A Guide To Digital Marketing Costs & Pricing

On this page we will give you a guide to the costs of digital marketing and answer the following questions:

We also have a FREE budget calculator you can use to build your own marketing programme & budget.

Try it now to get an instant idea of budget.

Costs Chart
FREE Pricing Calculator: Build Your Own Marketing Campaign

How Much Should You Budget For Marketing?

The standard business advice is to invest between 5-15% of your annual revenue in marketing. What you invest in marketing depends on your goals (the faster you want to grow, the more you'll be investing, for example). It is also affected by your industry sector. If you sell consumer products, you may need to invest as much as 20-25% of your annual revenue in marketing - whereas if you are a manufacturing or engineering business 5-10% would be a good budget.

The UK Average Is 9.3% Of Annual Revenue 

The 2019 YouGov survey shows that the average marketing budget in the UK is 9.3% of annual revenue. So for a £1m turnover business, that would mean a £93k annual marketing budget/spend.

US based surveys, like the 2020 CMO survey found that for SMEs, that figure is higher, at 11.4%.

Do you under-invest in marketing?

Many business owners do, because they don't believe they will get a return on investment (or haven't with what they have tried before).

But marketing does work. Watch the video below or read our article on the 5 ways marketing gives you a return on investment.


ways of marketing
FREE Pricing Calculator: Build Your Own Marketing Campaign

A Guide To JDR Group's Pricing & Costs For Digital Marketing

Every marketing programme we put together is tailored to the needs of your particular business. This is based on your industry, competition, your goals, your in-house resources and existing agency relationships and so on. 

Big companies will usually have entire department dedicated to marketing. This can include web developers, graphic designers, copywriters, search marketing specialists, social media/content marketing specialists, project managers, even videographers.

There are three ways to give your business this type of marketing resource:

  1. Do it all in-house - there are benefits to doing all your marketing in-house. As a small business though, it is expensive - as you can't find any one person that can do every part. You either need to try and find one highly-paid superstar, or (more likely) 3-4 individuals. When you hire in-house, there is an investment of your time too. You have to manage, train and support these team members.
  2. Hire multiple agencies - you could have several marketing agencies working for you. This could include a web design agency, an SEO agency, a Google Ads agency, a marketing consultant, and a social media marketing agency.
  3. Hire JDR Group - with JDR you get an all-in-one, done-for-you marketing service. It's all in one place, with one point of contact.

A typical marketing programme with JDR will cost a similar amount to hiring an in-house marketing person. Instead of getting one person, though, you are getting an entire marketing department.

Video Conferencing - Screenshot

Get A Fully Customised, Tailored Marketing Plan For Your Business

We have no 'set' packages - each client is different. We work out the right proposal for you based on your goals, your starting point, your market place, your competition and your budget. It all starts with a free discovery call to meet each other and find out how we can help your business. Click here to book your free, 30-minute discovery call to get the ball rolling!

JDR Group Custom Marketing Plan Process
Book A Meeting

Use Our Marketing Campaign Pricing Calculator

Build Your Own Marketing Programme With Our Instant Budget Calculator

The best way to find out exactly what a marketing programme with JDR Group will cost is to speak to our team. We will work out a tailored programme for you. If you'd like to get an instant idea, you can also use our marketing campaign pricing calculator below:



Why Work With JDR Group As Your Digital Marketing Agency?

The benefits of working with JDR Group are:

  • There is more accountability by having one agency handling everything
  • One agency to work with saves time and money
  • You don't have to train or to lead the programme, it will be project managed and driven by us
  • No sick pay, holidays or HR to deal with
  • We don’t leave to join a competitor or for a better job
  • Experience and know-how – no learning on the job
  • Mature systems and processes, following a proven model 
Your own marketing department
Big companies will usually have an entire department dedicated to marketing. This will often include a marketing director, and marketing managers working below them.
 The marketing department can also include:
  • Web developers
  • Graphic designers
  • Copywriters
  • Search marketing specialists
  • Social media managers
  • Project managers
  • Videographers

Most small & medium sized-businesses simply don't have these types of resources.

A Virtual, Outsourced marketing department
By hiring JDR Group, you are getting your own outsourced, virtual marketing department. You can get:
  • Strategy consulting & planning
  • A dedicated campaign manager running your programme and providing monthly reporting
  • A content co-ordinator planning articles, case studies and ebooks/guides with you
  • Writers producing content - writing articles, case studies, guides and more for you
  • Search marketers working at your SEO and Google Ads
  • A web developer able to handle the technical aspects of your website
  • A project manager to oversee web design, brochure design and other one-off projects
  • A social media marketing team to run your social activity 
Get A Custom Marketing Plan & Budget For Your Business -


Use the calendar to instantly book an initial 20-minute online meeting with Andy Gibbins, to find out:

>> How we can help you achieve your goals

>> How you can improve your sales and marketing

>> And get useful, actionable tips & advice


Watch Below To See Our Average Results & Example Case Studies:

clients that work with JDR

Work With JDR Group: Increase Your Website Traffic By 191% & Lead Generation By 654% In Just 12 Months

Average Results With JDR Group Marketing-

Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc) to modern inbound techniques (SEO, content, social media etc). In the past two years we have developed something which goes beyond a campaign, or individual marketing tactics - we've developed an entire system for sales and marketing that helps businesses grow.


JDR Group Average Results Reviewed - Before/After Comparison & 3 Year Progress

JDR Group 3 Year Results Review - Leads and Enquiries Increasing

When people are considering working with us, the main question is 'what results can I expect?'

In the marketing industry, false hopes are a problem - marketing agencies often over promise, which leads to customers becoming disappointed and even disillusioned with marketing as a whole.

At JDR, we try to paint a realistic picture and also to avoid making specific forecasts - but we can share examples of other clients' results. We do this through our marketing case studies, but in this article we can share the average results that our customers get - and even track these results over a three year period.


JDR review stars

Andrea Rodney

JDR have been managing my digital marketing for a few years now and I have always found them to be efficient, effective and highly professional. Their design and implementation of our new website was great and resulted in a large amount of positive feedback from old and new customers. I would highly recommend their services.

JDR review stars

Alan MacDonald

We are using JDR for our marketing requirements. FB,LNKDN and google advertising, SEO and more. They are very professional and very switched on. They are also very malleable when it comes to changing aspects of their services even at the drop of a hat. We consider them an extension  of our company as if they were in an house department. Highly recommended.

JDR review stars

Victoria Parkinson

We have been working with JDR for 2 years now and they have helped bring our business forward immensely. From creating & implementing a solid marketing strategy, to building a new website for us.


Get A Tailored Marketing Programme To Meet The Unique Needs Of Your Business

All our marketing programmes are different and 100% tailored.
When planning a marketing programme, we factor in:
  • Your industry
  • Your competition
  • Your goals
  • Your existing resources
  • Your starting point
  • Your budget

Make A Quick Enquiry Or Request A Call Back