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Your strategy is the foundation of your success in business, yet very few business owners spend enough time on their marketing or sales strategy. Our approach is ‘strategy before tactics’ – jumping into marketing tactics like Facebook ads, SEO or a new website design without working on your strategy first leads to wasted time and money.

As part of our sales and marketing agency services, you’ll work one-on-one with a sales and marketing strategy consultant who will help you:

  • Get a defined digital marketing strategy designed around achieving your goals, and attracting your ideal customers
  • Get a sales strategy that increases your sales conversion rates, increasing profitability
  • Get compelling sales messages which mean your marketing has more impact
  • Get a marketing plan to properly co-ordinate multiple marketing tactics into a single strategy
  • Define & improve your brand identity
  • Track and measure progress over time to ensure goals and targets are met, adjusting the strategy where required

Book an initial 20-minute online chat with Andy to find out:

>> How we can help you achieve your goals

>> How you can improve your sales and marketing

>> And get useful, actionable tips & advice



Who Should Invest In Marketing Strategy Consulting & Planning Services?

Every business needs a good strategy, but most small and medium sized business owners do not have the in-house know-how, time or experience to do it. Marketing decisions are often made in isolation, without any joined-up thinking and often leads to several marketing initiatives failing.

To know if you need help with your strategy, here are 5 quick questions you can ask yourself:

  • Do you have a vision for your business or a plan to help you get there?
  • Have you fully defined your ideal customer and their buying journey?
  • Have you defined your brand identity, USPs and core marketing messages?
  • Have you got a defined, documented and effective sales system?
  • Do you have systems in place to track and measuring your entire sales and marketing system?

If the answer is ‘no’ to one or more of these questions, then you will benefit from working with a strategist. Ensuring your business’s success involves having goals and targets, and then implementing practical steps to reach them. Not only can strategy and planning do this for you, but it can also help you to remain focused on those goals.

Having a strategy and plan allows you to be able to respond to virtually anything that occurs within your business, and you’ll never miss another opportunity as your strategy and plan will make it much easier for you to go up against the competition.

Beyond sales and marketing, you may want to work on your overall business strategy – in which case you can join one of our business coaching programmes. You can work one-on-one with a business mentor to help you:

  • Develop your exit strategy
  • Systemise your business so it runs without your day-to-day involvement
  • Build the value of your business and make it ‘saleable’
  • Increase your profitability
  • Develop your team and your own leadership skills

There’s no faster way to reach your business goals than with a strategy for your success. To find out more, let’s start a conversation - you can book a call with one of our experts using our online diary link. There’s no cost and we can provide some free initial advice as well as discuss your options with you. So let’s talk - Click here to book a call with an expert.

How To

Create A Marketing Plan

Whether you need to use your Marketing Plan as part of your overall business plan, or as a stand-alone document, this guide gives you the perfect structure to plan your strategy. Download your FREE copy and learn more about:

>> Considering all the key elements of the Plan

>> Identifying quantifiable Goals & the right Marketing Actions

>> Testing your campaigns

>> Measuring performance

>> And much more!

Get My Copy

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JDR Group: More Than Just Strategy Consulting

As well as your strategy, you need to effectively implement the plan. With JDR, we can help beyond just developing the strategy, to implementing it for you with our comprehensive ‘done for you’ sales and marketing system. This includes:

Our Six Step Marketing System

Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.


To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.


We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.


It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.


Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.


As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.