What Your Business Branding Colours Tell A Website Visitor: A Colour Guide For Visitor Conversion
The brand colours you use on your business website are a key element to consider when designing a new site, as different colours convey a variety of m …
Why Business Owners Need To Stop Confusing Marketing And Sales - The Digital Prosperity Podcast - Season 5, Episode 13
The marketing and sales departments are crucial elements of any business, but it’s just as important to know that the two shouldn’t be confused as the …
The Power of Brand Differentiation: How to Stand Out and Succeed in a Competitive Marketplace
Competition is an unavoidable aspect of any marketplace for UK SMEs.
Turn Customers Into Advocates For Your Small Business: A Simple Guide For Business Owners
The Holy Grail of marketing isn’t just to drive traffic to your website, or even to make first-time sales (although these are essential starting point …
A Warning For Business Owners In 2023 - The Digital Prosperity Podcast - Season 5, Episode 12
2022 was a challenging year for the UK and the broader economy, with the rising inflation, recession, and the ongoing war in Ukraine leaving a lasting …
31 Ways To Increase Your Ecommerce Website Conversion Rates
As an online retailer, driving traffic to your website is only half the battle to growing your conversion; the other half is getting those visitors to …
Meeting Your Customers Where They Are: The Value Of Understanding Your Customer's Buying Journey
Meeting your customers where they are is essential for any business to succeed in sales – it’s not simply enough to provide a product or service as bu …
SEO Essentials: A Guide For Small Business Owners To Improve Their Online Visibility And Ranking
Search Engine Optimisation (SEO) is the key to online visibility and sales. SEO helps Google crawl your website to determine how relevant your content …
Strategies For Using Influencer Marketing To Increase Your Marketing ROI
Influencer marketing has become a popular marketing tactic in recent years, with more and more brands leveraging social media influencers to increase …
Why SEO Is Important Pt 2: An Accessibility Perspective
SEO plays an important part in digital marketing for several reasons, and in a previous article we explained why Google puts such a high premium on fa …
9 Ways To Increase Your Average Sale Value
A key variable in the Ecommerce revenue formula is to increase your average basket value by encouraging customers to buy more products, or higher valu …
8 Ways To Increase The Number Of Transactions Per Customer
One way to boost your Ecommerce revenue is to increase the number of lifetime transactions per customer. If you can get each customer to buy more than …
Why SEO Is Important: Google's Perspective
Search engine optimisation, or SEO, is one of the pillars of digital marketing and is important for any business serious about getting their content n …