At JDR, we understand the importance of social media to your business. Every time you turn around, there’s another business sending out tweets, posting on their Facebook page or sharing photos on Instagram. Also, while you may not see this a priority for your business, having a social media marketing strategy for your business has several benefits.
Social media is one of the most direct ways of reaching your customers, and it is also the quickest. Making it an excellent way to introduce yourself if you are a new venture. They can also be great places to create your company image if you have yet to develop one.
Social media sites serve two purposes for businesses; they allow them to not only give potential customers valuable information, but they can also help to entertain customers. A short and humorous video can go a long way to getting across your desired message. So if it is entertaining enough, customers will share with their friends, giving your business, even more exposure.
The benefits to using social media as part of your marketing strategy are numerous. Together, we can use social media to:
Attract and engage with new customers by sharing great content with them so they get to know, like and trust your business
Sharing our own content with your network will get people to your website, especially if they share it with their networks
Social media networks allow you to talk about the things that are of interest to you
you can use your social media channels to discuss subjects that are relevant to your business, making you the expert.
Social media can help your business to accomplish many things at once. The multi-tasking powers of social media can be used to:
sign up to the Twitter feed or Facebook page of your competition, and always stay one step ahead
customers can post their questions and concerns on your pages, and you can respond directly
Asking them questions can get you golden nuggets of information about the kinds of products your customers want.
If you’re ready to explore the multitude of benefits that social media can bring to your business, our team of experts is ready to assist you. Contact us at 01332 343281 or check out the other ways that you can get in touch by visiting our contact page.
The Covid-19 pandemic has affected virtually every business owner. Although lockdown measures are being gradually relaxed, things are far from back to normal, and as a business owner you may find yourself with extra time on your hands.
This is a great opportunity to put that time to good use and work on the five most effective ways of preparing your business for growth in the coming months as things start to return to normal.
Measuring sales performance is crucial to long-term profitability and growth. However, this may pose a challenge, since defining and tracking performance is complex and depends on various metrics – some of which will have more relevance to your business than others.
Effective tracking involves more than simply monitoring revenues in and out, and requires a proactive approach that anticipates obstacles to productivity. Owner-managers of small businesses may find this even harder due to the time constraints, which can easily lead to losing track of strategic objectives. Here’s a brief overview of the five best practices that will make the task easier.
Good sales performance is the lifeblood of businesses of any size. With the growing power and accessibility of marketing and sales automation platforms – HubSpot being the leading example – improving sales has become an increasingly data-driven process.
These affordably priced platforms have placed an advanced sales management toolkit at the disposal of even small businesses, enabling ambitious sales strategies without huge staff and operational expenses.
With travel restrictions and the banning of large public gatherings, 2020 has been a non-starter for the traditional face to face networking events on which so many businesses depend for sales. Conferences, trade shows, seminars and expos – from the international to the local scale – have been cancelled or postponed around the world.
The coronavirus pandemic has left most businesses with no option but to adapt to remote working practices. You may have found the experience liberating, or it may have been a struggle. Either way, remote working has posed some unique challenges to the way businesses nurture leads and make sales, especially for businesses whose sales strategy is heavily dependent on face to face meetings.
