With many companies struggling due to the impact of corona virus, it's even more important for business owners to make savvy financial decisions. Determining where you can trim unnecessary costs and make efficiencies is a good place to start. However, you also need to continue investing in sales and marketing so that a steady stream of new clients come through the door. After all, the best answer to a cash flow issue is not to reduce expenditure, but to increase your income! So, should you employ more sales and marketing staff yourself or would outsourcing some of your activities make more financial sense? Let's consider the advantages and disadvantages of each choice.