Get Qualified Leads & Enquiries Coming To You

Pay-per-click (PPC) advertising, including Google Ads management gives you a fast, measurable and highly effective way to reach potential customers, generate more leads and sales and to grow your business.

PPC advertising (which can also include Bing advertising, YouTube ads, remarketing and display advertising) allows your business to:

  • Get highly qualified leads/enquiries from buyers who are looking for your services
  • Start small and scale up once you can demonstrate return on investment
  • Grow brand awareness and name recognition for your business
  • Launch new products and services
  • Expand into new territories and/or target specific geographic locations
  • Increase online sales cost-effectively for Ecommerce businesses

To find out more about our PPC & Google Ads management services, make a quick enquiry or book a Zoom meeting using our online diary link.

Enquire About PPC Management Services

JDR Group Accreditations

JDR Group are a pay-per-click (PPC) and Google Ads management agency based in Derby, UK

We have been a certified Google Partner since 2013. In 2020 we managed nearly £1m in advertising budget for our clients, and our team can set up, implement and manage the entire process for you to ensure you get the best possible return on investment, as part of an overall marketing strategy.

How You Benefit From PPC & Google Ads

Many business owners dismiss Google Ads (previously known as Google AdWords) as a strategy – believing it to be expensive, ineffective, or both. As with anything in business however, it’s the way that you do it which makes the difference, and if well managed Google Ads can have a dramatic impact on a business. Here’s how you will benefit from PPC advertising:

It’s fast

Investing in strategies like search engine optimisation, content marketing, and social media marketing all take time to build up and see results. Google Ads is much faster – once you switch on a campaign, your ads will start showing up in search results within minutes

You have control over where the money is spent

You can control when your ads are shown (for example just 9-5 Mon-Fri), which locations your ads show in, for which keywords, and which products/services you promote. This allows you to prioritise products services according to seasonal demand, to the capacity of your business or based on profitability/return.

It’s completely measurable

With the right systems in place you can track how many times your ads show (and when, and where), how many times they are clicked on, how much they cost per click, how many people then convert (by making an enquiry or purchase) and also how many of your enquiries go on to buy/order from you. This means you can genuinely measure your return on investment, unlike most forms of marketing.

It improves your brand recognition

Even if people don’t click on your ads, being seen at the top of the search results can improve brand recognition for you and have long term benefits for you.

You are in complete control of budget

You can increase or reduce, switch on or off campaigns instantly, any time.

Our PPC & Google Ads Management Services

So what does our PPC management service include? To start with, you may need an account to be set up in the first place, including keyword research, ad creation and setting up of conversion tracking.

You may already have an active Google Ads account, in which case we will first of all review and audit the existing account.

From there, our ongoing management service includes ongoing testing of ads, keywords and website landing pages, and ongoing optimisation and analysis of bid prices, keywords, ads and ad extensions as well as regular reporting and review meetings with you.

PPC management also can go beyond Google Search ads alone, and can also include:

Shopping Ads

Any improvements in sales performance go directly to your profits.

Bing Advertising

While Google is clearly the world’s number one search engine, millions of people still use Bing and the costs per click are often lower with Bing ads.

Quality Score Optimisation

A key part of Google Ads management involves monitoring and improving the ‘quality scores’ of your keywords. Google gives you a quality score (a mark out of 10) for every keyword you are advertising for. Low quality scores lead to higher costs per click, high ones reduce your cost per click and therefore increase your ROI.

YouTube Advertising

YouTube is the worlds second largest search engine, and YouTube ads are low cost and, if done well, incredibly powerful. We can help you get the right video content, and to get your video in front of your target customers to get your message out there in a compelling, memorable way and drive new customers.


Improve your returns from your ad budget by running ads to targeted people who have previously visited certain pages of your website.

Display/Banner Advertising

Display/banner ads give you a cost-effective way of reaching your target customers even if they are not searching for your products.

By working with JDR, you’ll be working with an experienced team that have the know-how and experience to manage and run your PPC effectively. But unlike most PPC agencies, we can also help you:

>> Increase your sales from the leads/enquiries you get from PPC advertising
>> Increase your website conversion rate
>> Implement an overall sales and marketing system into your business to make sure your PPC advertising is part of an overall strategy

PPC & Google Ads Management FAQs

Don’t most people just ignore the ads?

Google Ads will typically have a click rate of 2-5% - so yes, the majority of the search traffic will skip past your ad to the organic results, but as it is pay-per-click, you don’t pay anything for the people that do this. You only pay for the people that actually click on your ad, and this can result in hundreds, thousands or even tens of thousands of extra visitors to your website who are searching for your products or services.

How much does it cost?

There are three elements: The cost of managing the account, the cost per click, and the total daily/monthly ad budget – and each vary according to industry, keywords, and the goals of the campaign. You have complete control on your budget, and can start with as little as £1 a day, and increase/reduce change budgets in real time so you can respond to the changing needs of your business. But once there is a profitable return on investment and you are making money from the new customers generated from the ads, it doesn’t actually cost you anything in real terms.

Does it work?

The answer is ‘yes’ – companies spend billions on Google Ads each year, which they would not do if it didn’t work. Running Google Ads will guarantee you more website traffic, and almost always produces conversions. The challenge is getting to a point where those conversions produce a positive return on ad spend, which is where effective ads management is needed.

Won’t my competitors keep clicking on the ads?

In a word, no – Google may charge you for a one-off click from a competitor but they can’t run up your AdWords bill for you. If customers try, you won’t be charged for the clicks (Google detect these ‘invalid’ clicks and don’t charge you).

An Introductory Guide On

How To Use Google Adwords

This guide will help you to get your campaign right first time, saving you valuable time and money. Your free introductory guide will explain:

>> The concept of Pay Per Click marketing

>> How to use keywords, ads and landing pages to get the campaign running

>> How to set up keyword bids to make sure you’re visible but not paying over the odds

>> Monitoring quality to optimise the campaign, improve ROI and save money 

>> Optimising your entire Google AdWords strategy to maximise your results

Get My Copy

Google Adwords Book Cover

Why work with a PPC Agency?

Managing PPC and Google Ads effectively takes time, knowledge and expertise and not every business has this experience, time or skill in-house. Attempting to run Google Ads for yourself is possible, and appears at first to be a cheaper option but it will usually cost more in:

  • Wasted budget – Google Ads has many pitfalls that can lead to you inadvertently wasting money on irrelevant traffic/clicks
  • Higher costs per click (due to lower quality scores)
  • Lost revenue from the sales that could have been made with a more effective campaign
  • Opportunity cost – your business loses out on the work you would have been doing had you not been trying to learn and manage Google Ads

Having an experienced, professional agency set up and manage your Google Ads frees your time up, and gives you more confidence that your investment will be as effective as possible. It will mean:

  • A better set-up account, using all of the available advertising features which Google offer
  • Better reporting and measurement – so you can see what is and isn’t working and make more informed decisions about budgets
  • Alignment with your overall sales and marketing strategy
  • Optimisation of your website and landing pages
  • Professionally written and designed ads
  • More leads, enquiries and sales
  • Better (and more measurable) return on investment

JDR Group: More Than Just A PPC/Google Ads Management Agency

For Google Ads to work as effectively as possible, they should be part of an overall marketing strategy. With JDR, we can help beyond just managing your Google Ads, to implementing it for you with our comprehensive ‘done for you’ sales and marketing system. This includes:

Our Six Step Marketing System

Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.


We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.


We can help you improve your sales systems and processes to convert more leads and enquiries successfully.


To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.


We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.


It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.


Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.


As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.


Book an initial 20-minute online chat with Andy to find out:

>> How we can help you achieve your goals

>> How you can improve your sales and marketing

>> And get useful, actionable tips & advice



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