Why Do Different Website Analytics Programmes Show Different Stats?
Why Do Different Website Analytics Programmes Show Different Stats

Why Do Different Website Analytics Programmes Show Different Stats?

Data harvested from analytics platforms is only useful if it is accurate, so it’s disconcerting when apparent discrepancies appear between different p …

31-Jul-2019 10:00:00 3 min read
Get Off The Love Island Sofa And Get Onto The Marketing Automation Sofa!
Get Off The Love Island Sofa And Get Onto The Marketing Automation Sofa!

Get Off The Love Island Sofa And Get Onto The Marketing Automation Sofa!

Another year, and another series of Love Island draws to a close. It’ll be back next year but it’s been a controversial one this time, and it seems to …

30-Jul-2019 17:09:17 2 min read
Do Instagram Likes Really Matter?
Kerry Holding A Sign - Do Instagram Likes Really Matter?

Do Instagram Likes Really Matter?

I have said it before and I will say it again when it comes to social media: even though it may not seem like it sometimes, it’s quality - not quantit …

30-Jul-2019 16:10:43 3 min read
HubSpot Vs Zoho - Which Is The Better CRM & Sales Software?
HubSpot Vs Zoho - Which Is The Better CRM And Sales Software

HubSpot Vs Zoho - Which Is The Better CRM & Sales Software?

Zoho and HubSpot are both automation platforms offering CRM and sales features. There are plenty of areas in which the two applications overlap, and f …

26-Jul-2019 11:00:00 2 min read
How To Effectively Use Content Marketing For Lead Generation
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How To Effectively Use Content Marketing For Lead Generation

You may have heard sentiments like these spoken about content marketing: ‘Effective lead generation depends on high-quality content.’ ‘Content is king …

25-Jul-2019 10:10:00 4 min read
How To Add Contacts With HubSpot
How To Add Contacts With HubSpot

How To Add Contacts With HubSpot

A brand new HubSpot account has no contacts, and one of the first things to do is add your existing contacts into the CRM database. So how do you go a …

25-Jul-2019 10:00:00 3 min read
Will Hiring A Marketing Agency Guarantee You Better Results Than Employing Someone In-House?
Can A Marketing Agency Guarantee Me Better Results-1

Will Hiring A Marketing Agency Guarantee You Better Results Than Employing Someone In-House?

When it comes to marketing agencies, no two are identical. It can be difficult to know if your investment is worthwhile, and whether the agency can de …

24-Jul-2019 11:51:08 3 min read
Marketing Agency Vs Marketing Apprentice - Who Should You Hire?
Marketing Agency Vs Marketing Apprentice - Who Should You Hire

Marketing Agency Vs Marketing Apprentice - Who Should You Hire?

When deciding how to approach your marketing strategy, you’ll most likely be faced with two options: hire a marketing apprentice, or work with an agen …

19-Jul-2019 10:30:00 4 min read
Could Using Marketing Automation Tools Help You Retain More Customers?
Could Using Marketing Automation Tools Help You Retain More Customers

Could Using Marketing Automation Tools Help You Retain More Customers?

Most business owners are aware that it costs less to keep an existing customer on board than it does to attract a new one. However, planning and execu …

17-Jul-2019 09:44:53 4 min read
Is It A Smart Move To Outsource Your Marketing Activities?
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Is It A Smart Move To Outsource Your Marketing Activities?

The dilemma of whether or not to outsource the creation and delivery of their marketing plans is one that many business owners face. It can be temptin …

15-Jul-2019 14:09:28 2 min read
4 Steps You Should Take When A Customer Asks You To Lower Your Price
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4 Steps You Should Take When A Customer Asks You To Lower Your Price

Every transaction between a seller and a buyer is a relationship and, like all successful relationships, this needs to be approached in a specific way …

11-Jul-2019 13:30:00 2 min read
Location, Location, Location – Attracting People To Your Website From Specific Geographic Locations
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Location, Location, Location – Attracting People To Your Website From Specific Geographic Locations

It doesn't matter how much traffic your company's website is receiving if those visits aren't likely to generate leads and sales. Therefore, if most o …

09-Jul-2019 17:20:10 3 min read
8 Features That Make HubSpot Easy to Use
8 Features That Make HubSpot Easy to Use

8 Features That Make HubSpot Easy to Use

Using new platforms and tools can be a nerve-wracking process, particularly if you're not particularly tech-savvy. However, if you're considering usin …

05-Jul-2019 16:20:41 3 min read