Video Training Workshop
Why Use Video In Your Marketing?
If you have ever visited a website and watched a short video that explained the business clearly and quickly, you will already understand why video is such a powerful marketing tool. It helps people understand what you do, why you do it and how you can help them, without asking them to read long pages of text.
Video improves the performance of almost every marketing channel you use. For example:
Video brings clarity, personality and trust into your marketing. It helps you communicate in a way that is simple, natural and memorable, which is exactly what prospects want when they are deciding who to contact and who to buy from.
Why Use Video In Your Selling Process?
Have you ever watched a video online and quickly understood what a company was offering, in a way that would have taken much longer by trying to read through the text on their website? Then you'll understand the power of video. Here are some key video stats:
Video can be used at every stage of your sales process to improve results - including prospecting, social media, quotes/proposals, follow ups, reviews and referrals, and customer service. Videos have more impact, are more memorable, and they help you make a deeper and more human connection with your prospects.
Who Is This Training For?
This training is for you if you want to use video to strengthen both your marketing and your sales performance. Whether you handle everything yourself or you have a team responsible for different parts of the customer journey, this workshop will help you:
Video should make your sales and marketing easier, quicker and more enjoyable. This training shows you how to build those habits and use video with purpose, not as a one-off effort.
What Is Included?
This training can be delivered in a single day, or over 90 days depending on your needs - you may want to get going as fast as possible, or take advantage of the longer timeframe where there is more room for implementation, feedback and coaching.
A Workshop Tailored To Your Needs
You want a workshop that fits your goals, your challenges and your commercial priorities. When you work with us, you do not get an off the shelf session. You get a workshop that we shape around your business, your market and the outcomes you need to achieve.
Here is a typical agenda - but before the session, we will take time to understand where you are now and what you want to improve. This allows us to tailor the agenda, and ensure you leave with practical actions that suit you, your team and your business.
Session One: Building Your Video Content Plan
You start by creating a clear plan for the videos you need, which channels they belong in and how to prioritise them. We work through your sales and marketing activity, identify the gaps and map out the videos that will make the biggest difference. You leave this session with a structured list of video ideas you can begin using straight away.
Session Two: How To Create Video Content
This session shows you how to produce video confidently and consistently. You learn what equipment to use, how to set up lighting and sound, how to edit your videos and when to use freelancers or video agencies. The aim is to help you create professional content with the tools you already have, supported by simple processes you can follow each week.
Session Three: Making It Good
This session focuses on quality. You learn best practices for scripting, structuring your message and presenting on camera in a natural, engaging way. We cover simple techniques you can use to feel confident, stay relaxed and deliver your message clearly, whether the video is for your website, social media or part of a sales conversation.
Session Four: Using One-to-One Video
In the final session you learn how to use personalised video tools such as Vidyard, Loom and BombBomb across sales, customer service and internal communication. You learn when to use them, how to record messages that get watched and how to build repeatable habits within your team. This helps you improve response rates, strengthen relationships and make your communication more effective across the business.
Costs & Options
The course is available in 3 options:
Half-Day Quick Start Training:
£795
One-Day Workshop:
£2995
- Session One: Building Your Video Content Plan
- Session Two: How To Create Video Content
- Session Three: Making It Good
- Session Four: Using One-to-One Video
Tailored Video Programme:
Custom Pricing
To request this training for your team, find out more or to enquire about a specific, tailored programme for your team book an initial discovery call.
Vidyard: Our Video Platform of Choice
Certified Vidyard Agency Partner
There are many video tools available, but the platform we use is Vidayrd. Vidyard is a business video platform which allows you to harness the power of video throughout your business:
- Sales - use personalised video emails to book more meetings and close more sales
- Marketing - increase your traffic & conversions with videos on your website, landing pages & blog
- Service - use video to give your customers a better & more human experience
JDR Group have worked with Vidyard since 2015, so you'll be working with a Vidyard partner agency that knows the platform inside out.
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100+Reviews On Google
How To Use Video For Business
9 Ways Video Can Help You Grow Your Business
Discover the power of using video:
- To attract new customers
- To close more sales
- To delight your customers
You'll also learn how we've used video & the difference it has made in our own business. And much more!
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