Inbound Marketing for Flooring Contractors [Case Study]

After working with us for a year, this company has exceeded its initial revenue goals and is now always on the go. Keep reading to discover, how working with an inbound marketing agency has helped them achieve such results.

An Ineffective Website

When we first met this client in 2023, they were not receiving any enquiries from their website and had no previous experience in marketing or strategy to help them achieve their goals.

This family-run business wanted to increase its staff number to spend less time in the office and was unable to do so due to low revenue. Hence why, their main goal was to double their turnover to £2 million in two years.

They also wanted to start generating leads through their website.

A Tailored Marketing Programme

We started by updating their website to make it look more modern, and after a thorough examination, we put together a tailored marketing programme. Our role was to implement an inbound marketing programme that would help them double their revenue to be able to hire more staff as well as help them get leads consistently through their website.

The programme included:

• LinkedIn Advertising: targeted ads showing to people in hand-picked job roles in specific industries on LinkedIn.
• Marketing Content: 2 blog articles per month written, published, optimised, and shared across their social media platforms.
• Lead Generation: we applied several conversion rate optimisation strategies to the website and also created PDF guides on an annual basis to use as part of online lead generation.
• Email Marketing and social media support: email marketing and social media were to be managed in-house, and we have provided HubSpot marketing training and support/guidance on how to get the best results.
• SEO (search engine optimisation): ongoing SEO and monthly technical SEO to achieve high natural rankings in Google.

Multiple Keywords Ranking On Page 1

Thanks to our work and our big focus on SEO, this company is now ranking for 135 different search terms in the UK, with several of them appearing on pages 1 and 2.

Website Traffic Now Doubled

The improved SEO, together with multiple other online strategies has helped this business to double their website traffic in just 16 months.

Consistent, Targeted Lead Generation

By consistently sharing marketing content and writing annual “lead magnet” PDF guides, the blog section of their website now figures in the “people also ask” section of Google. The guide has also successfully reached their ideal customers leading to multiple downloads, and therefore successfully helping them generate leads through their website.

Thanks to our LinkedIn Ads, which are targeted to appear to people in specific industries, this family-run business is also generating regular high-quality contacts in key job roles.

By helping them generate more leads through their website, those resin flooring contractors have been able to generate sales, allowing them to not only achieve their revenue goals but also surpass them. In one year, this family-run company has been able to grow its revenue from £2.2 to £2.8 million.

They said: “The results are positive on all fronts, and we seem to be on the ‘winning streak now’”.

To ensure this company keeps growing, we are currently working on their second guide, which should help this business increase its database even more and, therefore, revenue in the long run.

See How We Can Help Your Business: Get A FREE Review Of Your Marketing

Since 2004, we have developed a marketing system designed to help you get more leads, build and market to a database, and ultimately, get more sales.

To start the ball rolling, request a FREE review of your current website & marketing or book a call with one of our experts to see how we can help your business.