Does HubSpot CMS help with SEO?

A Content Management System (CMS) lets users build and update a website, blog, and landing pages without having to deal with code. CMS applications have revolutionised business websites by enabling people to create complex and beautiful lead generation websites without specialist knowledge. Businesses can now choose from several excellent CMS platforms, including WordPress, Magento, Drupal, Salesforce/Pardot, HubSpot and others.

Why is HubSpot the best choice for business websites?

All CMS platforms allow you to create, edit, and maintain digital content, and we’ve worked with them all building websites for customers since 2006. However, in our experience HubSpot CMS is the best platform for native search engine optimisation (SEO) support and integrates seamlessly with HubSpot CRM and Marketing Hub for businesses that want to take full advantage of HubSpot’s marketing automation tools. Unlike WordPress, which needs separate SEO plug-ins, with HubSpot all the SEO tools you need are at your fingertips from day one, built into the very design of your web content.

How HubSpot CMS supports SEO

There are two aspects to SEO:

• On-page SEO, which includes all the visible front office elements that boost your search ranking, such as keyword saturation, links, optimised images, meta descriptions etc
• Technical SEO, which includes all the back office elements of a website, including XML site maps, site navigation and structure, mobile responsiveness, load time etc

HubSpot CMS includes a range of tools to support both, including:

1) Blog Editor

HubSpot CMS has powerful blogging tools that let you write, edit, and publish/schedule blogs from within the platform. It also has an easy-to-use on-screen optimisation tool that crosschecks each blog against SEO best practices – with customisable page elements such as alt text for images, keyword inclusion, and links – and ensuring you have the optimum word count for titles, subheadings, and content.

2) Mobile-Responsive Themes

HubSpot CMS provides a range of mobile responsive website themes that can each be customised to fit your branding and site layout through a drag-and-drop editor tool. A responsive theme recognises the screen size that each visitor is using and adapts the font, images, and content to look good on any device. This makes your website accessible to mobile users and increases conversions, but is also recognised as a plus point by search engine bots, which tend to rank responsive pages more highly.

3) Intuitive Navigation Menus

Having a clear website structure and navigation menu is essential for helping human visitors find their way around your site, and the same is true for search engine bots. HubSpot’s navigation menu design tools streamline your site’s navigation architecture, leading to higher results for all pages in each navigation category.

4) Internal Linking Tool

Cross links between pages on your website and blog create connections between specific topics and keywords and boost the search rankings of each page. It’s not always clear where to insert these links and doing so can be time-consuming, so HubSpot CMS provides a handy internal linking tool that automates the process by suggesting relevant pages to link to and optimal placement for each link.

5) URL Manager

Short and neat URLs are as important for SEO as they are for readers. HubSpot CMS lets you customise each page and blog post URL to keep them relevant and memorable.

6) Sitemap Tool

An XML sitemap is a blueprint of your website that shows search engine bots where pages are and how they relate to each other – and is an essential factor when determining search engine position. HubSpot CMS has an inbuilt sitemap building tool that automatically creates and updates your XML site map whenever you build a new page.

7) Secure Webpages

Each page created in HubSpot CMS has an SSL certificate for visitor peace of mind and secure browsing. This means you don’t have to purchase an SSL certificate separately from third party, saving you time and money. Secure pages also rank higher on Google because of their security factor when dealing with sensitive information.

8) Onboard Analytics

A big part of search engine optimisation is monitoring and analysing data related to website traffic, inbound links, bounce rate, search ranking and more. HubSpot CMS has an intuitive dashboard that displays a range of customisable metrics in real time and makes it easy to run visual reports for user-defined time periods. This lets you adjust your SEO strategy to improve your results and boost your ROI from marketing.

Find out more

As a HubSpot Certified Diamond Partner Agency, JDR have the experience and expertise to help you raise your online profile and make more money from your website. To find out more about the benefits of HubSpot CMS, please call 01332 982197 today.

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