As a contracting or trade business, doing a good job alone is not always enough to get as many new customers as you need. Good online marketing will get your phone ringing, meaning you have more enquiries and can focus more on the best/highest paying work.
It will also help you build your reputation, getting your name ‘out there’, and help you get more consistent cash flow with a regular flow of work.
Dealing with digital marketing companies can be frustrating, and many owners of construction, trade and contracting businesses tend to ‘dabble’ - trying Google Ads here, or a directory advert there - and finding that nothing really works. There’s usually no way of measuring the marketing & advertising, so it’s hard to know if what you are spending money on is effective - and there’s always the problem of time. Most business owners in this sector have very little time - so their websites, blogs and social media profiles end up out of date.
Creating long-term marketing success for contractors and trades
At JDR, we have been working with electrical contractors, builders, M&E contractors, air conditioning contractors, kitchen and bathroom companies as well as companies that provide products to the construction sector since 2004.
Our proven marketing system will help you get to page one of Google, target the right kind of enquiries, and help you show the world the quality of the work you do. It will help you get a consistent flow of new enquiries, which build steadily over time, and provide a fully measurable return on investment.
Our team can keep your website up to date, including writing up new projects and case studies to showcase your work, and can write blogs and articles for you to educate and inform potential customers.
We can give you a CRM system that records every single lead and enquiry so that nothing gets missed, and to help automate your follow up to help you stay on top of quotes.
To find out more, let’s start a conversation - you can book a call with one of our experts using our online diary link. There’s no cost and we can provide some free initial advice as well as discuss your options with you. So let’s talk - Click here to book a call with an expert.
Industries We've Worked In
We have experience in a wide range of construction & trade industries, including:
Air conditioning & heating contractors
Renewable energy - solar panels, heat pumps etc
Kitchen and bathroom products
Flooring products and flooring contractors
Kitchen design services
Garden rooms and garden offices
Electrical and mechanical contractors
Our Marketing Services For Construction & trade companies
If you are want to get a marketing strategy that gives you a consistent flow of new enquiries, leads and new customers, then here is how JDR Group can help:
Our Six Step Marketing System
Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.
GET A CLEAR MARKETING STRATEGY
We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.
GET AN EFFECTIVE SALES STRATEGY
We can help you improve your sales systems and processes to convert more leads and enquiries successfully.
WEBSITE DESIGN & DEVELOPMENT
To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.
We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.
It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.
FOLLOWING UP LEADS
Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.
MEASUREMENT & TRACKING
As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.
THE DEFINITIVE GUIDE ON
HOW TO ATTRACT, WIN, KEEP & GROW CUSTOMERS
In this guide, you will learn about the latest marketing strategies and how they can be used to help you reach a wider audience. You'll also learn how to attract customers, how to win customers and how to keep them forever! Download your FREE copy and find out more about:
>> Strategy & planning
>> Raising your online profile
>> Turning website visitors into enquiries
>> Turning enquiries into sales
>> And much more!
This client, a successful crane servicing and repair business, approached JDR because they already had their hands full and couldn’t take on any marketing activities even if they wanted to! The owner of the business was considering bringing in extra help so that the company could expand and grow but instead decided to take some of the weight off their shoulders and entrust their digital marketing to JDR.
This decision has led to organic traffic being tripled (see above), and an overall growth in business of 30% (a turnover increase of £300k).
This B2C home improvement company were no strangers to digital marketing but had become disillusioned after their experiences with a PPC agency who failed to deliver. This client had built themselves a website in-house, and employed a team member to maintain it but decided to give outsourcing their marketing one last chance, with spectacular results...
Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc) to modern inbound techniques (SEO, content, social media etc). In the past two years we have developed something which goes beyond a campaign, or individual marketing tactics - we've developed an entire system for sales and marketing that helps businesses grow.
When people are considering working with us, the main question is 'what results can I expect?'
In the marketing industry, false hopes are a problem - marketing agencies often over promise, which leads to customers becoming disappointed and even disillusioned with marketing as a whole.
At JDR, we try to paint a realistic picture and also to avoid making specific forecasts - but we can share examples of other clients' results. We do this through our marketing case studies, but in this article we can share the average results that our customers get - and even track these results over a three year period.