Get More Traffic, More Enquiries & More Sales From Your Website With SEO

Search Engine Optimisation (SEO) is one of the best marketing investments you can make. SEO helps you:

  • Get targeted enquiries from people looking for your products/services
  • Get long lasting results – the benefit of good SEO work can last for years
  • Get excellent return on investment from your marketing spend

JDR Group are an experienced SEO agency in Derby, established 2004. We can get SEO to work for your business - to find out more make an enquiry or book an online meeting with one of our SEO experts today.

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SEO Derby - JDR Group SEO Services (1)
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Search Engine Optimisation services In Derby Since 2004

SEO agencies vary, from one-man-bands right up to huge agencies dealing with big brands. It can be hard to choose one company over another, but with JDR as your SEO company, you’ll get:
Honest, Clear Advice

As a client, we want to build a long term partnership with you, and one that is based on trust. As a result, we make no big claims or wild promises but try to give you clear expectations and give you the right advice based on years of experience.

Professional & Personal Service

In working with us, you’ll have an experienced and dedicated campaign manager who will plan, oversee and report on the entire campaign. You’ll get excellent communication – as well as regular meetings and monthly reporting. If you need to contact us, we will have staff ready for your call.

Straight Talking

We work hard to ensure our clients understand the work we are doing for them and explain it in everyday language without jargon – so that you know what is being done, what the results are, what to expect going forward and what you can do to help.

Measurable

We’ll track, measure and report on the results of your SEO programme on an ongoing basis, including tracking every enquiry and phone call you get from the website so you can see the results for yourself.

KNOWLEDGE & EXPERTISE

We’ve been in business since 2004, and are a certified Google Partner. We have managed hundreds of SEO campaigns for hundreds of businesses over the years, working with many different types of websites and with companies targeting a local area, nationally and internationally.

STRATEGY

Each campaign starts with research and insight to determine the correct strategy for your business and for your goals. This includes a full analysis of your website, exhaustive keyword research and competitor analysis so that your campaign gets the right results and you get the enquiries and sales you need.

BEYOND SEO

We have an established and experienced SEO team, but SEO is just one marketing tactic – it is not a strategy. JDR can help you develop your entire online marketing strategy as well as implement several other marketing tactics – redesigning your website, Google AdWords, Social Media, Email Marketing, Display Advertising, Content Marketing and Marketing Automation.


VIDEO: OUR SEO SERVICES EXPLAINED

build organic traffic to your website

MAKE AN ENQUIRY

Submit A Question Or Enquiry To Find Out More

Submit an enquiry with your question, to give us a brief or to request a call back from one of our team.

When you get in touch with JDR:

     ✅ We'll contact you back as soon as we are able to
     ✅ We'll always aim to provide 'best advice' for your business
     ✅We offer a free initial consultation
     ✅Your information is treated in the strictest confidence 

You can ask us for advice or help on any or all of the following: 

  • Your website
  • Your digital marketing
  • HubSpot
  • CRM advice
  • Marketing strategy
  • Sales strategy
  • Business exit planning
  • Career opportunities

Simply confirm your details on the form provided and we'll be in touch ASAP. We look forward to hearing from you!

WHAT’S INCLUDED IN OUR SEO SERVICES?

As part of our SEO services you’ll get a dedicated campaign manager. They will provide regular reports, so that you can see the returns you are getting from your SEO campaign. 

Depending on your industry, website, and your goals, an SEO programme can include:

SEO Explained

WHAT IS SEO?

SEO stands for search engine optimisation, and is sometimes also called organic search marketing. It is the process of adapting your website so that you get found when potential customers search for you, your products or your services online. The focus is usually Google, as the UK and the world’s largest search engine. It can also include Bing, Yahoo, as well as smaller search engines and some country-specific search engines like Yandex and Baidu.

WHY IS SEO NEEDED?

Your website won’t automatically come up in Google or other search engines. Without investing in SEO your website won’t show up as high, or for as many different keywords/searches as it could.
 
When we run SEO reports, we often see websites which are missing even the basics of SEO. Business owners are often surprised that their website designers haven’t done these. But designing a website and getting a website found in Google are two different skills.

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UNDERSTANDING THE GOOGLE ALGORITHM

When you search for something in Google, you’ll be given thousands, even millions of results. Google organises this list in order for you in a fraction of a second. The way it decides which website to list first, second, third and so on is based on its ‘algorithm.’
 
This algorithm is not public knowledge, although Google do provide guidelines. It is also regularly changing and being updated. It is the job of SEO companies to understand this algorithm and help your website meet Google’s criteria.



RELEVANCE & AUTHORITY

The purpose behind the algorithm is to ensure that when we search Google, we find what we are looking for.
 
The two main criteria Google use are :
 
 Relevance - how relevant your page and your website is to what the searcher is looking for, and;
Authority - how well known and trusted you are.
 
SEO services ensure the pages of your website are as relevant as possible to the keywords people are searching. This is done by ‘onsite SEO’, which involves optimising the ‘tags’ and on-page content of your website). They also involve building your online ‘authority.’ This is usually done by getting more links/backlinks to your website. To find out more, you can read about link building as a service.



USER EXPERIENCE AND OTHER RANKING FACTORS

More recently, Google are also factoring in user experience. If people click through to your website, do they have a good experience? In other words, does the website load fast - and do they stay on the site? Or do they leave immediately and try and find another website?
 
Other ranking factors include:
 
 - Social signals
 - Technical/quality issues with your website
 - Mobile usability
 - Domain history
 - Internal links
 - Spelling and grammar
 

THE CHALLENGE WITH SEO

SEO was once relatively simple. Today though, Google is looking at thousands of different factors when evaluating and ranking your website. To get the best possible SEO results, combine SEO with other digital marketing activities including:
 

SEO FAQS

How much does SEO cost?

Our programs range from a few hundred pounds per month to several thousands of pounds – it all depends on the results you want, the complexity of your site, and whether you want to target just your local area, or internationally.

To get an instant quote, read our guide to digital marketing costs and pricing, and use our free campaign budget calculator.

FREE Marketing Pricing Calculator

How long does SEO take to work?

While there can be some quick wins, SEO is a long term and ongoing investment – and is best approached as such. Read 'How Long Does SEO Take' for a more in-depth explanation.

What is actually involved in SEO?

Google looks at thousands of individual rankings factors, including backlinks, on-page optimisation, signals from social media, technical factors, website load speed, and visitor behaviour. SEO involves working at all of these areas to give you the best possible chance of ranking for your target search phrases.

CASE STUDIES & EXAMPLE RESULTS

Average Results With JDR Group Marketing

Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc) to modern inbound techniques (SEO, content, social media etc). In the past two years we have developed something which goes beyond a campaign, or individual marketing tactics - we've developed an entire system for sales and marketing that helps businesses grow.

READ FULL CASE STUDY

JDR Group 3 Year Results Review - Leads and Enquiries Increasing

In the marketing industry, false hopes are a problem - marketing agencies often over promise, which leads to customers becoming disappointed and even disillusioned with marketing as a whole.

At JDR, we try to paint a realistic picture and also to avoid making specific forecasts - but we can share examples of other clients' results. We do this through our marketing case studies, but in this article we can share the average results that our customers get - and even track these results over a three year period.

READ FULL CASE STUDY

SEO REVIEWS

JDR review stars

Andrea Rodney

JDR have been managing my digital marketing for a few years now and I have always found them to be efficient, effective and highly professional. Their design and implementation of our new website was great and resulted in a large amount of positive feedback from old and new customers. I would highly recommend their services.

JDR review stars

Alan MacDonald

We are using JDR for our marketing requirements. FB,LNKDN and google advertising, SEO and more. They are very professional and very switched on. They are also very malleable when it comes to changing aspects of their services even at the drop of a hat. We consider them an extension  of our company as if they were in an house department. Highly recommended.

JDR review stars

Victoria Parkinson

We have been working with JDR for 2 years now and they have helped bring our business forward immensely. From creating & implementing a solid marketing strategy, to building a new website for us.

Download Your FREE Guide:

How To Get Customers Coming To You

Marketing has changed but has your marketing strategy adapted? How can you attract your ideal customers… without having to chase after them? In this guide you'll learn:

>> Why your buyers have CHANGED - and what to do about it

>> How to generate leads and enquiries from your website - even while you sleep!

>> How to build a loyal following of prospective customers that know, like and trust you

>> How to build an automated pipeline of enquiries that will grow your business in a measurable, predictable and consistent way

>> How to position your business as the EXPERTS in your industry

Get My Copy

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JDR GROUP: MORE THAN JUST AN SEO AGENCY

For SEO to work as effectively as possible, it should be part of an overall marketing strategy. With JDR, we can help beyond just SEO services, with our comprehensive ‘done for you’ sales and marketing system. This includes:

1
Our Six Step Marketing System

Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.

2
Get A Clear Marketing Strategy

We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.

3
Get An Effective Sales Strategy

We can help you improve your sales systems and processes to convert more leads and enquiries successfully.

4
Website Design & Development

To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.

5
CONTENT CREATION

We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.

6
CRM

It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.

7
FOLLOWING UP LEADS

Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.

8
MEASUREMENT & TRACKING

As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.