5 Steps To Successful Selling
To expand, and even to survive, every SME has to become comfortable with selling their services. According to the Office for National Statistics (ONS) …
Your Business Bounce Back From Coronavirus Should Start NOW!
If all goes to plan, in 2-3 months the UK will start to lift the social restrictions and the UK can go back to work. We all expect there to be a surge …
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How To Keep Your Business Going - Use Lockdown To Breathe, Think & Focus
Greetings from the team at JDR! It's been a hectic couple of weeks in the aftermath of the Coronavirus outbreak, and we've had to make some rapid chan …
The Importance Of Investing In Your Business - Your Future Self Will Thank You!
Let’s talk about investing in the future of your business. I always remember the Bill Shankly quote which was to “strengthen while you're ahead”. In o …
4 Email Marketing Trends For 2020
As we enter a new decade, while certain social media platforms and apps have continued to rise in terms of popularity, emails have remained a consiste …
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How To Create A Facebook Business Page (10 EASY Steps!)
So, like many other marketers and directors you have decided to incorporate Facebook in your efforts to promote your services and products. The next q …
How To Understand The Hubspot Contact Timeline
As HubSpot states, contacts are at the core of your marketing and sales strategy. Once these individuals are in your system, you can utilise many oppo …
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33 Local Internet Marketing Ideas For Small Business (Okay, Just 32 Really!)
Over the last 5 years I have brainstormed hundreds of local business internet marketing ideas with business owners and marketing managers. So here are …
How To Send An Email Campaign With HubSpot
Did you know that email marketing can help build awareness around your brand and gain new customers? That’s why many leading names such as Buzzfeed an …
JDR Are Now A Certified SharpSpring Platinum Agency
We are happy to announce that we are now a Platinum SharpSpring partner, which means we are accredited by SharpSpring to work with their powerful mark …
Your First Few Months With JDR Group
When you join us at JDR Group, we want to help you understand how we can help with your digital marketing efforts so you can reap the rewards of getti …
LinkedIn Company Page vs. Personal Page – Which Is Best For You?
These two kinds of pages on LinkedIn certainly both have their uses, but it's important to keep the differences clear in your mind. A good way of look …
4 Challenges Of Being Over Reliant On Current Customers - How Modern Marketing Will Help
Regular customers are the sign of a successful business and something to be proud of. Many businesses build relationships with clients that last years …
SEO vs PPC: What Delivers The Best ROI?
The majority of prospects will arrive on your website from a search engine. Search Engine Optimisation (SEO) works to improve your company's organic r …
LinkedIn Blog Posts Vs. Articles – Which Is Better?
LinkedIn lets you publish two types of written content directly to the platform. Articles are long-form pieces that let you show your expertise in a r …
How Much Should I Spend On Marketing?
You may have often thought of the following questions when setting aside funds for marketing efforts: How much money should I spend on marketing? What …
In-House Marketing vs Outsourcing – The Pros & Cons
All companies need to engage in marketing activities if they want to succeed long term – you can’t rely on referrals and chance enquiries to deliver p …
A Beginners Guide To Setting Goals For Your Marketing (And How To Achieve Them)
Goal setting is essential for measuring success (or failure) in marketing. Without goals, a campaign risks drifting off target without achieving anyth …
Does Internet Marketing Through An Agency Really Work?
You're probably expecting the straight answer "Yes" here – but it can be hard to believe this if you've had bad experiences with an agency in the past …
Is My Business Too Niche For Inbound Marketing To Work?
If you're running a niche business, gaining sales can feel like fishing in a small pond – your number of potential customers is restricted. So, is a ‘ …
Are You Too Reliant On A Core Of Returning Customers?
If your business has a couple of really big clients who keep on coming back, that's a good thing. Most companies have securing high value, repeat cust …
Getting More Customers Through Email Marketing
As Hubspot says, “Email isn’t dead. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our b …
Is Word Of Mouth Enough To Keep My Business Running?
Word-of-mouth referrals are often seen as the endpoint of marketing – you invest in marketing up to the point where the new customers trickle in on th …
Have You Ever Had A Bad Experience With A Marketing Agency? Here's Why You Shouldn't Give Up Just Yet!
Have you ever had a bad experience with a marketing agency? I've just come from the office where I had an interesting conversation with the owner of a …