For service businesses, attracting, winning and keeping customers is the way to grow a successful business. This means providing a great service, but it also requires great marketing.
Lots of B2B service companies just rely on the former though - and get new customers from word of mouth only, as well as traditional methods including field sales people. This can make progress slow - and if your business has got to a plateau, if growth has stalled, then now is the time to explore digital marketing as a way of getting new leads and enquiries from potential customers.
This means more than just updating your website. With a comprehensive sales and marketing system (including marketing in Google, LinkedIn and via email, generating leads and having an automated follow up system) you can gradually and consistently attract new customers. This will improve your standing in your industry, raise your credibility and grow your market share, helping you get ahead of your competition.
A Sales & Marketing System For B2B Services
JDR Group specialise in B2B services companies. Our approach creates a systematic, consistent and measurable return and helps you to adapt to a fast-changing world with increasingly digital-aware buyers and customers.
This can include targeted marketing to help you open and win big new accounts. It can include helping you to generate business from LinkedIn (very important for B2B services), and from email marketing.
We can help turn your website from an online ‘brochure’ into a regular source of new leads - and by writing regular articles and content for you we can make your website one of the industry’s most useful and interesting resources. As well as new leads and customers, this also raises your profile with existing customers as well as suppliers and partners in the industry.
We can log and track every single lead and enquiry for you automatically, and give you a CRM system to help your sales team stay on top of every lead and opportunity as well as giving them training and resources to help them increase sales.
To find out more, let’s start a conversation - you can book a call with one of our experts using our online diary link. There’s no cost and we can provide some free initial advice as well as discuss your options with you. So let’s talk - Click here to book a call with an expert.
Industries We've Worked In
We have experience in a wide range of B2B service industries, including:
Our Marketing Services For B2B Service companies
If you are want to get a marketing strategy that gives you a consistent flow of new enquiries, leads and new customers, then here is how JDR Group can help:
Our Six Step Marketing System
Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.
GET A CLEAR MARKETING STRATEGY
We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.
GET AN EFFECTIVE SALES STRATEGY
We can help you improve your sales systems and processes to convert more leads and enquiries successfully.
WEBSITE DESIGN & DEVELOPMENT
To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.
We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.
It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.
FOLLOWING UP LEADS
Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.
MEASUREMENT & TRACKING
As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.
THE DEFINITIVE GUIDE ON
HOW TO ATTRACT, WIN, KEEP & GROW CUSTOMERS
In this guide, you will learn about the latest marketing strategies and how they can be used to help you reach a wider audience. You'll also learn how to attract customers, how to win customers and how to keep them forever! Download your FREE copy and find out more about:
>> Strategy & planning
>> Raising your online profile
>> Turning website visitors into enquiries
>> Turning enquiries into sales
>> And much more!
This client, a successful crane servicing and repair business, approached JDR because they already had their hands full and couldn’t take on any marketing activities even if they wanted to! The owner of the business was considering bringing in extra help so that the company could expand and grow but instead decided to take some of the weight off their shoulders and entrust their digital marketing to JDR.
This decision has led to organic traffic being tripled (see above), and an overall growth in business of 30% (a turnover increase of £300k).
This client, an international book distributer, initially approached JDR for a website redesign which led to hosting their website with us. They originally planned to hire their own employee to handle all of their marketing in-house but made the decision to outsource to the JDR team instead. Here’s how we helped this business.
Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc) to modern inbound techniques (SEO, content, social media etc). In the past two years we have developed something which goes beyond a campaign, or individual marketing tactics - we've developed an entire system for sales and marketing that helps businesses grow.
When people are considering working with us, the main question is 'what results can I expect?'
In the marketing industry, false hopes are a problem - marketing agencies often over promise, which leads to customers becoming disappointed and even disillusioned with marketing as a whole.
At JDR, we try to paint a realistic picture and also to avoid making specific forecasts - but we can share examples of other clients' results. We do this through our marketing case studies, but in this article we can share the average results that our customers get - and even track these results over a three year period.