Inbound Marketing Services: Increase Your Lead Generation 7.5x (In Just 12 Months)
Are you looking for an Inbound Marketing Agency? Does your business lack the time and resources to get the most out of your marketing?
- Get more leads for your salespeople
- Grow brand awareness & raise your company profile
- Convert more of your leads into sales
On average, our clients get a 7.54x increase in leads and a 2.91x increase in website traffic - in their first 12 months.
So if you want a consistent flow of leads, and a system for following up and converting those leads into sales, then book a call with us today.
CASE STUDIES & EXAMPLE RESULTS
Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc) to modern inbound techniques (SEO, content, social media etc). In the past two years we have developed something which goes beyond a campaign, or individual marketing tactics - we've developed an entire system for sales and marketing that helps businesses grow.
In the marketing industry, false hopes are a problem - marketing agencies often over promise, which leads to customers becoming disappointed and even disillusioned with marketing as a whole.
At JDR, we try to paint a realistic picture and also to avoid making specific forecasts - but we can share examples of other clients' results. We do this through our marketing case studies, but in this article we can share the average results that our customers get - and even track these results over a three year period.
JDR have been at every step of our development with HubSpot, they have guided and supported with professionalism and excellent knowledge. Since joining our company I have seen JDR implement a strategic HubSpot plan for us to utilise our package to its best potential ensuing impressive measurable results. Our lead generation is now better than ever with sales staff who can use the system easily and happily down to the JDR training and ongoing support to make it work for them. Looking forward to our next steps!
We have had an amazing transformation of our accountancy business with JDR over the last 2 years. They have understood our business and what makes us tick, and helped us to rebrand and attract large numbers of new clients as well as deliver polished professional information to existing clients. We are drawing in increasing numbers of prospects and converting at better rates widening our funnel of contacts all the time. JDR are highly professional, knowledgeable, and efficient, have given great value services and I could not recomend more highly!
We've worked with JDR Group for 2 years now, they act as our go to partner for digital marketing and help manage our HubSpot portal and website. During the time we've worked with them we've had great service and found them to be professional, knowledgeable and helpful. They've helped to bridge the gap between sales and marketing and given us a clear marketing plan going forward. We are increasing traffic and leads, and are winning new customers as a result.
After making the decision to partner with the JDR Group to assist us with the integration of HubSpot into our business, we have undoubtedly benefitted from their advanced knowledge of the platform. Initially, their ability to demonstrate HubSpots many features and enthusiastically communicating its short and long-term benefits was invaluable, making the decision to proceed a reassuringly easy one to make. We experienced a seamless on-boarding process and with JDR’s ongoing guidance and support, we have continued to see efficiencies made to our sales and marketing processes. I would highly recommend JDR’s consultancy services to any organisation that is looking to integrate the HubSpot platform into their business processes.
We're 6 months in to a long term relationship with JDR. We've been very happy with the service we've received so far. Our website redesign was achieved fluently, to a very high standard and the increase in traffic (admittedly from virtually 0) has borne results. I've dealt personally now with five or six JDR team members and all have been affable, professional, and competent. They are expert listeners and make it their mission to really understand your business goals. Overall, I think the thing I am happiest about has been the increased in strength of my companies brand, I very much look forward to what the next six months and beyond brings.
I have been working with JDR for 9 months now, on generating blogs and SEO for our on line presence. Having used various agencies over the years I find the feedback and clarity of analysis from JDR very straight forward and easy to understand, which has resulted in a significant uplift on the ROI for our digital marketing budget, and a confidence that we are targeting the most effective actions. As a small business owner this is the first time I have had this level of confidence in my marketing spend.
Book an initial 20-minute online chat with Andy to find out:
>> How we can help you achieve your goals
>> How you can improve your sales and marketing
>> And get useful, actionable tips & advice
TALK TO US ABOUT inbound marketing -
BOOK A CHAT WITH ANDY
What Is Inbound Marketing?
Inbound marketing is a method of attracting clients and prospects to you rather than chasing after them or trying to interrupt them with cold calls, ads or cold emails. It involves creating lots of useful information for your ideal customers including articles, PDFs and videos, which answer their questions, and is educational and informative. It also involves using marketing automation to track web results and to nurture potential customers with personalised, automated emails and follow up systems. It is a method used by thousands of businesses around the world, and is shown to generate leads at a fraction of the cost of more traditional, outbound marketing techniques.
As an inbound marketing agency, we can help you:
- Get more of the right enquiries - coming to you via your website
- Increase awareness of your business - and raise your profile
- Improve the perception of your company - and make you the ‘go-to’ experts in your industry
- Increase sales - by improving your sales and follow up processes
- Get a marketing strategy - and a co-ordinated marketing system that combines several different tactics into one coherent plan
Find Out How We Can Help - Make A Quick Enquiry & Get A Call Back
Old vs. New Marketing Tactics
Traditional marketing tactics include advertising, PR, trade shows and exhibitions, and hiring salespeople to cold call. There is still merit on these tactics but in general we are seeing that:
- Exhibitions are losing footfall and have a high cost
- Prospects are increasingly avoiding cold calls and spam emails
- People are skipping and ignoring adverts
Today, buyers want to research their purchases for themselves. They use search engines extensively, as well as social media platforms to watch videos and read articles to find solutions to their problems and learn more about products and services they are considering buying.
Inbound marketing is a methodology, which is about helping your buyers find and discover you, and providing them with the information they want, when they want it. It involves four steps:
Creating online content which acts as a magnet, drawing targeted prospects to your website.
Optimising your website and using compelling offers to give you a regular flow of leads and enquiries.
Nurturing your leads with automated email workflows and giving your sales team qualified opportunities which they can convert.
Convincing customers to become advocates, building loyalty and leading to referrals.
Content + Context
Inbound Marketing is all about giving your buyers the right content in the right context:
- Content: Think of your business as a publisher. Creating articles, e-books, videos, images and other media tools, that are either useful or entertaining to your target market. Convincing them to want to share.
- Context: Delivering this content should be personalised and targeted depending on location, device, demographics or past behaviour. Think of the personalised recommendations you get when logging in to your Amazon account. They are in the context of your previous purchases.
Why Work With An Inbound Marketing Agency?
Technology has changed the way people buy. Buyers no longer have to rely on salespeople for the information they need – they can research products, services and companies online. They can find other options, read reviews, and get feedback and recommendations through social media channels. Research shows that today:
- 89% of people research purchases online
- 88% of buying decisions are influenced by online reviews
- B2B buyers are now 57% through the purchase decision before engaging with a sales rep
As a method of marketing there are a number of benefits to inbound marketing:
Inbound marketing is proven to work, and has actually shown a lower cost per lead than outbound marketing. When you can a reliable flow of customers coming to you who are interested, and already like you and trust you then it can transform your business.
People will like you more (it’s not annoying, it’s helpful)
Many forms of marketing, for example cold calling or spam emails, can have an adverse effect on your brand reputation. Inbound marketing is a helpful, informative approach to attracting customers.
It’s fully measurable
Very few business owners measure the response from their marketing, which makes decisions about marketing investments into guesswork. With inbound marketing, every element of your sales and marketing can be measured. We use this to improve results over time so your return on investment gets better and better.
It can be automated
Using marketing automation technology we can automate follow-up of leads, enquiries, quotes. We can also automate review requests, cross-selling/up-selling, and more.
It has long-lasting results
Most forms of marketing lack any long term benefit. By investing in inbound marketing you are investing in ‘digital assets’ for your business. The articles, ebooks, videos you create can be useful and found in Google for years and years into the future. The email list you build will also be an important and profitable database for you for years into the future, as can the audience you grow, the social media following, the authority you build in your website and the brand awareness you grow – all of these will have long lasting benefits to your business.
It adds value to your business
Having a consistent, reliable flow of enquiries coming in to your business makes your business more valuable. In the same way the ‘digital assets’ you build have long term benefits, they also add to your businesses ‘digital balance sheet’ – and make your company a more attractive proposition to would-be-buyers. Indeed, we’ve had clients who have sold their businesses where their online presence has been the primary driver for the buyers. So if you’re starting to think about your exit plan, then inbound marketing should be a part of it.
Elite UK HubSpot Partners
Are you using, or considering using HubSpot to improve your sales and marketing? HubSpot is possibly the best software available for SME’s to manage their website and online/digital marketing, and also an easy-to-use (and free) CRM system, with powerful sales tools and a fast-developing customer service platform.
Like any tool, however, it is how you use it which matters, and JDR Group are one of the UK’s Elite HubSpot agencies.
Inbound Marketing Services - FAQs
Every marketing programme we put together is tailored to the needs of your particular business. This is based on your industry, competition, your goals, your in-house resources and existing agency relationships and so on.
Big companies will usually have entire department dedicated to marketing. This can include web developers, graphic designers, copywriters, search marketing specialists, social media/content marketing specialists, project managers, even videographers.
There are three ways to give your business this type of marketing resource:
Do it all in-house - there are benefits to doing all your marketing in-house. As a small business though, it is expensive - as you can't find any one person that can do every part. You either need to try and find one highly-paid superstar, or (more likely) 3-4 individuals. When you hire in-house, there is an investment of your time too. You have to manage, train and support these team members.
Hire multiple agencies - you could have several marketing agencies working for you. This could include a web design agency, an SEO agency, a Google Ads agency, a marketing consultant, and a social media marketing agency.
A typical marketing programme with JDR will cost a similar amount to hiring an in-house marketing person. Instead of getting one person, though, you are getting an entire marketing department.
There are three main outcomes from working with us:
- Get more leads – we will increase website traffic, and increase inbound lead generation
- Market to your database – we will help you build a new opt-in database of people who have an interest in your product or service, and we will help you market to your existing database
- Get more sales – we are not just a marketing agency, we know and understand sales and can help you develop your sales system and salespeople to be more effective at converting the leads you get into sales
The approach is:
- Fully measurable – we believe fully in testing and measuring every element of your sales and marketing
- Consistent – you see steady, reliable growth that builds and gets better and better over time
- Sustainable – you will be investing in digital content ‘assets’ (a bit like the difference between paying rent and paying a mortgage, by investing in content the articles and guides we produce will be around and helping you for years to come)
We don’t do forecast reports as I have yet to see one that accurately predicted future results – but we can share some examples of client results (in our case studies section), and we also recently completed an analysis of our average results over the first 12 months.
On average, we increased website traffic by 191% and the number of leads/enquiries each month by 654% for our clients.
The majority of our clients are small and medium sized business owners – people who have little or no time. So we have designed our approach to require as little input and time from you as possible, but there will still need to be some. After the first month, however, your time commitment will be for the review/reporting calls and meetings themselves, and to read/review the content we create for you.
Learn more in this video 'How much time is involved from us?'
We write content for many different industries – including software, construction, manufacturing and business services. We have a 2-step approval process, and work closely with you to get to know your business and your customers, and our articles are extensively researched.
Get a more comprehensive answer to this question in our video 'How do you write content for us?'
At the start of every campaign, clients often feel like this – After careful consideration into the industry in which you operate, you will see that there are hundreds of stories to tell – even in a so-called ‘boring’ industry!
THE DEFINITIVE GUIDE:
HOW TO ATTRACT, WIN, KEEP & GROW CUSTOMERS
In this guide, you will learn about the latest marketing strategies and how they can be used to help you reach a wider audience. You'll also learn how to attract customers, how to win customers and how to keep them forever! Download your FREE copy and find out more about:
>> Strategy & planning
>> Raising your online profile
>> Turning website visitors into enquiries
>> Turning enquiries into sales
>> And much more!
Our Inbound Marketing Services
There is little point doing content for the sake of it – inbound marketing should help you get new customers and sales, and help grow your business. With JDR, you’ll be getting more than just inbound marketing alone, we have an entire sales and marketing system that will mean you get results.
Our Six Step Marketing System
Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.
GET A CLEAR MARKETING STRATEGY
We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.
GET AN EFFECTIVE SALES STRATEGY
We can help you improve your sales systems and processes to convert more leads and enquiries successfully.
WEBSITE DESIGN & DEVELOPMENT
To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.
We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.
It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.
FOLLOWING UP LEADS
Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.
MEASUREMENT & TRACKING
As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.