To be a world-class engineering and manufacturing company, you need to build your reputation, and establish a competitive edge in your niche. This requires consistent, effective marketing that delivers a steady flow of qualified sales leads, enquiries and new potential customers.

The question to ask is can you achieve that alone? More and more manufacturers and engineering companies are turning to JDR Group for digital marketing - we can help you:

  • Create a marketing strategy tailored for your business and your industry
  • Do your marketing for you - social media, blogs, website design and management, online advertising, search engine optimisation, email marketing and more
  • Work in partnership with you and your team as an extension of your business
Ideas For Generating Leads In The Manufacturing Industry

Why manufacturers and engineering companies need more leads & enquiries

Many engineering and manufacturing companies rely on existing customers and word of mouth alone to keep their order books full. 

Most directors of manufacturing businesses are engineers by trade - marketing and sales do not always come naturally, and marketing especially can seem like witchcraft. Most of the clients we work with have no marketing department, and most have no-one in marketing at all - we do it all for them. Generating a reliable flow of strong sales leads from proactive marketing, however, fuels growth, profitability and makes your business more valuable as well as less susceptible to downturns or lost customers.

The most successful manufacturers achieve this through strategic and automated digital marketing, and JDR Group can give you this.

Our Marketing Services For Manufacturers

If you are want to get a marketing strategy that gives you a consistent flow of new enquiries, leads and new customers, then here is how JDR Group can help:

Our Six Step Marketing System

Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.


We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.


We can help you improve your sales systems and processes to convert more leads and enquiries successfully.


To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.

Content Creation

We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.


It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.


Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.


As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.



Marketing has changed but has your marketing strategy adapted? How can you attract your ideal customers… without having to chase after them? In this guide you'll learn:

>> Why your buyers have CHANGED - and what to do about it

>> How to generate leads and enquiries from your website - even while you sleep!

>> How to build a loyal following of prospective customers that know, like and trust you

>> How to build an automated pipeline of enquiries that will grow your business in a measurable, predictable and consistent way

>> How to position your business as the EXPERTS in your industry

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Case Study: Machine Manufacturers Go From 10 Leads A Month To 125, Generate £8m+ in Sales Pipeline

Screenshot 2018-04-19 05.58.33

This case study comes from a specialist machine manufacturer who sell products worldwide and wanted to improve their digital/online presence, to compliment the sales they achieve through trade shows/exhibitions. They have a technical product, which involves a large capital investment from customers, so there is a long sales cycle. We have been working with them since June 2016 to develop their marketing... this is their story.


Case Study: Specialist Engineering Company Go From Nowhere To Achieve 5,000+ Monthly Website Visitors & Generate 100+ Leads Per Month

Specialist Engineering Company Website Traffic Growth

This case study is from a client who came to one of our events two years ago. Based on the information they received at that event, they decided to engage us firstly to develop their website, and then to run an inbound marketing programme. This is a small company with (at first) no salespeople, and no marketing team - and run by a business owner in their mid-60's and looking to develop the business for a future generation.


Case Study: Specialist Manufacturer Rebrands & Grows To Largest In UK

Manufacturing Company Quadruples Website Taffic With JDR Group Inbound Marketing

This client approached us with a casual interest in digital marketing. With a new budget excess, the client decided to shift focus and see what a new image could do for them. As a specialist in thermal engineering this business designs, manufactures, installs and supports heat treatment products.


Case Study: Specialist Precision Engineering Firm Build The Best Web Presence In Their Industry

Website Improvements Since Working With JDR

Often, before starting work with a business, we'll do a full audit of their current situation, including website traffic, Google rankings, social media presence, domain authority, and so on. After working with this client for 12 months, we decided we'd look back at this original audit and evaluate the progress since November 2016. 


Case Study: Specialist Welding Company Goes Beyond SEO To Develop Full Inbound Marketing System

Specialist Welding Growth In New Leads

In 2016 we met with a specialist welding company (machinery, tooling & welding services). They had been using SEO as their only real marketing channel (other than word of mouth), and were not convinced it was generating much in the way of new enquiries, despite being high in Google already for a number of important search phrases.

After doing an audit of their website, their competitors and their marketplace we recommended a more comprehensive approach to their marketing...


Case Study: Automotive Racking Manufacturers Double Website Traffic & Leads

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This example comes from an international automotive racking manufacturer who already had an effective website, and had some of the biggest names in the industry as customers. They saw that there was a much wider market available for their products, so they decided to take the plunge and look to take their online marketing on to the next level with JDR..