25 Special Offer Ideas For Marketing My Business
Offers and incentives can be a great way to help replace the 5% - 10% of your customer base that every small to medium sized business loses each and every year. Whilst the profit margin can sometimes be slightly smaller, offers stimulate repeat purchases from existing customers and attract a new set of loyal customers which in the long run is highly beneficial!
1) Buy One, Get One Free
We all use these offers, mostly used for low cost products rather than services often by large companies such as ASDA and Morrison’s which sell high volume at low cost. It has been shown that the ‘BOGOF’ offer works far better than ‘50% off’.
3) Free Delivery
4) Gift Vouchers
5) 10% Off Discount
6) Loyalty Cards
7) Free Workshops
8) Student Discounts
9) Free ‘X’ If You Buy Before ‘Y’
10) Free Trials/Try Before You Buy
11) Free ‘X’ When You Buy ‘Y’
12) Loyalty Points
13) Random Rewards
14) Cash Back
15) Gift Cards
16) Package Deals
17) Provide A Guarantee
18) Better Payment Terms
19) Free Initial Report Or Consultation
20) Price Match
So there you have it, 20 fantastic special offer ideas that can help you beat your competitors.
21) Abandoned Cart Promotions:
When a shopping cart or basket is left inactive for a period of time it is referred to as an abandoned cart, this normally occurs because the user has either become distracted by something else, changed tabs, or changed their mind. However, having a promotion on an abandoned cart is a great way to get sales from a user who is still deciding to check out or not.
22) A small gift:
Everyone loves a freebie and offering a small free gift like a mug, pen or keychain is a great way to expose brand awareness.
23) Seasonal Promotions:
If you notice sales increase or decrease in certain seasons, having seasonal promotions could be great to build momentum in sales. Having discounts on holidays could sway someone to make more purchases during those holiday seasons.
24) Sign-Up Promotions:
Having a sign-up promotion is something which is exclusive for new users, it provides a new user with a discount code or promotion after offering their details on a sign-up form. This can help drive sales and get the users excited to use their discount codes on a purchase.
25) Social Media Promotions:
Social media is a fantastic way to create brand awareness and by having offers on your social media platforms.
Just remember – “Sometimes you have to give a little, to take a lot!”Freepik;