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Messaging-USP-Workshop

USP, Positioning & Messaging Workshop

Get Your Message Across
With This Workshop To Define Your Sales & Marketing Messaging
HubSpot Configuration
Marketing Tools Implemented
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Get Your Message Across With This Workshop To Define Your Sales & Marketing Messaging

This one-day workshop is designed to help you clarify how to position your business against the competition in your marketplace, how to differentiate yourself and provide specific deliverables, so that you will come out of the workshop with:

  A strapline/USP to go with your logo/branding
  A headline & positioning statement for use on your website home page, business cards, LinkedIn bio, email signature and more
  A set of core messages which can be incorporated in your web copy and other marketing materials including quotes and proposals
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'Good Service At A Good Price' Isn't Unique

Whenever we ask a business owner 'What makes your business unique?' or 'Why do your customers buy from you rather than any of your competitors?' there are some answers we hear more than any others:

  • 'We provide a good service at a good price'
  • 'We're big enough to cope, but small enough to care'
  • 'Quality'
  • 'Service'
USP workshop with team
Team on laptops in meeting

Who Is This Workshop For?

Here's how to know if this workshop is for you:

  If your website explains what you DO but it is not clear why anyone should do it with YOU specifically, then this workshop is for you
  If your current marketing/sales messages are about quality, service or one of the cliches above, then this workshop is for you 
  If your team all give different answers to the question 'why should people buy from us?' then this workshop is for you
  If your brochures, website and other marketing materials lack a clear, consistent message, then this workshop is for you

What Is Included?

This workshop is designed as a one-day workshop, where one of our senior marketing specialists will spend a day with you and your team to clarify and create your differentiation and core messages together with you, although it is also available as a half-day training session where we go through the concepts and give you some resources so that you can then work on the messages by yourself. The workshop includes four sessions:

Session One - USPs & Differentiation:

Why differentiation matters, how it helps your business & how to do it.
Session One - USPs & Differentiation:

Session Two - Competitor Research & Your Market Positioning:

How to understand your place in the market, your relative strengths and weaknesses and looking at your business through the eyes of potential customers.
Session Two - Competitor Research & Your Market Positioning:

Session Three - How To Communicate/Present Your USPs, Positioning & Messaging:

Where & how to use straplines, headlines, positioning statements, elevator pitches & core messages and examples of how other businesses have done so successfully.
Session Three - How To Communicate/Present Your USPs, Positioning & Messaging:

Session Four - Creating Your Messages:

Time to put pen to paper and start crafting your own strapline, positioning statement and core messages.
Session Four - Creating Your Messages:

Costs & Options

The course is available in 3 options:

Half-Day Quick-Start Training:

£795

+ VAT
Condensed, half-day training
We give you the tools and information for you to then develop the messages yourself
Get started

One-Day Workshop:

£2995

+ VAT
Full day workshop - which includes the training, but then
Work one-on-one with a marketing strategist to brainstorm and create the deliverables, so that at the end of the session you have:
  • A strapline/USP to go with your logo/branding
  • A headline & positioning statement for use on your website home page, business cards, email signature and more
  • A set of core messages
Get started

Advanced positioning & branding consultancy:

Custom Pricing

- Enquire Here
If you need to work on more than just your messaging, then we can also work with you on a tailored programme to cover:
  • Branding and brand identity
  • Brand voice/tone
  • Advanced competitor analysis Market research
To request the USP, Positioning & Messaging Workshop for your business, find out more or to enquire about a specific, tailored programme for your business use the enquiry form on this page.

Get started

Make An Enquiry

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“We worked with Amber from JDR group on setting up the Sales Hub for our holiday rental business. We started by mapping our complete sales process from start to finish (quite a job!). Amber then looked at this, understood what outcomes we were looking for and built a system that utilised the most appropriate features from Hubspot. She then taught us how to use these features, build and edit them ourselves, so we can continue to perfect the system.”
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“Had a fabulous experience working with JDR. I engaged them in supporting a company I work at as MD. The company needed to revitalise it's marketing and starting a content marketing approach. We spent a lot of time outlining the project requirements best approaches, strategies and tactics. Content marketing is no quick fix approach and the companies that promise this are simply lying (in my humble opinion) JDR never promised a quick fix or to transform the company over night, they promised and delivered a well thought out, long term sustainable marketing approach. I was also able to ask for support and help on sales. Would highly recommend.”
Martin Rodgers
“We have been working with JDR since March 2015 as a result of a recommendation from one of our customers.
JDR provide us with a complete marketing solution, expert advice and technical support. We have successfully increased our leads, enquiries and sales as a result.JDR have helped us to reach a larger audience and entice a new demographic.
They help us to manage our website content and evaluate where the views are coming from & have managed to increase traffic to our website making it easier for us to acquire new clientele.
We receive regular visits from our account manager, telephone updates and a concise monthly report for our internet marketing, which highlights the areas that we need to improve upon.
We have no hesitation in recommending their services.”
Ann Aken
“What a great company to deal with from start to finish, with not being very technical they helped all the way, with ideas art works and contents. Daniel is my monthly contact and he is great and very informative. Since starting with the JDR group 10 months ago we have already seen a massive increase in sales enquiries which has turned into new customers coming on-board. Thank you to you all at JDR Group.”
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