Tailored Social Media Marketing Services For Your Business
Social media gives you a fast, direct way to communicate with your customers and potential customers. Great social media marketing will increase brand awareness and ensure people get to know, like and trust your business. It can also help attract new customers and generate leads, enquiries and sales.
As your social media marketing partner, JDR Group can help you:
- Create a social media strategy
- Train and support your in-house team
- Manage your social media marketing for you
- Create content to support your social media marketing (including blogging, video & infographics)
- Set-up, manage and optimise social media advertising (including Facebook advertising, Pinterest ads and LinkedIn advertising)
Talk to us about how we can help you with your social media marketing - book a meeting using our online diary link to get started.
Our Social Media Marketing Services
As an inbound marketing agency with expertise in a wide variety of fields such as SEO, content marketing and Google Ads, we can integrate social media marketing into your overall digital marketing strategy. We work with LinkedIn, YouTube, Facebook, Twitter and Instagram, and more.
Our social media marketing services are tailored to your needs – no two programmes are exactly the same. We will first seek to understand your business, your goals and your industry, and our social media marketing services can then include:
Social Media Strategy & Planning
Helping you get a clear roadmap, with achievable goals and an action plan. As we review your current social media profiles, we'll look at your performance and recommend the social media platforms, content, and engagement strategies that will yield the best results for your business. Helping you to create a clear roadmap with achievable, measurable goals.
Social Media Training
Our team can develop a custom training program for you. You will learn how to build a social media strategy around your business goals, develop customer personas & plan content for them, we will examine best practices for Twitter, LinkedIn, Meta (Instagram, Facebook) and Pinterest marketing, and teach you to track your social media performance through social media analytics.
Our social media team can review and optimise your social media accounts for improved visibility and engagement. We can set up new social media business profiles for you or optimise your existing profiles.
Social Media Content
The JDR social media team can help you to create organic and paid social media content that is in line with your brand voice and social media strategy that will increase your business’s brand awareness, engage your current audience, help you to attract your ideal customers and increase your businesses social media presence.
Social Media Audits
A social media audit is essential to evaluate your business’s current social media strategies and performance. Our social media audit starts with a thorough evaluation of your business's social media, providing you with a solid starting point for future social media strategies.
Social Media Consultancy
JDR Group have over a decade of experience in social media marketing and are Meta Partners, recommended for our expertise on Meta content and ads. Our social media consultancy will give your team the guidance they need to produce outstanding social media marketing including helping you to create social media strategies with measurable results and following through with their implementation.
Use highly-targeted social Meta advertising campaigns to inspire and convert your ideal customers. With over a decade of experience, we have the skills to advise you on the right strategies, ad spending and content for your business. From boosting posts, video ads, lead and traffic ads and engagement ads, there is a range of cost-effective advertising options that you can take advantage of.
Target B2B decision makers on the world’s largest professional networking site. JDR can help you create a LinkedIn ads strategy that will attract your ideal customers, increase brand awareness and grow your LinkedIn followers. Most importantly, we know how to help you generate leads & convert them using LinkedIn's powerful B2B targeting.
WhY Work With JDR Group For Your Social Media Marketing?
Working with JDR Group on your social media marketing can help you:
Attract and engage with new customers by sharing great content with them so they get to know, like and trust your business.
Drive website traffic
Sharing our own content with your network will get people to your website, especially if they share it with their networks.
Build your online reputation
Social media networks allow you to talk about the things that are of interest to you.
Establish your expertise
You can use your social media channels to discuss subjects that are relevant to your business, making you the expert.
We'll analyse your competition to show you how to both learn from and outperform them.
Improve customer service
Customers can post their questions and concerns on your pages, and you can respond directly.
Find out what customers want
Asking them questions can get you golden nuggets of information about the kinds of products your customers want.
Part Of A Complete Marketing System
Social media should just be a part of your overall marketing strategy. JDR can help you implement an entire marketing and sales system to help grow your business.
Case Studies & Example Results
This case study is from the professional services sector - a small, specialist firm of consultants. The background of the business was a group of partners that had performed a management buyout a few years ago - and while they are subject matter experts, they are not experts in sales and marketing and had no method (other than word of mouth) of winning new accounts.
This case study comes from a specialist machine manufacturer who sell products worldwide and wanted to improve their digital/online presence, to compliment the sales they achieve through trade shows/exhibitions. They have a technical product, which involves a large capital investment from customers, so there is a long sales cycle. We have been working with them since June 2016 to develop their marketing... this is their story.
This client is a manufacturer who sell via resellers and to trade customers, but decided to open up an E-commerce website in 2013 to allow them to sell direct to the general public. The new website provided a useful source of additional leads as well as sales with better margins and better cash flow, but did not take off so after a frustrating experience with a previous marketing agency, they decided to start working with JDR in 2017.
Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc) to modern inbound techniques (SEO, content, social media etc). In the past two years we have developed something which goes beyond a campaign, or individual marketing tactics - we've developed an entire system for sales and marketing that helps businesses grow.
When people are considering working with us, the main question is 'what results can I expect?' In the marketing industry, false hopes are a problem - marketing agencies often over promise, which leads to customers becoming disappointed and even disillusioned with marketing as a whole. At JDR, we try to paint a realistic picture and also to avoid making specific forecasts - but we can share examples of other clients' results. We do this through our marketing case studies, but in this article we can share the average results that our customers get - and even track these results over a three year period.
Wrendale Designs is a giftware company, selling B2B and B2C, who have experienced massive growth over the past few years. Unfortunately, their technology stack hadn’t kept up with the speed of their growth and they were outgrowing their systems. The various platforms marketing, sales, and service were using were cobbled together and all data was siloed. Marketing was fractured across MailChimp, their website, and their ERP, with no sync between the three platforms. They wanted to monitor their marketing success and better communicate with their customers.
Learn More- Book a Meeting With Us
JDR Group: More Than Just A Social Media Marketing Agency
For social media marketing to work as effectively as possible, it should be part of an overall marketing strategy. With JDR, we can help beyond just social media marketing services, with our comprehensive ‘done for you’ sales and marketing system. This includes:
Our Six Step Marketing System
Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.
GET A CLEAR MARKETING STRATEGY
We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.
GET AN EFFECTIVE SALES STRATEGY
We can help you improve your sales systems and processes to convert more leads and enquiries successfully.
WEBSITE DESIGN & DEVELOPMENT
To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.
We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.
It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.
FOLLOWING UP LEADS
Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.
MEASUREMENT & TRACKING
As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.
SOCIAL MEDIA SOCIAL WORKOUT
This 20 minute workout is a simple daily regime that you can use to start seeing more results from Facebook, Twitter & Linkedin. In this guide, learn more about:
>> How to get new followers
>> When to schedule your posts
>> How many posts to schedule
>> Who to follow on social media
>> Trends/hashtags in Twitter