
6 Things I love About Boohoo's Online Marketing
boohoo.com are an online fashion retailer, they rely solely on their online stores. Because of this their marketing, especially their online marketing …

How To Get Your SME Growing On LinkedIn
Establishing a credible presence on LinkedIn is a crucial first step to driving traffic to your website, building connections with valuable buyer pers …

Driving Traffic Using LinkedIn - This Is How To Do It!
LinkedIn is a powerful networking platform but to make sales is normally necessary to direct traffic from LinkedIn to your website, where you can nurt …

5 Ways Your B2B Business Can Beat The Frustration Of Competitor Price Wars
It may feel that sometimes the only way to compete with larger businesses in your sector is to offer lower prices, but this kind of ‘race to the botto …

Make A Great First Impression! What Does A Good LinkedIn Connection Request Look Like?
Success on LinkedIn hinges largely on the number and quality of your connections, so a lot rests on how you approach prospects when making a LinkedIn …

Multiple Companies - Do You Need A Website For Each Brand In Your Group?
When your organisation owns more than one company, the question of how closely associated these firms should be can raise complex issues. If you're in …

How Niche Business Owners Can Benefit From Digital Marketing
Digital marketing can dramatically raise the online profile of a business, putting its products and services in front of new audiences and increasing …

How Often Should Manufacturers Review Their Marketing Strategy?
The first step to making sure that you meet your sales targets is to put an effective marketing strategy in place.

Why Does Social Media Marketing For Manufacturers Matter?
In little over a decade, social media has become an integral part of everyday life for businesses. These platforms are no longer seen as a source of e …

How To Engage With Prospects And Close Sales Using LinkedIn!
LinkedIn is a salesperson’s dream – a ready-made business network of thousands of high-level decision makers and business owners ready to make informe …

What Is Market Sensing And How Can It Help You With Your Business?
The World We Live In: We live in a ubiquitous culture where brands are constantly trying to engage with us through a variety of different mediums. Fro …

How To Make Your LinkedIn Profile Stand Out Among The Rest!
In December 2021, LinkedIn had 33 million registered accounts in the UK[1] , 22% of which were in the key 34 to 54-year-old age bracket in which are f …

Unlock The Power Of Google Reviews And Get More Leads For Your Website
Google Reviews are often the first point of contact a prospect has with your business and can give you a big credibility boost without having to spend …

11 Video Selling Examples - How One-To-One Video Can Be Used Throughout The Sales Process
At JDR, we have been using one-to-one video for several years - and in the increasingly virtual post-COVID world, we have been using it more and more. …

Does HubSpot CMS help with SEO?
A Content Management System (CMS) lets users build and update a website, blog, and landing pages without having to deal with code. CMS applications ha …

Piwik Vs Google Analytics: A Quick Comparison
Both Piwik and Google Analytics provide metrics which form the heart of any marketing strategy. The core difference between these two platforms is tha …
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The Importance Of Targeting The Right Audience (And How To Do It)
Marketing is only effective if you target the right audience. If you market to the wrong people, your content will fall on deaf ears – for no other re …