How To Correctly Use Emojis In Business


Emojis have almost become a second language. Everyone knows what they mean and how to use them, and as such, they can be great marketing tools for your business. However, given their informal nature and potentially subjective interpretation, there is a time and a place for using emojis in the business world. As such, our experts at JDR Group have created a brief guide on the dos and don’ts of using emojis within the business world.


1. Understand Your Audience

Will your audience appreciate the use of emojis in your promotional material? If you are targeting a younger demographic, then the answer is yes, but if you are using them in promotional material for a funeral home, for example, then you might be making a mistake.

2. Context Is Vital

Emojis are used to add meaning to a word or sentence, so try and use them at the end of a point, rather than incorporating them into the middle of a paragraph or by themselves.

3. Keep With The Tone

Any written communication is inherently toneless, but emojis can help to rectify that. Ensure that the emoji you use is in keeping with the tone of the overall piece.

4. Use Words

Emojis cannot and should not be used as a replacement for actual content. Make sure that you meaning is communicated clearly, and that emojis are used to provide support, rather than trying to convey your message solely through them.


1. Use Too Many

Using emojis too frequently within your work will ruin any added value that they bring, and will make your audience tired of them. Instead, use them sparingly and where it is obvious that they will help your message become clearer.

2. Misinterpret The Meaning

While some emojis have an obvious meaning, due to the plethora of images out there, it is possible that some have taken on other meanings than what you are trying to convey. As such, it is vital that you research what the emoji you are using actually means.

3. Be Too Serious

While there are many sad and disappointed emojis, it is best to avoid any emojis within a serious situation. Instead, reserve them for happier occasions and light-hearted situations.

4. Follow The Crowd

Even if all of your competitors are using emojis, it doesn’t necessarily mean that you have to as well. Only use them if you feel comfortable doing so, and if it matches your organisation. Otherwise, it will quickly become obvious that the emojis don’t quite fit in with your content, lowering its value.

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