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How Much Does Digital Marketing Cost?

A Pricing/Budget Guide

A Digital Marketing Investment Guide PLUS An Instant Online Budget Calculator

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A Guide To Digital Marketing Costs & Pricing

On this page we will give you a guide to the costs of digital marketing and answer the following questions:

  • How much should you budget for marketing?
  • How much do JDR Group charge for marketing services?
  • What results can you expect from working with JDR?

We also have a FREE budget calculator you can use to build your own marketing programme & budget.

Try it now to get an instant idea of budget.

Free Marketing Pricing Calculator
JDRs Complete Digital Marketing System

How Much Should You Budget For Marketing?

marketing-meeting

The standard business advice is to invest between 5-15% of your annual revenue in marketing. What you invest in marketing depends on your goals (the faster you want to grow, the more you'll be investing, for example). It is also affected by your industry sector. If you sell consumer products, you may need to invest as much as 20-25% of your annual revenue in marketing - whereas if you are a manufacturing or engineering business 5-10% would be a good budget.

The UK Average Is 9.3% Of Annual Revenue

The 2019 YouGov survey shows that the average marketing budget in the UK is 9.3% of annual revenue. So for a £1m turnover business, that would mean a £93k annual marketing budget/spend.

US based surveys, like the 2020 CMO survey found that for SMEs, that figure is higher, at 11.4%.

What % of Your Annual Revenue Do You Invest? 

Try our calculator to find out what % of your turnover you currently invest, and how much you should invest as per the UK average. There are no contact details required!

Do you under-invest in marketing?

Many business owners do, because they don't believe they will get a return on investment (or haven't with what they have tried before).

But marketing does work. Watch the video below or read our article on the 5 ways marketing gives you a return on investment.

 

 

How Much Does Digital Marketing Cost With JDR Group?

Every marketing programme we put together is tailored to the needs of your particular business. This is based on your industry, competition, your goals, your in-house resources and existing agency relationships and so on. 

Big companies will usually have entire department dedicated to marketing. This can include web developers, graphic designers, copywriters, search marketing specialists, social media/content marketing specialists, project managers, even videographers.

There are three ways to give your business this type of marketing resource:

  1. Do it all in-house - there are benefits to doing all your marketing in-house. As a small business though, it is expensive - as you can't find any one person that can do every part. You either need to try and find one highly-paid superstar, or (more likely) 3-4 individuals. When you hire in-house, there is an investment of your time too. You have to manage, train and support these team members.
  2. Hire multiple agencies - you could have several marketing agencies working for you. This could include a web design agency, an SEO agency, a Google Ads agency, a marketing consultant, and a social media marketing agency.
  3. Hire JDR Group - with JDR you get an all-in-one, done-for-you marketing service. It's all in one place, with one point of contact.
Video Conferencing - Screenshot

A typical marketing programme with JDR will cost a similar amount to hiring an in-house marketing person. Instead of getting one person, though, you are getting an entire marketing department.

Use Our Marketing Campaign Pricing Calculator

Build Your Own Marketing Programme With Our Instant Budget Calculator

The best way to find out exactly what a marketing programme with JDR Group will cost is to speak to our team. We will work out a tailored programme for you. If you'd like to get an instant idea, you can also use our marketing campaign pricing calculator:

 
 

Our Digital Marketing Services

Know exactly what you're looking for? Then choose from the one of services below. If not, we offer a free initial consultation - we will review your website & marketing and make recommendations for you. We also have a guide to digital marketing costs & pricing if you want to get an idea of budget first.

 

Inbound Marketing

Inbound marketing is a method of attracting clients and prospects to you rather than chasing after them or trying to interrupt them with cold calls, ads or cold emails. 

Learn More

Content Marketing

Build an audience, grow your traffic and get people to love your business with content marketing. Our team will plan, create, publish, optimise and promote regular content for you.

Learn More

Email Marketing

B2B Email marketing is a direct and cost effective way to keep in touch with existing customers. With purchased mailing lists you can also generate targeted new leads.

Learn More

Website Design

Website design & development - with a difference. Don't just get a new website, get a whole new online marketing strategy for your business.

Learn More

SEO

Get found in the search engines with our professional SEO services. Whether your business operates locally, nationally or internationally we can help you get to page one.

Learn More

Social Media

Build brand awareness & engagement with our social media management services. We can help you reach, inform & entertain with your social media marketing.

Learn More

Paid Social Ads

We craft targeted, data-driven social media campaigns that drive real results and maximise ROI. Our expertise ensures your brand reaches the right audience at the right time.

Learn More

PPC

Pay-Per-Click Advertising including Google Ads - set up & fully managed for your business by a certified Google Partner agency. Drive new leads & sales fast.

Learn More

Strategy

Work one-on-one with a sales and marketing strategy consultant. Get a defined digital marketing strategy to achieve your goals & attract your ideal customers.

Learn More

Conversion Rate Optimisation

Improve your website performance with conversion rate optimisation services. Increase your marketing return on investment and boost your bottom line.

Learn More

Display Advertising

Targeted advertising on the Google Display Network including YouTube video advertising, remarketing and banner advertising. Get reach and brand awareness on a budget.

Learn More

Marketing Automation

Put your marketing on autopilot & create an automated pipeline of enquiries for your business. Marketing automation strategy, technical set up and implementation services.

Learn More

100+ Reviews On Google & HubSpot

“Having worked with the JDR team for over three years now, that period speaks volumes for what they have achieved for us.”
Mike Coates
“We have been working with JDR for 19 Months now on our inbound marketing campaign and the results has been absolutely fantastic. Our campaign manager Ellis is first class and has great knowledge of the industry and has been vital in directing us through the campaign thus far. When we started out with JDR we generated very little business online but I can now happily say that the majority of our business now comes via our website/inbound marketing campaign. I highly recommed.”
Derek Bennett
“We're 6 months in to a long term relationship with JDR. We've been very happy with the service we've received so far. Our website redesign was achieved fluently, to a very high standard and the increase in traffic (admittedly from virtually 0) has borne results. I've dealt personally now with five or six JDR team members and all have been affable, professional, and competent. They are expert listeners and make it their mission to really understand your business goals. Overall, I think the thing I am happiest about has been the increased in strength of my companies brand, I very much look forward to what the next six months and beyond brings.”
Lewis King
“IC2 CCTV & IC2 Distribution have been working with JDR for almost a year and have been very pleased with the improvement in results that we are achieving through our marketing / Ad campaigns. We particularly appreciate our monthly catch up meetings with John Skidmore, which give us the chance to evaluate our results and implement change where necessary. All in all a very good first 12 months.”
Frances Hamilton
“We have worked with JDR now with three different companies and have received a first class service every-time. I have also recommended the company to various friends who have been as happy with the results. They take the time to explain the various aspects of the work they do in a language I can understand and have a good understanding of my business and marketplace. I wouldn't look anywhere else!”
Shaun McCluskey
“JDR have helped Premier Forrester immensely. We are a small business that are experts at what we do, marketing certainly isnt that! JDR not only act as our marketing experts, but occasionally stray into business coaching by challenging what we are doing to maximise their impact. Special mention to John Skidmore, always does what he says and demonstrates he really cares about his clients businesses and plays a vital role in helping them succeed”
Mike Gee
“JDR did a great job transforming the marketing for the small business that I run. At every point they explained the reasons behind their strategy and then gave their advice on the best course of action. Then we enacted a plan and monitored the results, so I could see my business leap up the organic google search rankings. We also used Linkedin to target individuals with the right profiles more specifically as I run a fairly niche business (surveying equipment). John, my account manager, was available through the process for ad hoc advice as well as the regular monthly meetings and clearly knew his stuff.”
Matt Lacey

Case Studies

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JDR Average Results Reviewed Before & After - 3 Year Progress
3 Year Results

JDR Average Results Reviewed Before & After - 3 Year Progress

How This Company Moved To HubSpot For Their Sales, Marketing & Customer Service HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place...
HubSpot

How This Company Moved To HubSpot For Their Sales, Marketing & Customer Service

HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place...

Read More
How This Accountant Grew Their Revenue £1m & Got A 5x Increase In Leads Over the past few years their practice has grown through a combination of word of mouth, purchased leads, acquisition and digital marketing...
Accountancy

How This Accountant Grew Their Revenue £1m & Got A 5x Increase In Leads

Over the past few years their practice has grown through a combination of word of mouth, purchased leads, acquisition and digital marketing...

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Attract, Win, Keep & Grow Customers

With a complete sales & marketing system

JDR how to attract win keep and grow customers free guide

Do You Want More Customers For Your Business?

This free guide gives you a complete digital marketing and sales system that is predictable, measurable and ultimately, profitable. 

You will discover how to:

  • Attract your ideal customers to your website
  • Generate high numbers of qualified leads & enquiries
  • Automate your sales and follow up process to convert more leads into new customers

Simply confirm your details and get instant access to your free copy!

Why Choose JDR As Your Digital Marketing Agency?

Work with the UK's leading inbound agency for SME's - and one of the top HubSpot partners in the world

With JDR Group as your inbound marketing agency, you'll get the support of an entire marketing team, following proven systems, and access to the modern technology and tools your business needs to achieve your goals. You'll also get:

A tailored programme for the unique needs of your business

Expertise and experience (read our case studies, and read our reviews to see for yourself)

A team who are as passionate about growing your business as you are

 

We know that you don't just want an Inbound Marketing Agency. You want more leads, more sales - and that means a better strategy, website conversion, multiple marketing channels, a proper system to convert leads into sales, automated follow up systems, and a way of tracking and measuring it all.

As a business coaching company originally, we know how to grow companies - and can help you grow yours.

Let's Start A Conversation Today

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