Search Engine Optimisation (SEO) is one of the best and most fundamental marketing investments a business owner can make - in a survey we conducted of over 250 business owners SEO was the top answer to the question ‘what marketing is working for you now?’
As a marketing strategy, SEO helps you:
- Get targeted enquiries from people looking for your products/services
- Get more traffic to your website and increase your brand awareness
- Get long lasting results – the benefit of good SEO work can last for years
- Get excellent return on investment from your marketing spend
JDR Group are an experienced SEO agency, established 2004 and working on many SEO campaigns in a variety of different industries.
Book an initial 20-minute online chat with Andy to find out:
>> How we can help you achieve your goals
>> How you can improve your sales and marketing
>> And get useful, actionable tips & advice
TALK TO US ABOUT YOUR SEO GOALS
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WHAT IS SEO?
SEO stands for search engine optimisation, and is sometimes also referred to as organic search marketing. It is the process of adapting your website and your internet presence so that you get found when potential customers search for you, your products or your services online. The focus is usually Google, as the UK and the world’s largest search engine – but can also include Bing, Yahoo, as well as smaller search engines and some country-specific search engines like Yandex or Baidu.
WHY IS SEO NEEDED?
Your website won’t come up in Google or other search engines automatically – without investing in SEO your website won’t show up as high, or for as many different keywords/searches as it could.
When we run an SEO report on their websites, business owners are often surprised to hear that their website designers haven’t done some of the basics of SEO as part of building the website - and that is because designing a website and getting a website found are two different skill sets.
UNDERSTANDING THE GOOGLE ALGORITHM
When you search for something in Google, you’ll be given thousands, maybe even millions of results which Google organises in list order for you in a fraction of a second. The way it decides which website to list first, second, third and so on is based on its ‘algorithm.’ This algorithm is not public knowledge, although Google do provide guidelines, and it is also regularly changing and being updated – and it is the job of SEO companies to understand this algorithm and help your website meet Google’s criteria.
RELEVANCE & AUTHORITY
The purpose behind the algorithm is to ensure that when we search Google, we find what we are looking for. The two main criteria Google use are relevance (how relevant your page and your website is to what the searcher is looking for), and authority (how well known and trusted you are). So SEO services are designed to ensure the pages of your website are as relevant as possible to what people are searching for (usually done by ‘onsite SEO’, which involves optimising the ‘tags’ and on-page content of your website), and to build your online ‘authority’ (usually done by getting more links/backlinks to your website – read about link building as a service for more information).
USER EXPERIENCE AND OTHER RANKING FACTORS
More recently, Google are also factoring in user experience – if people click through to your website, do they have a good experience? In other words does the website load quickly and do they stay on the site – or do they leave immediately and try and find another website? Other ranking factors now include social signals, technical and quality issues with your website, mobile usability, your domain history, internal links, and even spelling and grammar.
THE CHALLENGE WITH SEO
SEO was once relatively simple, but today Google is looking at thousands of different factors when evaluating and ranking your website. So in order to get the best possible SEO results, traditional SEO services are best combined with content marketing/content creation, website conversion optimisation, social media marketing – and are best done as part of an overall digital marketing strategy.
WHAT’S INCLUDED IN OUR SEO SERVICES?
As part of our SEO services you’ll get a dedicated campaign manager who will oversee your progress and provide regular reports and updates, so that you know what is going on and can see the returns you are getting from your SEO campaign.
Depending on your industry, website, and your goals, an SEO programme can include:
The starting point for any search marketing decisions is understanding how your customers search – what words and phrases they use – so that your website can be optimised for those words and phrases.
There has to be an overall SEO strategy for you to see the best possible results. This includes factoring in keywords, but also your customers buying behaviour and search intent, your competition, and your websites user experience – and tying this in with your business goals and marketing strategy overall.
Once the best keywords have been identified, the pages of your website need to be amended to make them as relevant as possible for those search terms and to ensure they have the content which your prospects are looking for. Onsite SEO includes editing the on-page content, as well as page headlines, images and meta tags.
Links are still a significant part of SEO, and despite a number of changes made by Google over the years the quantity and quality of links to your website from other sites around the web remain one of the most important ranking factors.
Most websites have lots of technical errors in the code, and minimising and correcting these technical errors, as well as reducing the load speed of your website will improve your Google rankings.
If you are a business that operates in a local area, then you need local SEO to ensure your website appears in the map results triggered by local searches as well as in the organic results.
With Google making regular updates, as well as competitors changing and adjusting their websites, your rankings will fluctuate. We monitor these for you so that if your rankings drop for any reason, we can act quickly - and also so that we can regularly report back to you on progress being made.
Ecommerce websites tend to have large numbers of product pages and there are some SEO challenges that come with this, so ecommerce SEO helps overcome these and ensure you get found for searches for your products ad your brands.
If you are looking to be found in multiple countries around the world, there are additional SEO considerations including language, domain, technical considerations and also strategies for targeting specific territories.
Blogging & content marketing
Publishing fresh, unique and thought-leading articles and videos on a regular basis is a key part to growing your website traffic, building an audience and attracting inbound links as well as getting found for ‘long tail’ keywords. Our team can write articles and produce these videos for you, as a ‘done for you’ service.
Social media marketing
Social signals are a ranking factor with Google, so building your followers and growing engagement on platforms like Facebook, LinkedIn, Twitter & Instagram will have an SEO benefit as well as the other business benefits.
Website conversion rate optimisation
SEO will increase traffic to your website, but if your website does not convert these visitors into leads, enquiries or sales then you won’t get the returns you would ideally like to get. Our team can go beyond getting high rankings in Google, to optimising your website’s conversion rate.
PPC/Google Ads management
Many of our SEO clients will also invest in PPC/Google Ads management to ensure whenever your prospects search for you, they find you – in the ads as well as the organic results.
How much does SEO cost?
Our programs range from a few hundred pounds per month to several thousands of pounds – it all depends on the results you want, the complexity of your site, and whether you want to target just your local area, or internationally.
How long does it take?
While there can be some quick wins, SEO is a long term and ongoing investment – and is best approached as such.
What is actually involved in SEO?
Google looks at thousands of individual rankings factors, including backlinks, on-page optimisation, signals from social media, technical factors, website load speed, and visitor behaviour. SEO involves working at all of these areas to give you the best possible chance of ranking for your target search phrases.
How do I recover if my Google rankings have dropped?
You may have had a penalty – or it may be competitors have simply overtaken you.
WHAT MAKES JDR DIFFERENT TO ANY OTHER SEO COMPANY In Derby?
SEO agencies vary enormously, from one-man-bands/freelancers right up to huge agencies dealing with big brands and it can be hard to choose one company over another.
With JDR as your SEO company, you’ll get:
Honest, Clear Advice
As a client, we want to build a long term partnership with you, and one that is based on trust. As a result, we make no big claims or wild promises but try to give you clear expectations and give you the right advice based on years of experience.
Professional & Personal Service
In working with us, you’ll have an experienced and dedicated campaign manager who will plan, oversee and report on the entire campaign. You’ll get excellent communication – as well as regular meetings and monthly reporting. If you need to contact us, we will have staff ready for your call.
We work hard to ensure our clients understand the work we are doing for them and explain it in everyday language without jargon – so that you know what is being done, what the results are, what to expect going forward and what you can do to help.
We’ll track, measure and report on the results of your SEO programme on an ongoing basis, including tracking every enquiry and phone call you get from the website so you can see the results for yourself.
KNOWLEDGE & EXPERTISE
We’ve been in business since 2004, and are a certified Google Partner as well as being certified by a number of other online marketing organisations, and we’ve also been awarded the Google Analytics certification. We have managed hundreds of SEO campaigns for hundreds of businesses over the years, working with many different types of websites and with companies targeting a local area, nationally and internationally. We continue to invest a significant part of our time into research and staying up to date with Google’s updates and changes so that you can stay ahead.
Each campaign starts with research and insight to determine the correct strategy for your business and for your goals. This includes a full analysis of your website, exhaustive keyword research and competitor analysis so that your campaign gets the right results and you get the enquiries and sales you need.
We have an established and experienced SEO team, but SEO is just one marketing tactic – it is not a strategy. JDR can help you develop your entire online marketing strategy as well as implement several other marketing tactics – redesigning your website, Google AdWords, Social Media, Email Marketing, Display Advertising, Content Marketing and Marketing Automation.
The DefInitive Guide On
How To Get Customers Coming To You
Marketing has changed but has your marketing strategy adapted? How can you attract your ideal customers… without having to chase after them? In this guide you'll learn:
>> Why your buyers have CHANGED - and what to do about it
>> How to generate leads and enquiries from your website - even while you sleep!
>> How to build a loyal following of prospective customers that know, like and trust you
>> How to build an automated pipeline of enquiries that will grow your business in a measurable, predictable and consistent way
>> How to position your business as the EXPERTS in your industry
JDR GROUP: MORE THAN JUST AN SEO AGENCY
For SEO to work as effectively as possible, it should be part of an overall marketing strategy. With JDR, we can help beyond just SEO services, with our comprehensive ‘done for you’ sales and marketing system. This includes:
Our Six Step Marketing System
Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.
Get A Clear Marketing Strategy
We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.
Get An Effective Sales Strategy
We can help you improve your sales systems and processes to convert more leads and enquiries successfully.
Website Design & Development
To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.
We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.
It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.
FOLLOWING UP LEADS
Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.
MEASUREMENT & TRACKING
As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.