4 Google AdWords Hacks To Boost Your SME’s Profits
Many SMEs are terrified of Google Ads (formerly Google AdWords), even if they are confident in other areas of digital marketing. The pay per click (PP …
Think Marketing Automation Is Just For Large Companies and Agencies? Think Again.
The goal of any type of automation is to increase throughput and efficiency in high volume processes. So, for instance, an automated manufacturing pro …
9 Tips For Generating High-Quality Leads
You need leads to generate sales but not all leads convert into customers. Some leads have a better prospect of becoming paying customers than others. …
5 Ways Your Website Design Affects Your Bottom Line
A well-designed website is essential for generating leads and building your revenues online, and unfortunately, the opposite is also true: a poorly de …
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How To Choose A CRM - The Ultimate Business Owners Guide
A Customer Relationship Management (CRM) system is a powerful business management platform in which all interactions with customers and prospects are …
9 Reasons Why Most Website Visitors Leave Without Buying
Increasing traffic to your website is the first vital step in making more sales online, but the disappointing truth is that most website visitors leav …
Manufacturers: Why Communicating With Your Existing Customer Base Should Be A Key Part Of Your Marketing Strategy
When manufacturing companies want to increase their profits, their first instinct is often to reach out to businesses they've never spoken to before. …
Manufacturers: How Regularly Should Review Your Marketing Strategy?
People are creatures of habit and business decision-makers are no exception. Once a strategy or way of working is in place, people tend to stick with …
8 Email Marketing Challenges And How To Avoid Them
With email marketing granting some of the best returns to be found from any marketing method, this invaluable tool cannot be ignored by your business. …
Why Your Manufacturing Business Needs Professional Marketing Expertise
Would you allow someone without any experience to service your company's vehicles, fix the electrics in your office, or produce your corporate account …
3 Reasons Why Manufacturers Need A Marketing Budget To Ensure Success
The Chartered Institute of Marketing (CIM) recommends that companies spend between 5% to 10% of their gross revenues on marketing. However, many manuf …
5 Reasons Why Email Marketing is Still So Cost Effective
It is counterintuitive to describe something just shy of turning 21 as ‘old’, but that is how many people describe email marketing. It is ineffective, …
4 Reasons Inbound Marketing Is Your Best Sales Tool
Both conventional sales wisdom and lived experience suggest that if you want something from someone you have to ask. “Customers aren’t just going to c …
What's wrong with your CRM? 4 reasons why your CRM isn't working for your business
A good Customer Relationship Management (CRM) software platform is one of the best investments you can make for your business, allowing you to take a …
The 6 Benefits of Customer Testimonials & How To Ask For Them
It is hard to overestimate the value of word-of-mouth recommendations for businesses. People trust recommendations by their friends and associates muc …