The AI Marketing Agency That Gets You Found in AI Search
AEO, GEO & AIO Services to Grow Your Leads & Sales
Since 2007, JDR Group has helped businesses grow through every major shift in search and digital marketing. Now, as AI tools like ChatGPT, Perplexity, Google AI Overviews, and Gemini change how buyers find suppliers, we help you show up where it matters.
Get More Traffic, More Enquiries & More Sales From Your Website With AI Optimisation
When looking for an AI marketing agency, you want a partner you can rely on to get real results for your business. We offer a complete range of AI optimisation services, either as a standalone programme or as part of a broader digital marketing strategy, including:
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AI answer optimisation (AEO)
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Generative engine optimisation (GEO)
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AI integration and implementation (AIO)
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Content strategy for AI discovery
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Technical and structural website improvements
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Tracking and measurement of AI-driven visibility
Originally founded as a business coaching company, we understand how to turn AI optimisation and digital marketing into tangible business growth. You will get an entire marketing team, proven systems to convert enquiries into sales, and the technology to measure and track your progress at every stage.
To find out more, make an enquiry or book an online meeting with one of our AI marketing experts today.
Our AI Optimisation Services
Know exactly what you are looking for? Choose from our services below. If not, we offer a free initial consultation where we will review your website and marketing and give you clear recommendations. We also have a guide to digital marketing costs and pricing if you want to get a sense of budget first.
Answer Engine Optimisation (AEO)
Get your business recommended by AI tools like ChatGPT, Perplexity, and Google AI Overviews. We structure your content and authority so that AI systems cite you as the answer when your buyers ask the questions that matter to them.
Generative Engine Optimisation (GEO)
Get found by the right businesses through AI-generated search results. We optimise your content, credibility, and online presence so that generative AI tools surface your business to your ideal customers at the right moment.
AI Integration & Automation (AIO)
Put AI to work inside your marketing and sales process. From content production to lead follow-up, we help you build AI-powered workflows that save time, improve consistency, and keep your pipeline moving.
AI Content Strategy
Build the kind of content that AI systems trust and reference. Our team will plan, create, and publish content built around the questions your buyers are already asking, so your business gets found whether they search on Google or ask an AI.
Social Media
Build brand awareness & engagement with our social media management services. We can help you reach, inform & entertain with your social media marketing.
PPC
Pay-Per-Click Advertising including Google Ads - set up & fully managed for your business by a certified Google Partner agency. Drive new leads & sales fast, and get a measurable ROI.
Content Marketing
Build an audience, grow your traffic and get people to love your business with content marketing. Our team will plan, create, publish, optimise and promote regular content for you.
Email Marketing
B2B Email marketing is a direct and cost effective way to keep in touch with existing customers. With purchased mailing lists you can also generate targeted new leads.
AI Marketing Agency In Derby, UK Since 2004
Honest, Clear Advice
We want to build a long-term partnership with you, based on trust. So we make no big claims or wild promises. Instead, we give you clear expectations and the right advice, drawn from years of experience working with businesses like yours.
Professional & Personal Service
When you work with us, you will have an experienced and dedicated campaign manager who plans, oversees, and reports on your entire programme. You get strong communication, regular meetings, and monthly reporting as standard. If you need to reach us, someone will be there to take your call.
Straight Talking
We work hard to make sure you understand what we are doing and why. We explain everything in plain language, without jargon, so you always know what work is being done, what the results are, and what to expect next.
Measurable
We track, measure, and report on your AI optimisation programme on an ongoing basis, including every enquiry and contact generated through your website, so you can see exactly what your investment is producing.
Knowledge & Expertise
We have been in business since 2004 and are a certified Google Partner. Over the years we have run hundreds of campaigns for businesses of all sizes, across many different industries and markets, from local and national to international.
Strategy
Every campaign starts with research and insight to determine the right approach for your business and your goals. This includes a full review of your website, detailed content and competitor analysis, and a clear plan built around where AI tools are already influencing your buyers' decisions.
Beyond AI Optimisation
We have an established and experienced AI marketing team, but AI optimisation is just one tactic, not a strategy. JDR can help you build your entire digital marketing strategy and put multiple channels to work for your business, including website design, paid advertising, social media, email marketing, content marketing, and marketing automation.
Case Studies
JDR Average Results Reviewed Before & After - 3 Year Progress
How This Company Moved To HubSpot For Their Sales, Marketing & Customer Service
HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place...
How This Accountant Grew Their Revenue £1m & Got A 5x Increase In Leads
Over the past few years their practice has grown through a combination of word of mouth, purchased leads, acquisition and digital marketing...
Book A Call
Book an initial 30-minute online chat with Andy to find out:
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How we can help you achieve your goals
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How you can improve your sales and marketing
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And get useful, actionable tips & advice
AI Optimisation Frequently Asked Questions
AI optimisation covers a group of related disciplines, AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation), and AIO (AI Integration and Optimisation), that focus on getting your business found, cited, and recommended by AI-powered tools. These include ChatGPT, Perplexity, Google AI Overviews, Gemini, and others. Where traditional search marketing focused on ranking in Google's blue links, AI optimisation focuses on influencing what AI systems say about your business when your buyers ask them a question.
Your website will not automatically appear in AI-generated answers. Without investment in AI optimisation, your business is likely being left out of the responses that AI tools give to your potential customers, even when those customers are asking questions you could directly answer.
When we audit websites, we regularly find businesses that have strong Google rankings but no presence at all in AI search results. The skills needed to rank in Google and the skills needed to get cited by AI are not the same, and most businesses have not yet addressed the gap.
Our programs range from a few hundred pounds per month to several thousands of pounds – it all depends on the results you want, the complexity of your site, and whether you want to target just your local area, or internationally.
To get an instant quote, read our guide to digital marketing costs and pricing, and use our free campaign budget calculator.
We also have some starter AI Optimisation packages here.
There can be some early progress, but AI optimisation is a long-term investment and is best approached that way. AI systems update their knowledge and behaviour over time, so building authority and presence in this space is an ongoing process rather than a one-off fix.
AI tools draw on a wide range of signals when deciding which businesses to cite or recommend. These include the quality and structure of your content, your credibility and reputation across the web, technical factors on your website, the clarity of your expertise in a given subject, and how consistently your business appears as a trusted source. AI optimisation means working across all of these areas to give your business the best possible chance of appearing in AI-generated answers for the topics and questions that matter to your buyers.
Attract, Win, Keep & Grow Customers
With a complete sales & marketing system
Do You Want More Customers For Your Business?
This free guide gives you a complete digital marketing and sales system that is predictable, measurable and ultimately, profitable.
You will discover how to:
- Attract your ideal customers to your website
- Generate high numbers of qualified leads & enquiries
- Automate your sales and follow up process to convert more leads into new customers
Simply confirm your details and get instant access to your free copy!
Why Choose JDR As Your AI Optimisation Agency?
Work with the UK's leading marketing agency for SME's - and one of the top HubSpot partners in the world
With JDR Group as your AI optimisation agency, you'll get the support of an entire marketing team, following proven systems, and access to the modern technology and tools your business needs to achieve your goals. You'll also get:
A tailored programme for the unique needs of your business
Expertise and experience (read our case studies, and read our reviews to see for yourself)
A team who are as passionate about growing your business as you are
We know that you don't just want an AEO Agency. You want more leads, more sales - and that means a better strategy, website conversion, multiple marketing channels, a proper system to convert leads into sales, automated follow-up systems, and a way of tracking and measuring it all.
As a business coaching company originally, we know how to grow companies - and can help you grow yours.



