Your Guide to Customer Acquisition Costs & Customer Lifetime Value
Would you like to see the return on your marketing investment? Or evaluate how good your sales team are at upselling existing customers? Or even under …
Why You Should Start Using Facebook Messenger Bots
Creating the right marketing strategy for your business can be difficult, especially if you have had little experience in this area before. While ther …
Using Case Studies To Help You Win More Proposals
Whenever customers are looking to purchase a new product or service, they can often be skeptical about the feature and benefits of this, along with th …
What Is IGTV? Why Should You Be Using It?
IGTV is a brand new standalone app that Instagram has launched. It allows users to make vertical videos, in long-form. It differs from Instagram's cur …
The Science Behind Creating High-Converting Email Marketing Landing Pages
By the time an email lands in a potential customer's inbox, you've done a lot of work. Getting them to sign up or register interest, cultivating and c …
The Art Of Storytelling To Drive Sales For Your Business
Humans have an incredibly powerful connection to stories. It seems that, evolutionarily, they're a key part of how our brains developed. To this day, …
Repurposing Old Content For Different Marketing Channels
In an increasingly connected, digital world, generating content is one of the most effective ways of reaching and converting potential clients into lo …
Reasons Why A Business Needs Online Reviews To Thrive
Online reviews are an incredibly powerful tool, for good or ill. Positive reviews online will inevitably mean more people showing an interest in your …
6 Link Building Strategies To Boost Off-Page SEO
Links form a crucial part of off-page SEO. It's almost impossible for search engines to determine the value of a web page without links, regardless of …
How To Uncover Your Business' Pain Points To Help You Overcome Them
A business pain point is not a mild headache, which you can get through the day with. It is an excruciating one, which needs to be dealt with immediat …
Keeping Data Secure - Why Your Website Needs SSL
The internet is a wonderful thing. It is now easier than ever to find answers to questions, connect with others and purchase goods online. Most of us …
How Your Website Speed Impacts Your Conversion Rate
First off, what do we mean by ‘website speeds’ and ‘conversion rates’? Put simply, website speeds are the length of time it takes for a page to load o …
How To Correctly Use Emojis In Business
Emojis have almost become a second language. Everyone knows what they mean and how to use them, and as such, they can be great marketing tools for you …
Google's Latest Search Updates
It's Google's 20th anniversary, and to celebrate they have released a whole new array of search updates. 1. Activity Cards If you've searched for and …
Four Reasons Why You Should Encourage Word Of Mouth Advertising
While we may live in a ‘digital age’, word of mouth is still one of the most effective ways of getting your business known and building your brand. Th …
Facebook vs Google
Two of the biggest tech companies in the world today - Facebook and Google - both bost incredibly powerful advertising tools and services. Both offer …
Email Marketing Optimisation Hacks
While it may seem like a bit of an old method, email marketing is still one of the best ways to entice customers into visiting your site and making a …
Creating A Content Plan: The Simple Way To Focus Your Team's Efforts & Perspective
The concept of content marketing isn't rocket science. Fundamentally, it's all about providing something of genuine value to your target audience in t …
4 Proven Ways To Increase E-commerce Conversions
With Amazon sitting pretty in the trillion dollar business list, it’s no secret that e-commerce is taking over the retail market. Many businesses are …
Constructing A Successful SEO Strategy
Today, the internet is a significant platform for businesses, as information is available at the click of the button. Studies have shown that online s …
Advanced Google Analytics Tools: How To Test Website Performance
Google is constantly updating and evolving various tools to help people and businesses test website performance. The latest round of updates is no exc …
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10 Steps To Boost Customer Retention
The only thing better than acquiring a new customer is to retain an existing one. Keeping your customers coming back will always result in a greater R …
3 Essential Elements When Designing A Professional Services Website
Designing a website specifically geared for professional services can be difficult, especially if you haven't had much experience in this area before. …
3 Ways To Improve Your Sales Productivity
Being an effective salesperson means you have to strike a delicate balance between cultivating an excellent relationship with your existing clients, a …