s digital world, your buyers have access to more information than they ever have before, and as a result, the way they choose products and services has changed. We have been working with businesses like yours for more than 10 years – and we can help you attract these modern buyers to you with great online content, and then convert them into leads and nurture them into paying customers to help grow your business in a predictable, measurable way.
Business to Business (B2B) Marketing Specialists
We specialise in working with businesses that provide products and services to other businesses or organisations (i.e. business to business rather than business to consumer). Industries we worked within include:
- Specialist Manufacturing
- Industrial Services
- Legal services
- Recruitment and Training
- Accounting Finance and Consulting
- IT Services
- Business Printing and Clothing Suppliers
A Trusted & Certified Digital Marketing Agency in Derby, UK
We have made it our mission to study the top marketers in the world, find the latest technology and learn the most cutting edge marketing strategies – and then make them available to businesses like yours right here in the UK.
Meet The Management Team
An Award Winning Business Coach and entrepreneur, David is the owner and founder of JDR Group and has over 20 years experience of owning, running and managing businesses. He has coached, mentored and trained executives, directors and sales teams and features regularly on BBC Radio Derby as well as being hired to speak at conferences and events around the world.
A founder member of the JDR Group, Will is an Inbound Marketing expert and marketing strategist and has spoken at numerous events including the Derby Property Law Society and the National Marquee Hire Association. He has achieved multiple qualifications with Google AdWords, Google Analytics, and Hubspot, and is the author of ‘Local Business Marketing – Online’.
A founder member of JDR and certified Infusionsoft Sales and Marketing expert. Leanne is Responsible for delivering client results as well as overseeing the day to day running of the company, Leanne is a leading expert in SEO, Direct response Marketing, Website conversion and Marketing Automation.
Jarrad is a highly experienced search marketer and Google AdWords certified professional. He manages a number of client campaigns, provides invaluable technical expertise and also oversees the website design and development team.
Shirley is an experienced manager and co-ordinates our marketing campaigns. She has expert knowledge of email marketing, CRM systems, copywriting and direct response marketing
Business Development Manager
Andrew is a Marketing Graduate from Manchester who, since joining JDR, has consulted with thousands of businesses on their marketing. Andy is able to audit and assess your current marketing to pinpoint areas of weakness and also areas of opportunity for you and your business.
Online Marketing Specialist
Daniel has worked in Marketing for over 10 years having studied Design and Marketing at University. Using his vast knowledge and experience, Daniel has managed hundreds of successful online marketing campaigns for companies both Business to Business, and Business to Consumer.
Internet Marketing Specialist
Andrew works with clients to plan, implement and manage website design and online marketing projects. You can see him speaking at our events, and he can provide guidance and support at every stage in your online marketing campaign.
Latest from our Digital Prosperity Blog
Content is still king when it comes to making sales. However, all the blog posts, social posts, and landing pages your business produces are just dry words unless they tell a meaningful story about your brand, and how it relates to your target customers. The difference between companies that are successful at converting leads and those that struggle often comes down to how compelling their stories are, and how they are able to apply this approach to their digital content, sales, pitches, and marketing messages. Let’s look a bit deeper at what storytelling means in practice in marketing and sales.
Many businesses need to improve the conversion rate of their websites. Your site might attract lots of visitors, but that counts for little if this does not translate into revenue. As far as online sales goes, there are a range of factors that determine why, when and how people purchase things. Nonetheless, upon closer inspection of the data, you may discover reoccurring issues with your site or sales approach that keep holding you back. More specifically, there are four significant areas that will help you make the most of your website leads and improve your conversion rate. Let’s look at each of them:
The big question for companies considering online marketing in today’s flexible working world is whether to invest in having a marketing function in-house, or whether outsourcing the role to an agency, such as JDR, offers better value for money.
As a marketing agency ourselves it is fair to say that we have an angle on this question! However, there are pros and cons to consider for both sides of the in-house/outsourcing argument before any decisions are made. If they have the budget to spare, some businesses simply like the convenience of having one or more marketing professionals employed in-house. Whereas for other businesses the choice to outsource is clear-cut; both in terms of cost-benefit and in the skills they can access for a comparatively small investment.