Get More Traffic, More Leads & More Customers

Inbound marketing can help you get a consistent flow of qualified leads and enquiries into your business, with a system for following up and converting those leads into sales.

Does your business lack the time or resources for marketing?

We specialise in working with small and medium sized businesses like yours, and can do it all for you.

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What Is Inbound Marketing?

Inbound marketing is a method of attracting clients and prospects to you rather than chasing after them or trying to interrupt them with cold calls, ads or cold emails. It involves creating lots of useful information for your ideal customers including articles, PDFs and videos, which answer their questions, and is educational and informative. It also involves using marketing automation to track web results and to nurture potential customers with personalised, automated emails and follow up systems. It is a method used by thousands of businesses around the world, and is shown to generate leads at a fraction of the cost of more traditional, outbound marketing techniques.

As an inbound marketing agency, we can help you:

  • Get more of the right enquiries - coming to you via your website
  • Increase awareness of your business - and raise your profile
  • Improve the perception of your company - and make you the ‘go-to’ experts in your industry
  • Increase sales - by improving your sales and follow up processes
  • Get a marketing strategy - and a co-ordinated marketing system that combines several different tactics into one coherent plan

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Old vs. New Marketing Tactics

Traditional marketing tactics include advertising, PR, trade shows and exhibitions, and hiring salespeople to cold call. There is still merit on these tactics but in general we are seeing that:

  • Exhibitions are losing footfall and have a high cost
  • Prospects are increasingly avoiding cold calls and spam emails
  • People are skipping and ignoring adverts

Today, buyers want to research their purchases for themselves. They use search engines extensively, as well as social media platforms to watch videos and read articles to find solutions to their problems and learn more about products and services they are considering buying.

Inbound marketing is a methodology, which is about helping your buyers find and discover you, and providing them with the information they want, when they want it. It involves four steps:

Content + Context

Inbound Marketing is all about giving your buyers the right content in the right context:

  • Content: Think of your business as a publisher. Creating articles, e-books, videos, images and other media tools, that are either useful or entertaining to your target market. Convincing them to want to share.

  • Context: Delivering this content should be personalised and targeted depending on location, device, demographics or past behaviour. Think of the personalised recommendations you get when logging in to your Amazon account. They are in the context of your previous purchases.

Why Work With An Inbound Marketing Agency?

Technology has changed the way people buy. Buyers no longer have to rely on salespeople for the information they need – they can research products, services and companies online. They can find other options, read reviews, and get feedback and recommendations through social media channels. Research shows that today:

  • 89% of people research purchases online
  • 88% of buying decisions are influenced by online reviews
  • B2B buyers are now 57% through the purchase decision before engaging with a sales rep

As a method of marketing there are a number of benefits to inbound marketing:

THE DEFINITIVE GUIDE ON

HOW TO GET CUSTOMERS COMING TO YOU

Marketing has changed but has your marketing strategy adapted? How can you attract your ideal customers… without having to chase after them? In this guide you'll learn:

>> Why your buyers have CHANGED - and what to do about it

>> How to generate leads and enquiries from your website - even while you sleep!

>> How to build a loyal following of prospective customers that know, like and trust you

>> How to build an automated pipeline of enquiries that will grow your business in a measurable, predictable and consistent way

>> How to position your business as the EXPERTS in your industry

Get My Copy

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Our Inbound Marketing Services

There is little point doing content for the sake of it – inbound marketing should help you get new customers and sales, and help grow your business. With JDR, you’ll be getting more than just inbound marketing alone, we have an entire sales and marketing system that will mean you get results.

Marketing System
Our Six Step Marketing System

Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.

MARKETING STRATEGY
GET A CLEAR MARKETING STRATEGY

We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.

SALES STRATEGY
GET AN EFFECTIVE SALES STRATEGY

We can help you improve your sales systems and processes to convert more leads and enquiries successfully.

WEBSITE DESIGN & DEVELOPMENT
WEBSITE DESIGN & DEVELOPMENT

To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.

content marketing
CONTENT CREATION

We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.

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CRM

It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.

Marketing automation
FOLLOWING UP LEADS

Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.

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MEASUREMENT & TRACKING

As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.

Andy-Gibbins-JDR-Group

Book an initial 20-minute online chat with Andy to find out:

>> How we can help you achieve your goals

>> How you can improve your sales and marketing

>> And get useful, actionable tips & advice

TALK TO US ABOUT inbound marketing -

BOOK A CHAT WITH ANDY