Will Hiring A Marketing Agency Guarantee You Better Results Than Employing Someone In-House?
by Andrew Gibbins on 24-Jul-2019 11:51:08
When it comes to marketing agencies, no two are identical. It can be difficult to know if your investment is worthwhile, and whether the agency can deliver what it is offering. The key question is whether a marketing agency can guarantee better results than handling your marketing strategy in-house?

The Candid Answer Has To Be No…
No agency can honestly guarantee you a certain result because there are many factors outside the agency’s control. These include the market demand for your product or service, the strengths and weaknesses of your business model, your ability/capacity to deliver your products/services, new competitors entering the market, new technologies, regulatory changes and so on.
Should You Work With An Agency?
With so many variables at play is it worth working with an agency at all? We believe so, yes. Just because an agency doesn’t make unrealistic promises doesn’t mean they can’t be relied on to deliver good results. After all, if you employed an in-house marketing team you wouldn’t expect them to guarantee results. You would just expect them to do a good job.
How To Judge If An Agency Offers Real Value
When working with an agency you don’t want a list of meaningless pledges; you want reasons to be confident in their ability to achieve results. This comes from the agency’s track record and their approach to marketing, as well as their transparency when discussing achievable benchmarks with you.
So, why can you be confident working with JDR?
- Experience: With 15 years’ experience working with SMEs we’ve seen what works and what doesn’t!
- Qualifications & Certifications: We have a range of professional accreditations that demonstrate our expertise in leading marketing technologies – including HubSpot, InfusionSoft, SharpSpring and Google.
- Established method: We follow a six-step marketing process that focuses upon building a strong foundation. This is a tried and tested process, designed to offer clarity, motivation, and clear planning.
- Reliable delivery: Actual results vary from business to business, but our experience over hundreds of marketing campaigns gives clients confidence in our ability to deliver measurable, tangible results. Averages after 12 months working with us include a 191% increase in web traffic, 654% increase in new leads, and 159% increase in website conversion rates.
- Proven results: We’re happy to share case studies of how we’ve helped a diverse range of businesses in many different sectors. Have a look at some of our recent campaigns here.
What’s The Formula?
Let’s look at this in a bit more detail. Each campaign begins with a thorough marketing audit. This positions your company within your market and identifies the areas where improvement can be usefully focused. This involves examining the output and performance of rival companies and using that information to shape a bespoke marketing strategy.
For the best results, a marketing strategy should focus on nurturing inbound leads. This means optimising your website for increased traffic, lead generation and conversion, and ensuring that the response process makes a seamless transition from marketing to sales.
One of the most successful marketing software providers – HubSpot – describes marketing as being like nurturing a seedling into full bloom. Their multi-award-winning methodology involves making sure that all conditions are optimised for perfect growth.
Starting conditions and precise goals vary – as our case studies demonstrate, but a tool kit of powerful software applications and established methodologies can accelerate the process.
What Should I Expect?
Ultimately there are no cast iron guarantees in business, just probabilities, but when you work with us, expect some profound changes. Very quickly you’ll get a clearer picture of who is interested in your service and what they want from you. You will learn which of your landing pages are the most popular and why. You will be able to examine detailed analytics about which marketing tactics are the most successful, and how to improve on them.
Marketing strategies deliver incremental but measurable results. Some businesses see rapid changes, while others experience a more gradual transformation. Either way, by harnessing the potential of this client-driven inbound marketing approach, your organisation will flourish.
Find Out More
Over 15 years we have built a reputation for developing personalised solutions that deliver better value and more reliable results than solely depending on in-house marketers. If you would like to start your marketing transformation, contact us for a free audit to get the ball rolling.
Image source: Pixabay
- Inbound Marketing (SEO, PPC, Social Media, Video) (804)
- Strategy (348)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (156)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (107)
- Google Adwords (97)
- Content Marketing (90)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (12)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

Can A Marketing Agency Guarantee Me Better Results?
While it can be tempting to answer in the affirmative, the picture from old western movies of the snake oil salesman comes to mind. He would offer a c …

3 Things to Avoid When Working With a Marketing Agency
Marketing and business success go hand-in-hand, so it is vital to have a good agency in your corner. Marketing agencies all promise similar results — …

Does Internet Marketing Through An Agency Really Work?
You're probably expecting the straight answer "Yes" here – but it can be hard to believe this if you've had bad experiences with an agency in the past …