At JDR, we understand the importance of social media to your business. Every time you turn around, there’s another business sending out tweets, posting on their Facebook page or sharing photos on Instagram. Also, while you may not see this a priority for your business, having a social media marketing strategy for your business has several benefits.
Social media is one of the most direct ways of reaching your customers, and it is also the quickest. Making it an excellent way to introduce yourself if you are a new venture. They can also be great places to create your company image if you have yet to develop one.
Social media sites serve two purposes for businesses; they allow them to not only give potential customers valuable information, but they can also help to entertain customers. A short and humorous video can go a long way to getting across your desired message. So if it is entertaining enough, customers will share with their friends, giving your business, even more exposure.
The benefits to using social media as part of your marketing strategy are numerous. Together, we can use social media to:
Attract and engage with new customers by sharing great content with them so they get to know, like and trust your business
Sharing our own content with your network will get people to your website, especially if they share it with their networks
Social media networks allow you to talk about the things that are of interest to you
you can use your social media channels to discuss subjects that are relevant to your business, making you the expert.
Social media can help your business to accomplish many things at once. The multi-tasking powers of social media can be used to:
sign up to the Twitter feed or Facebook page of your competition, and always stay one step ahead
customers can post their questions and concerns on your pages, and you can respond directly
Asking them questions can get you golden nuggets of information about the kinds of products your customers want.
If you’re ready to explore the multitude of benefits that social media can bring to your business, our team of experts is ready to assist you. Contact us at 01332 343281 or check out the other ways that you can get in touch by visiting our contact page.
Every company needs to be forward-thinking in order to grow. What this means in practice is adopting and maintaining a mind-set for growth, proactively seeking out opportunities and embracing change as an opening for improvement. If you'd like to take your B2B business to the next level in 2020 – and yes, it is possible, despite Covid-19 and whatever else – here are the essential steps to take.
Well-researched marketing techniques can pay dividends for your sales effectiveness. However, there is nothing quite so effective as personal referrals for drawing in customers. Research by Nielsen indicates that around 9 in 10 people trust referrals from their own social or business circle, leading to improved receptiveness to marketing, significantly higher conversion rates, and faster sales closures. The reasons for this are obvious: people perceive such advocacy as based on personal trust rather than sales incentives. How, then, do you turn existing customers into brand advocates
For many business owners, their LinkedIn profile is not seen as a primary marketing platform for the business itself. LinkedIn is seen as useful for personal and business connections, sourcing project opportunities and promoting the individual image. As such, your LinkedIn profile, which may have developed organically over many years, may appear more like a rambling CV or project resume than a honed business development tool. However, we also need to consider that the personal brand of the company CEO/MD can be very beneficial for generating leads and sales for the business.
It is crucial to respond to your customers and where their needs are at this point in time. This might sound too obvious to repeat, but, still, many business owners compare their companies against what their competitors are attempting to offer, rather than aligning with their customers' goals. Customer metrics can all too easily become an abstract calculation, but without a deeper understanding of what drives their behaviour, it is difficult to know how best to serve them personally.
It is hard to overestimate the value of word-of-mouth recommendations for businesses. People trust recommendations by their friends and associates much more than they do the claims of marketers. Testimonials, the recorded experience of real customers, step beyond informal referrals to give what marketing experts call the 'social proof' of a business's offering. Unsurprisingly, a glance at the websites for any number of industry sectors indicates the value placed on testimonials.
