Mobile Apocalypse - Google's Mobile Algorithm Set for April Release Date: Are You Ready?
Imagine getting a lot of traffic from a keyword in the mobile search results on Google and then this traffic is suddenly obliterated, vanishing into t …
JDR Group Goes Pink To Support Breast Cancer Campaign
On Friday 24th October, the UK turned pink with hundreds of thousands of people brought together by their passion for pink and one united goal – to be …
How to Use YouTube for B2B Marketing
More and more B2B marketers are finding success with content marketing by utilising YouTube. In fact, a recent study shows that 76% of B2B marketers i …
Should I Design My Own Website?
I meet new business people and look at their websites nearly every day. I see business owners who have spent £50,000 on their site, I meet business ow …
Landing Page A/B Split Testing - What to Test and How to Do It
A/B split testing is inarguably the best way to determine the most effective layout, content, and features of your landing pages. Thorough and regular …
Low Risk Link Building Strategies for SEO in 2015
In very short order, we have seen a virtual explosion of effective techniques being utilised in content marketing. We’ve also been witness to countles …
Why Pay for Your Own Company Name? Five Benefits of Bidding on Branded Terms in Google AdWords
If your website and landing pages are already ranking well in searches, why invest additional money into brand term bidding in Google AdWords? The que …
How To Use Facebook Ads In Conjunction With Tools In Order To Optimise Your Inbound Marketing
The more ads I see that interest me, the more likely I am to click on them. The more I click on them, the more likely I'll be to actually purchase som …
Is your marketing generating enough quality leads for the sales team to convert?
As part of a marketing team/department of a business your role is to get the business noticed by prospects and current customers, to improve business …
Are You Making These Five LinkedIn Business Marketing Mistakes?
The number one social media site for professionals is LinkedIn. It’s where people go to make connections, build networks, find jobs, and look for empl …
How Do You Know You Need To Redesign Your Business Website? Four Areas To Consider When Making Your Decision
A recent study conducted by a leading university in America states, “75% of people judge the credibility of a company based on the design of its websi …
How To Understand Your Customer More In Order To Increase Website Conversions
When have you looked at a newspaper ad, related with it and forgotten about it the next day? If you're anything like me, I'm assuming every time. Howe …
Why Defining Your Buyer Persona is Fundamental to Your Inbound Marketing Campaign
Every business that sells products and services online is looking for an edge over the competition. It makes sense, too, because in 2013, online spend …
6 Takeaways From Our Latest ‘Why Your Website Designer Isn’t Doing You Any Favours’ Event in Nottingham
This Tuesday saw us host our third ‘Why Your Website Designer Is Not Doing You Any Favours’ event. It was hosted by David Roberts and myself, Will Wil …