At JDR, we understand the importance of social media to your business. Every time you turn around, there’s another business sending out tweets, posting on their Facebook page or sharing photos on Instagram. Also, while you may not see this a priority for your business, having a social media marketing strategy for your business has several benefits.
Social media is one of the most direct ways of reaching your customers, and it is also the quickest. Making it an excellent way to introduce yourself if you are a new venture. They can also be great places to create your company image if you have yet to develop one.
Social media sites serve two purposes for businesses; they allow them to not only give potential customers valuable information, but they can also help to entertain customers. A short and humorous video can go a long way to getting across your desired message. So if it is entertaining enough, customers will share with their friends, giving your business, even more exposure.
The benefits to using social media as part of your marketing strategy are numerous. Together, we can use social media to:
Attract and engage with new customers by sharing great content with them so they get to know, like and trust your business
Sharing our own content with your network will get people to your website, especially if they share it with their networks
Social media networks allow you to talk about the things that are of interest to you
you can use your social media channels to discuss subjects that are relevant to your business, making you the expert.
Social media can help your business to accomplish many things at once. The multi-tasking powers of social media can be used to:
sign up to the Twitter feed or Facebook page of your competition, and always stay one step ahead
customers can post their questions and concerns on your pages, and you can respond directly
Asking them questions can get you golden nuggets of information about the kinds of products your customers want.
If you’re ready to explore the multitude of benefits that social media can bring to your business, our team of experts is ready to assist you. Contact us at 01332 343281 or check out the other ways that you can get in touch by visiting our contact page.
It sometimes feels as though barely a month goes by without us reading an ‘SEO is dead’ themed article. A lot has changed in SEO over the past decade. However, SEO – or search engine optimisation – is simply the process of improving the visibility of your website on Google when people search for terms relevant to your business.
When a marketing agency writes content on your behalf, how do they do this? After all, if people who have worked for your company for X number of years struggle to create content around your business, how will an agency employee who barely knows you? When an agency writes your content a lot of research goes into ensuring it is relevant and effective for their marketing efforts. However, the core point is that your marketing content is written for your customers, rather than for your business. Everything starts by understanding your customer, and this is an area in which marketing agencies shine.
In a previous article we wrote about finding the Goldilocks zone for social media output: how many posts to send out each day or week on each of the main platforms. So long as you stick to this, does it matter what day of the week or time of day you publish your content? Yes it does. In this article, we briefly discuss the factors that affect content scheduling for social media marketing and make suggestions for Facebook, Twitter, and LinkedIn.
'Winging it' isn't a tactic that you'd employ in most areas of your business operations. Taking this approach on a production line could result in suppliers receiving faulty goods, for example, while HMRC would take a dim view of anyone doing this when calculating their corporate tax liabilities. So, it's surprising that many business owners are happy to do this with their marketing, despite the fact that implementing marketing techniques correctly could generate higher profits for their companies. Failing to plan your marketing activity properly could even have a negative impact on your business. Here are just five reasons why 'winging it' is a bad idea.
Today's business world is so competitive that it's crucial to create a buzz about your products and services if you want to stay ahead of your rivals and ensure your business survives. Thankfully, however, you can make a huge difference to your company's performance by applying the right marketing techniques. Let's examine why marketing is so important and how you can create an effective strategy!
