Mobile Apocalypse - Google's Mobile Algorithm Set for April Release Date: Are You Ready?
by Will Williamson on 31-Mar-2015 16:15:00
Imagine getting a lot of traffic from a keyword in the mobile search results on Google and then this traffic is suddenly obliterated, vanishing into thin air, destroying your enquiries and sales along with it... Your mobile rankings get wiped out completely off the face of the earth, just like the dinosaurs did millions and millions of years ago! This could potentially cause devastation to your business, affecting your bottom line. Is this something you want to happen? Is it something you were even anticipating?
We recently posted an article on our blog last month titled, “ Are Google Getting Ready To Launch A New Mobile Based Algorithm – What Do You Need To Do? " This article anticipated the release of a new mobile based Google Algorithm after the search engine had started sending out notifications to webmasters about mobile usability issues on their websites. Since then, a worldwide release date has now been confirmed for this algorithm.
21st April is the official date the mobile algorithm rolls out. “The Mobile Apocalypse” is fast approaching. Make sure you adapt the essential elements of your site to ensure you survive this “Doomsday” and withstand the potential decimation of your mobile rankings!
More about the algorithm
From what we know, the new algorithm will only affect mobile search results. This may not seem like much, but if your site gets a lot of traffic from mobile devices then that could well end up being non existent after this date. For many businesses out there today, mobile compliance is not optional, it is compulsory. At SMX West this month, it was reported that mobile searches currently makes up about 30% of total traffic on the internet, regardless of the niche you are in. Even if making your website mobile friendly won't have a big affect in the short term, it certainly will in the long term and is a worthwhile and much needed investment.
In addition to this, Google themselves have even stated at SMX Munich that this upcoming mobile algorithm will have a greater impact on search results than the previous Panda and Penguin updates have.
Continue reading the article below to find out what you need to do in order to survive “The Mobile Apocalypse” and come out stronger than ever before
Is your site in danger?
The first thing you need to do is actually find out whether your site is in danger of being penalised or not. There are a number of ways that you can find this out.
-
Any Webmaster Notifications
If Google has sent you a notification in Webmaster Tools or an email asking you to fix mobile usability issues on your site then this is a sure sign you are in danger if you don't get it resolved.
-
Use Google's Mobile Friendly Checker Tool
If you don't have any Webmaster Tools notifications or emails from Google, your site still might be vulnerable. To double check this, go to https://www.google.co.uk/webmasters/tools/mobile-friendly, enter your website URL and hit analyze. If your site isn't mobile friendly this tool will tell you and it will point out some issues that need fixing. Please see the example image below...
-
Check the site yourself on a mobile device
The third and final thing to have a look at to ensure your site is safe from being affected by “The Mobile Apocalypse” is to just have a look around the site on a mobile device and tablet for yourself. All you need to do is have a browse around the site making sure that everything is user friendly. If you need to do a lot of scrolling or zooming to read content etc. then it isn't.
If your site is vulnerable then you need to adapt to survive the apocalypse
If you have noticed from the above steps that your website is not mobile friendly then you need to get it fixed so you don't receive an algorithmic penalty from and lose your mobile rankings. To do this, give your website hosting provider a call and ask them to either create you a mobile site or make your current site mobile responsive or adaptive. Find out what's better for your business by reading this article at – Mobile Websites - Responsive Vs Adaptive
As long as you follow the steps above and ensure your website is mobile friendly then you will still be standing strong in the mobile search results after this algorithmic apocalypse on April 21st.
- Inbound Marketing (SEO, PPC, Social Media, Video) (804)
- Strategy (348)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (156)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (107)
- Google Adwords (97)
- Content Marketing (90)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (12)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

Google Set To Ramp Up Their Mobile Algorithm This May - The Time To Get Mobile Is Now!
One of the latest, major updates to the Google Algorithm came last April and was dubbed by many as “Mobilegeddon”. It focused on making sure websites …

The Importance Of Mobile Websites After Google Mobilegeddon
If your B2B business doesn't have a mobile website by now, you could be missing out. After the so-called ‘Google Mobilegeddon’ in April 2015, the impo …

Bing Follows in Google's Mobile Friendly Ranking Algorithm Trail
In April this year Google released its biggest ever Mobile Algorithm which shook not only the SEO world, but also the entire online universe! Business …