
Why Do Different Website Analytics Programmes Show Different Stats?
Data harvested from analytics platforms is only useful if it is accurate, so it’s disconcerting when apparent discrepancies appear between different p …

Get Off The Love Island Sofa And Get Onto The Marketing Automation Sofa!
Another year, and another series of Love Island draws to a close. It’ll be back next year but it’s been a controversial one this time, and it seems to …

Do Instagram Likes Really Matter?
I have said it before and I will say it again when it comes to social media: even though it may not seem like it sometimes, it’s quality - not quantit …

HubSpot Vs Zoho - Which Is The Better CRM & Sales Software?
Zoho and HubSpot are both automation platforms offering CRM and sales features. There are plenty of areas in which the two applications overlap, and f …

How To Effectively Use Content Marketing For Lead Generation
You may have heard sentiments like these spoken about content marketing: ‘Effective lead generation depends on high-quality content.’ ‘Content is king …

How To Add Contacts With HubSpot
A brand new HubSpot account has no contacts, and one of the first things to do is add your existing contacts into the CRM database. So how do you go a …

Will Hiring A Marketing Agency Guarantee You Better Results Than Employing Someone In-House?
When it comes to marketing agencies, no two are identical. It can be difficult to know if your investment is worthwhile, and whether the agency can de …

Marketing Agency Vs Marketing Apprentice - Who Should You Hire?
When deciding how to approach your marketing strategy, you’ll most likely be faced with two options: hire a marketing apprentice, or work with an agen …

Could Using Marketing Automation Tools Help You Retain More Customers?
Most business owners are aware that it costs less to keep an existing customer on board than it does to attract a new one. However, planning and execu …

Is It A Smart Move To Outsource Your Marketing Activities?
The dilemma of whether or not to outsource the creation and delivery of their marketing plans is one that many business owners face. It can be temptin …

4 Steps You Should Take When A Customer Asks You To Lower Your Price
Every transaction between a seller and a buyer is a relationship and, like all successful relationships, this needs to be approached in a specific way …

Location, Location, Location – Attracting People To Your Website From Specific Geographic Locations
It doesn't matter how much traffic your company's website is receiving if those visits aren't likely to generate leads and sales. Therefore, if most o …

8 Features That Make HubSpot Easy to Use
Using new platforms and tools can be a nerve-wracking process, particularly if you're not particularly tech-savvy. However, if you're considering usin …