David Roberts, Leanne Mordue and Will Williamson begin trading under the name JDR Business Coaches Ltd, originally as a business coaching & consulting company offering business mentoring services, workshops and networking. The first office was in Friargate, Derby.

  • Facebook starts up at Harvard University
  • Gmail launched by Google
YouTube Logo
  • YouTube launches
  • HubSpot starts up
  • Reddit launches


JDR grows to 8 people in total, and widens the service offering to include Group Coaching and Networking. The business moves to a larger office on St Peters Street, and then again to Babington Lane.


JDR Begin to win awards – Action Coach recognize JDR as top franchise within the Midlands, then in UK and then in the whole of Europe. David Roberts wins two ‘Action Man’ awards, and JDR Business Coaches Ltd gets nominated for the prestigious BFA Franchise of the year, and makes the top 10 shortlist. By now there are 5 coaches in the team and the team has 11 people in total.
  • Twitter launches
  • Facebook opened up to the public
  • iPhone launched by Apple
  • Tumblr is launched
  • BBC launch iPlayer


Two major decisions are made this year – to separate from the franchise and become an independent coaching company, and to diversify into website design and digital marketing. JDR Websites is formed and takes off quickly, and the business relocates to new offices on Pride Park.


More resources are put into the digital marketing side of the business, as associate coaches are let go and more designers and technical staff are employed to keep up with demand – JDR are now up to 15 members of staff and have added SEO and Ecommerce to their service offerings. Progress is halted by the credit crunch, which bites late in the year.
  • Google introduce Android operating system for smart phones
  • Spotify is launched
  • Groupon opens its doors
  • WhatsApp founded
  • Foursquare is debuted at SxSW


With the economy struggling, the transition from coaching business into digital marketing agency continues, as Google AdWords, social media marketing and email marketing begin, as well as specialist local SEO services.


JDR launch JDR Enterprise, a proprietary content management system for small businesses which allows clients to be able to easily edit their own websites. JDR holds it’s first website and internet marketing seminar for local business owners.
  • Instagram is debuted for the iPhone
  • Pinterest launches as a private beta
  • Vidyard formed
  • Google introduce Google+
  • iPad launched by Apple
  • Snapchat starts


As automation becomes more and more a feature of online marketing, JDR invest in Infusionsoft and begin content marketing – creating a series of Youtube videos and a blog. Further investments are made in the SEO team – bringing in skills, investing in training and in software to raise the level of results for clients.


JDR move to a bigger premises in Pride Park, the current offices at 15 Brunel Parkway, pride Park, Derby DE24 8HR. An investment in Hubspot is made following the Google Algorithm updates, which signal a shift towards quality content, and JDR launch the Digital Prosperity Blog. SEO has now become a major part of the business, and turnover and the number of staff continue to grow – now up to 25. Rebrand as The JDR Group.
  • Facebook lists on the stock market.
  • 4G Launches in the UK
  • Netflix & NOW TV launch.
  • Google roll out the Panda & Penguin updates.
  • Google releases further updates to Panda & Penguin and introduces a new update, Hummingbird.
  • Twitter lists on the stock market
  • Instagram introduce video


JDR Become a certified HubSpot Partner and attends several conferences and events worldwide, including Inbound 2013 in Boston.


JDR become a certified Google AdWords partner, and also achieve four other accreditation’s with Hubspot as well as certification with Infusionsoft. Further conferences and events are attended, including Inbound 2014.
  • Facebook launch 'Messenger' and acquire WhatsApp
  • Amazon release the 'Echo'
  • HubSpot launch their free CRM
  • Google 'Mobilegeddon' update makes having a mobile-friendly website essential


JDR launch Inbound Marketing as a service, as well as strategy workshops and smaller events. David Roberts becomes a certified Duct Tape Marketing Consultant, the business becomes certified in Google Analytics and the Digital Prosperity Podcast is started.


JDR develop the 6-step marketing system, a comprehensive approach to attracting and converting leads with consistency. JDR also achieve HubSpot Gold Partner status.
  • Microsoft acquires LinkedIn for $26.2bn
  • Google Rankbrain update
  • HubSpot launch the Sales Hub, complete with Sales Professional & Sales Enterprise
  • Microsoft launch MS Teams
  • LinkedIn Lead Generation Ads launched


JDR introduce Facebook advertising as a service, and continue to grow the team as clients start to see excellent results from the new, combined approach. Research shows the average client gets a 654% increase in monthly leads after just 12 months.


The year GDPR legislation is introduced. JDR become a HubSpot Platinum Partner. Our MD, David Roberts begins a regular spot on BBC Radio Derby.
  • GDPR comes into law
  • Google AdWords rebrands as Google Ads
  • Amazon launch Amazon ads
  • HubSpot relaunch their mobile app
  • Google introduce combined audience targeting for search and display


JDR introduce LinkedIn advertising as a service for B2B lead generation, and further develop the SEO strategy and tools.


The year of the Coronavirus pandemic and national lockdown. JDR Group become a Vidyard Partner, and a Platinum Sharpspring Partner.
  • HubSpot launches CMS Hub
  • Twitter and LinkedIn introduce Stories
  • Worldwide hack of WordPress websites via FileManager plugin
  • TikTok overtakes Facebook to become most downloaded app worldwide
  • Google roll out Core Web Vitals
  • Clubhouse grows significantly
  • Facebook, WhatsApp & Instagram go down for a day
  • iOS privacy update & Google remove 3rd party cookies


JDR become a HubSpot Diamond Partner, and introduce the JDR Academy - an exclusive video learning hub for clients with on-demand video training on sales, social media, HubSpot and marketing strategy. 


JDR introduce our Fast Track HubSpot Onboarding platform, and become Meta Partners.
Chat GPT Logo
  • OpenAI launch beta version of Chat GPT
  • Elon Musk acquires Twitter & becomes CEO
  • Instagram launches 'Threads'
  • Google closes down Universal Analytics, introduces GA4


JDR become an Elite HubSpot - the top tier of HubSpot agencies worldwide.