SEO For Google 2012-2017: What Has Changed? What Remains the Same?
SEO changes all the time, with Google doing their best to create a Search Engine Results Page (SERP) that features quality content. In the early days …
Business Social Media For Beginners
Social media has changed the way that people interact with businesses online, no matter if your company works in the B2B or B2C sector. If your busine …
How To Install Google Analytics On Your Website
Keeping track of the content that creates interest on your company's website is an important part of maintaining an online presence. Google Analytics …
Why Use Negative Keywords In Google AdWords?
Google AdWords is a powerful tool for advertising your brand online. But with the success of Google as the go-to search engine, the prices that popula …
Which Social Media Platform Should I Use To Promote A New Product Launch?
The social media revolution has changed the way product marketing works worldwide. Today your company no longer needs to pay exorbitant rates to have …
How To Write A Great Meta Description To Improve Organic Click-Throughs!
Optimising a website's Meta tags has always been a big part of Search Engine Optimisation and will continue to be for a long time to come.
4 Simple Steps To Effectively Optimise Your Business Website For Mobile Visitors
If you’re looking to have an online presence, you are going to need a mobile-friendly site. Today, just about everyone has a smartphone. In fact, in m …
HubSpot Vs Hootsuite For Business Social Media Management: Which Is Best & Why?
Here's a mind-boggling fact to begin your day: did you know that the number of social media users is expected to rise to 2.95 billion by 2020? Just to …
3 Simple But Effective Tips on How to Increase Your Online Local Presence
If you’re a local business you will understand how important it is to cover every local aspect possible. Even gaining tiny grounds in new areas can op …
Can LinkedIn Be Used As A Sales Tool?
LinkedIn is the world’s pre-eminent business social media network, but how effective is it as a sales tool? The recruitment consultant using LinkedIn …
How Facebook Messenger Works: Is There A Way To Use It For Business Development?
Together with Snapchat and Whatsapp, Facebook Messenger (FBM) is the most widely used social messaging app in the world. In April 2017, Facebook Messe …
The 4 Most Popular Digital Marketing Ideas For Real Estate Agents
Digital marketing is a dream come true for estate agents, opening up new markets and opportunities like never before. Whole books have been written ab …
Why Social Media Is Bad For Your Business!
We spill a lot of digital ink on this blog singing the praises of social media as a marketing tool. In this article we want to digress and explain the …
A Quick & Easy Guide To Google AdWords Keyword Match Types
Google AdWords is a vast advertising platform and as a business owner, it can sometimes be tricky trying to find the time to learn more about the plat …
Shoestring Email Marketing Ideas for Small Businesses
In a vast, diverse but interconnected digital marketplace, email marketing is the most effective way for a small business to secure more customers. It …
What Is Google Analytics Bounce Rate & How To Reduce It
Your Bounce Rate is a good indication of how successful or unsuccessful your webpages are at capturing a visitor’s interest. By analysing the bounce r …
The Worst Advice We've Heard About Social Media Marketing
In 2017, thousands of British businesses use social media as a cheap and effective lead generation tool. Indeed, for some businesses social media has …
Fail-Proof Content Marketing Ideas For Retail Stores
It is easy to make a lot of big mistakes when creating content for a retail business. People seem to have an inbuilt spam detector, which is especiall …