Get Clients Coming To You
In today’s digital world, your buyers have access to more information than they ever have before, and as a result, the way they choose products and services has changed. We have been working with businesses like yours for more than 10 years – and we can help you attract these modern buyers to you with great online content, and then convert them into leads and nurture them into paying customers to help grow your business in a predictable, measurable way.
Business to Business (B2B) Marketing Specialists
We specialise in working with businesses that provide products and services to other businesses or organisations (i.e. business to business rather than business to consumer). Industries we worked within include:
- Specialist Manufacturing
- Industrial Services
- Construction
- Legal services
- Recruitment and Training
- Accounting Finance and Consulting
- Software
- IT Services
- Business Printing and Clothing Suppliers
A Trusted & Certified Marketing Agency in Derby, UK
We have made it our mission to study the top marketers in the world, find the latest technology and learn the most cutting edge marketing strategies – and then make them available to businesses like yours right here in the UK.
Meet The Management Team
David Roberts
Managing Director
An Award Winning Business Coach and entrepreneur, David is the owner and founder of JDR Group and has over 20 years experience of owning, running and managing businesses. He has coached, mentored and trained executives, directors and sales teams and features regularly on BBC Radio Derby as well as being hired to speak at conferences and events around the world.
Will Williamson
Sales Director
A founder member of the JDR Group, Will is an Inbound Marketing expert and marketing strategist and has spoken at numerous events including the Derby Property Law Society and the National Marquee Hire Association. He has achieved multiple qualifications with Google AdWords, Google Analytics, and Hubspot, and is the author of ‘Local Business Marketing – Online’.
Leanne Mordue
Operations Director
A founder member of JDR and certified Infusionsoft Sales and Marketing expert. Leanne is Responsible for delivering client results as well as overseeing the day to day running of the company, Leanne is a leading expert in SEO, Direct response Marketing, Website conversion and Marketing Automation.
Jarrad Mordue
Production Manager
Jarrad is a highly experienced search marketer and Google AdWords certified professional. He manages a number of client campaigns, provides invaluable technical expertise and also oversees the website design and development team.
Shirley Lacey
Marketing Manager
Shirley is an experienced manager and co-ordinates our marketing campaigns. She has expert knowledge of email marketing, CRM systems, copywriting and direct response marketing
Andrew Gibbins
Business Development Manager
Andrew is a Marketing Graduate from Manchester who, since joining JDR, has consulted with thousands of businesses on their marketing. Andy is able to audit and assess your current marketing to pinpoint areas of weakness and also areas of opportunity for you and your business.
Daniel Baker
Online Marketing Specialist
Daniel has worked in Marketing for over 10 years having studied Design and Marketing at University. Using his vast knowledge and experience, Daniel has managed hundreds of successful online marketing campaigns for companies both Business to Business, and Business to Consumer.
Andrew Leamon
Internet Marketing Specialist
Andrew works with clients to plan, implement and manage website design and online marketing projects. You can see him speaking at our events, and he can provide guidance and support at every stage in your online marketing campaign.
Latest from our Digital Prosperity Blog
Me, Me, Me, Me – Does Your Online Content Just Talk About Yourself?
As a business owner, you want to make money. To make money, your business needs to makes sales. To make sales, your business needs to promote its products or services. It’s simple, right? You can just tell people how great your business is and how amazing your products or how spectacular your services are. You can even try to entice your target audience more with special offers.
What Is Audience Profiling & Why Is Audience Profiling Important?
Many businesses rely on consumer data to reach new audiences, using a generic marketing approach in the hope of making a few meaningful connections. While this strategy may have yielded results in the past, today’s consumers are continually bombarded by marketing messages; whether in-store, online or via the media. With so many channels vying for attention, it’s easy for your message to get missed, filtered or blocked. Over 37% of internet users already use ad blockers, so the content you display in other areas must attract and engage with your customers. Unless your marketing activities are highly focussed to reach and connect with a predetermined target audience, you could be wasting time and resources, as well as destroying the value within your data.
Why Businesses Start Social Media… And Then Give Up
Social media can be something of a revelation to businesses who spent years spending a fortune on traditional advertising while bringing only limited results. The feeling you get when the first leads start coming in from your first Facebook advert, seeing your ‘like’ counter growing day by day, realising that this stuff really works - is simply priceless. In retrospect it is easy for businesses to see why so many companies use social media, and many kick themselves for not getting on the bandwagon years ago.
Social media marketing is affordable, fun, scalable and delivers results. No wonder so many businesses set up new accounts on Facebook, Twitter, LinkedIn and Instagram every day.
