Content Marketing - 'Done For You'
Publishing articles, eBooks/whitepapers, and videos on a consistent basis is one of the best ways to build your online presence so that you:
- Grow your website traffic
- Increase the number of leads, enquiries and sales coming to you
- Get more qualified, educated and interested enquiries
- Raise the profile of your business in your industry
- Improve sales conversion rates
- Improve customer retention and word of mouth referrals
Like most small/medium-sized business owners, you probably don’t have the time or resources to write regular blog articles or create content – this is where our content marketing services come in.
We provide content marketing on a ‘Done For You’ basis. Our team will plan, create, publish, optimise and promote regular content for you - so all you have to do is approve the content.
What Is Content Marketing?
Content marketing is, essentially, the creation and distribution of consistent high-quality aimed at your ideal customers, which is relevant and valuable to them.
In 1897, John Deere (a tractor manufacturer) decided the start publishing a magazine called The Furrow. Rather than sending out tractor brochures to farmers who may or may not be in the market for a new tractor, they instead provided a magazine full of useful and interesting articles about farming. The magazine is still going to this day, and is one of the oldest examples of content marketing.
In today’s digital world, however, you don't need printing presses or the distribution network of a physical magazine – blogs and social media channels allow you to publish and promote content quickly and at no cost.
Content creation does not just mean blog articles, however, it can also include:
- White papers
- Interactive quizzes, surveys and calulators
How Your Business Benefits From Content Marketing
Your buyers have changed as a result of the internet. In today’s digital world, your buyers lead increasingly busy lives - they ignore adverts and interruptions wherever possible and want to be in control of what they buy and when.
So instead of responding to adverts, cold calls or emails, they go online to research potential solutions and evaluate products, services & suppliers for themselves. Content marketing leans into this, to give your buyers the information they are looking for.
Publishing regular articles and content is, in our experience, the most reliable way to grow website traffic in a sustainable, long term way. It improves your website’s search engine rankings, helps you get found for more and more keyword searches in Google, builds your credibility, and establishes you as the expert and as the ‘go-to’ business in your field.
Content marketing will:
Improve your website SEO
Google loves fresh content, and your articles and videos can attract links as well as letting you build internal links. All of these factors help your website rise up in Google, so you get found by more potential buyers.
Help new customers find you
By increasing the range of keywords you are found for in Google searches.
Improve your website
You will look more credible to potential customers, employees and partners if you have plenty of fresh, informative content.
Improve your social media and email marketing
If your social media posts and emails are sharing useful information (instead of self-promotion), you’ll get a better response.
Grow your database
You can create resources you can offer as ‘lead magnets’ – in other words, information you give away when people sign up to your email list.
Get long term results
Each new piece of content can be seen as an asset for your business which will still be useful many years from now. By consistently creating content, you are adding more and more digital assets for your business.
Book an initial 20-minute online chat with Andy to find out:
>> How we can help you achieve your goals
>> How you can improve your sales and marketing
>> And get useful, actionable tips & advice
TALK TO US ABOUT content marketing -
BOOK A CHAT WITH ANDY
Your Articles & Content Done For You (As Part Of A Strategy)
We write regular articles and create content for a wide variety of different businesses and industries, including:
- Highly technical businesses including many technology and engineering businesses with a very technical customer base
- Niche industries with a very specialised product/service and long buying cycles
- Highly regulated industries including the financial services sector
- Localised businesses that operate in a small geographic area
- E-commerce businesses looking for online sales rather than getting enquiries
We have the team and the experience to get content right for your business. But more than that, we have the know how to help you get results from creating content – many SMEs write blog articles and get no tangible benefit from the time and money they spend on it.
With JDR, we’ll be creating content as part of an overall sales and marketing strategy.
You Need A Content Marketing Strategy
The internet is a ‘noisy’ place – if you want your content to cut through and get noticed then you need a plan. Thousands of business owners and marketers blog regularly and see little or no tangible benefits because either the strategy is wrong or, more commonly, there is no strategy at all.
You need a content marketing strategy for your business overall, and a strategy for each individual piece of content. To ensure its success, you would benefit from implementing a promotional and customer traffic strategy plan and then a conversion strategy so that there is a commercial benefit.
To find out more, let’s start a conversation - you can book a call with one of our experts using our online diary link. There’s no cost and we can provide some free initial advice as well as discuss your options with you. So let’s talk - Click here to book a call with an expert.
Your Guide To
Content Marketing: Creating Valuable Content
Looking to produce great content to generate more leads and sales? You should develop multiple tactics to attract website visitors. Creating and sharing content is one of those tactics to invest time in. Download this FREE guide and learn more about:
>> The 7 keys to a good website
>> Content marketing principles
>> Creating valuable content
>> Defining your audience
>> And more!
CASE STUDIES & EXAMPLE RESULTS
Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc) to modern inbound techniques (SEO, content, social media etc). In the past two years we have developed something which goes beyond a campaign, or individual marketing tactics - we've developed an entire system for sales and marketing that helps businesses grow.
In the marketing industry, false hopes are a problem - marketing agencies often over promise, which leads to customers becoming disappointed and even disillusioned with marketing as a whole.
At JDR, we try to paint a realistic picture and also to avoid making specific forecasts - but we can share examples of other clients' results. We do this through our marketing case studies, but in this article we can share the average results that our customers get - and even track these results over a three year period.
JDR Group: More Than Just A Content Marketing Agency
There is little point doing content for the sake of it – content marketing should help you get new customers and sales, and help grow your business. With JDR, you’ll be getting more than just content marketing alone, we have an entire sales and marketing system that will mean you get results.
Our Six Step Marketing System
Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.
GET A CLEAR MARKETING STRATEGY
We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.
GET AN EFFECTIVE SALES STRATEGY
We can help you improve your sales systems and processes to convert more leads and enquiries successfully.
WEBSITE DESIGN & DEVELOPMENT
To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.
We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.
It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.
FOLLOWING UP LEADS
Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.
MEASUREMENT & TRACKING
As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.