Facebook advertising is an untapped goldmine for your business - it is fast, cost effective and has great impact. Facebook advertising allows you to be able to:
Generate targeted leads, quickly and cost effectively
Facebook’s powerful targeting options makes it possible for you to reach your ideal customers with precision.
Get your message ‘out there’
There are few platforms that give the ability to raise awareness of your business, your products or your services – Facebook allows you to put your videos, products or offers directly in front of your target market.
Scale up your marketing
Facebook advertising allows you to start small and scale up once you see a return on investment.
Reach new markets
You can target new audiences and new locations, launch products and promote new services using Facebook advertising.
JDR Group are a Facebook advertising agency – we provide managed Facebook advertising campaigns for small & medium sized business in the UK. To find out more, let’s start a conversation - you can book a call with one of our experts using our online diary link. There’s no cost and we can provide some free initial advice as well as discuss your options with you. So let’s talk - Click here to book a call with an expert.
Book an initial 20-minute online chat with Andy to find out:
>> How we can help you achieve your goals
>> How you can improve your sales and marketing
>> And get useful, actionable tips & advice
TALK TO US ABOUT facebook ads -
BOOK A CHAT WITH ANDY
Why Invest In Facebook Advertising?
Facebook has 44m UK users
This represents two thirds of the population. The majority of your customers and prospective customers will be on Facebook. More than half of Facebook users are active on the platform DAILY. If you sell internationally, Facebook also has 300m users throughout Europe, and 2 billion worldwide.
It’s not just young people
A third of Facebook users are over 45.
Is also at the touch of a button – Facebook own Instagram, and make it easy for you to run your ads on both platforms.s also at the touch of a button – Facebook own Instagram, and make it easy for you to run your ads on both platforms.
WhatsApp advertising is also available.
Get your content, your videos and your sales messages in front of the people who’ve been visiting your website or are in your mailing list or CRM.
Facebook ads are comparatively cheap, with typically much lower costs per click than LinkedIn or Google ads.
Using the Facebook ‘pixel’ on your website, you can get useful demographic insights about the people who visit your website.
How You Can Target Your Ideal Customers On Facebook?
Facebook Ads give you precise audience targeting so your ads reach the right people. Targeting options include:
Advertise to your email database
You can upload your email list, customer database or CRM contacts to run ads to these particular contacts.
Create your own audiences based in the data Facebook has about it’s users. This includes age, gender, location, marital/relationship status, interests, job, pages they follow and much more.
Advertise to the prospects who have been looking at your website or particular pages/sections of your website.
Expand your targeting beyond these options by letting Facebook create ‘lookalike audiences’, in other words they will find more people that are similar to the people you are targeting.
What Ads Can You Run On Facebook?
Facebook Ads give you a range of different ad formats, as well as standard ads where prospects click through to your website, there are many other options including:
Lead generation ads
These ads are fantastic if you want to get sign-ups or have your prospects fill out a form. Rather than ask people to click through to a page on your website, your ad can include a Facebook form, which will get auto-populated from Facebook’s data – meaning all your prospects have to do is click ‘submit’.
Videos which auto-play in the feeds of your prospects get fantastic engagement and can quickly convey powerful sales messages.
(For Ecommerce businesses).
To drive app downloads and/or app engagement.
Page engagement/page likes
To increase the number of ‘likes’ your business page has.
Facebook messenger ads
Start conversations with your prospects in Facebook, 100% automatically.
Facebook Advertising FAQs
Is Facebook for B2B companies?
Yes – many B2B companies get fantastic results on Facebook. The key is getting the targeting right, so for a run-down of the targeting options go to our article ‘Facebook Advertising Targeting Methods’. You can also read ‘5 Reasons Why Facebook Is Good For B2B Marketing’, ‘Facebook Marketing For B2B Lead Generation’, and ‘B2B Advertising – Should We Pay For Facebook Ads?’
How much does Facebook advertising cost?
Facebook advertising has pay per click and pay per thousand impression options. Compared with Google AdWords or LinkedIn ads, the costs per click are typically much lower – but it depends on the audience size and level of competition. You can set maximum budgets though, so that you can control exactly how much you spend overall. To find out more, read ‘How Facebook Ads Work’
Should I add the Facebook pixel to our website?
The Facebook pixel allows Facebook to track visitors to your website. This costs nothing, and you can do it even if you are not running any ads, and it gives you three main benefits: 1) Get demographic insights on your website visitors (age, gender, interests, etc) 2) Track conversions from your Facebook ads 3) Enable retargeting, so you can run Facebook ads to people who have visited your website.
Do I need to use my personal Facebook account?
To run Facebook ads, you’ll need a Facebook business page, a Facebook Business account and a Facebook ads account. These are all separate from your personal Facebook profile, although in order to create any of these you’ll need a personal Facebook account.
Which is better, Facebook advertising, LinkedIn advertising or Google advertising?
Each has merits, and it depends on your budget, your goals, and your target customer. Facebook and LinkedIn ads allow you to reach people who are not necessarily looking for your products or services, so are better for demand generation and awareness building. Google Ads allow you to be found for people actively searching for your products/services, so often the leads generated via this method convert better. Talk to one of our experts to discuss your options here, and we can advise you about which platform(s) would work best for you. You can also read more on our article ‘Facebook vs Google’ as well as ‘Facebook Vs LinkedIn Vs Twitter Paid Advertising.’
Facebook Ads – Set Up & Fully Managed For You
Get better results and save time by having an experienced team set up, manage and optimise your ads. Our Facebook advertising management services include:
AB testing of ads and landing pages
To maximise click through rates, engagement and conversion rates.
Creation of ad copy & design
Plus creating required content (for example ‘lead magnets’, videos or sales page copy).
Tracking and measurement
We can track every element of your Facebook advertising campaigns, so we can improve results and you know which ads and campaigns are working for you.
Most business owners will have little interest in engagement rates, or click through rates, you are interested in revenue generated, sales made, new customers won. As part of our management of Facebook ads we set up systems to track this, so you know your return on investment.
Facebook ads as part of your overall marketing strategy
Running Facebook ads alone, with no wider marketing strategy, is unlikely to give you the best results. We can help you develop a full sales and marketing strategy so that you can grow your business sustainably and consistently.
Increase sales by converting the leads more effectively
We can help you improve your sales and follow up processes and by making it easier for your salespeople to close and convert leads into customers so that you get maximum returns and avoid wasting leads.
Free your time up
Is your time really best spent trying to learn and manage Facebook ads? To run Facebook ads effectively there is a lot of experience, as well as time required – time to configure the account, set up the campaign, create the ads, and to constantly monitor and optimise the campaign and analyse results. Our team can save you this time and effort, freeing you up to grow your business.
SOCIAL MEDIA SOCIAL WORKOUT
This 20 minute workout is a simple daily regime that you can use to start seeing more results from Facebook, Twitter & Linkedin. In this guide, learn more about:
>> How to get new followers
>> When to schedule your posts
>> How many posts to schedule
>> Who to follow on social media
>> Trends/hashtags in Twitter
JDR Group: More Than Just A Facebook Advertising Agency
If you are considering Facebook advertising and Facebook marketing, then you’ll want to increase awareness of your business, get more leads and enquiries, and increase sales.
The fact is, to achieve these things, you may need more than just Facebook ads, and we can help.
Our Six Step Marketing System
Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.
GET A CLEAR MARKETING STRATEGY
We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.
GET AN EFFECTIVE SALES STRATEGY
We can help you improve your sales systems and processes to convert more leads and enquiries successfully.
WEBSITE DESIGN & DEVELOPMENT
To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.
We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.
It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.
FOLLOWING UP LEADS
Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.
MEASUREMENT & TRACKING
As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.