Web Design Case Study: Global E-commerce Integration For Aviation Assessment Provider

When you work in a complex, specialist sector, you need a website that reflects that expertise. This aviation-focused assessment & testing provider had outgrown its old website and needed a platform that better supported the way they attract, convert, and serve customers.

Their previous site held them back - the navigation was clunky, the structure didn’t support their core audiences, and making even basic content changes required developer intervention. More importantly, their HubSpot CRM was barely connected, which meant they couldn’t track leads, couldn’t manage marketing properly, and couldn’t use the CRM and automation tools they were already investing in.

They chose to work with JDR Group, because they wanted a partner who understood their commercial goals, not just the technical build. They needed an agency that could support a complex product structure, integrate multiple platforms, and give their internal team the ability to manage the site confidently.

The Website Project Scope:

This was a full bespoke design and build on Shopify, covering:

• 220 information pages

• 38 products, including structured bundles and unique product rules

• Integration with all existing HubSpot forms

• Multi-currency setup for international buyers

• Shopify payment gateway configuration for Apple Pay, Google Pay, Klarna and standard card payments

• API integration between Shopify and their internal system that automatically generates digital course codes after purchase

• New discount logic for partner organisations

• Creation of affiliate tracking links

• Complete content restructuring to better serve both corporate aviation clients and individual pilots

This was a sizeable project requiring precision, strong planning, and a clear understanding of their commercial model.

The Project: How We Worked Together

From the outset, we made the process transparent and easy, with weekly progress calls, access to a structured plan, and clear milestones at every stage. 

We worked closely with their marketing team throughout the project, guiding them on best practice for user experience, navigation, and HubSpot integration. Once the site was ready, we trained their entire team so they could confidently manage content, products, and day-to-day changes without needing developer support.

By launch, they not only had a high-performing website, they had the capability to run it effectively.

The Results:

Full Editability for Their Marketing Team

Their marketing team now updates pages, manages content, builds landing pages, and edits products without technical input. This gives them control, speed, and the freedom to improve their marketing continuously.

Seamless Payment and E-commerce Performance

The previous payment issues were removed completely. The new Shopify setup now processes global transactions reliably across cards, Apple Pay, Google Pay and Klarna.

A Cloud-Based, Long-Term Platform

Moving to Shopify removes the need for server maintenance. They now have a secure, scalable platform with automatic updates and no hosting headaches.

Deep HubSpot Integration for Better Sales and Marketing Alignment

Every form, enquiry and product journey now connects directly to HubSpot, enabling better lead tracking, clearer reporting, and improved workflows across their marketing and sales processes.

Improved User Experience for Both B2B and B2C Audiences

The new structure makes it much easier for corporate aviation clients to find the information they need, while individual pilots can purchase courses and receive codes instantly.

This was a significant transformation. You get a modern, high-performing website, aligned fully with your commercial goals, built on a robust e-commerce platform, and integrated seamlessly with HubSpot. The team now has full control, better data, and a far more efficient system for managing and delivering digital courses.

If you're considering a new website, especially one with complex requirements, the right partner makes all the difference. That is exactly what we delivered here.

See How We Can Help You With Your Website Project

We have been providing web design services since 2007 - including E-commerce web design where we specialise in Shopify. As a HubSpot Partner, we are experts in HubSpot web design too.

Over the years, JDR Group have designed and built thousands of websites - so you’ll be working with an experienced, professional team with tried and tested systems.

As well as your website, we can also help with:

• Marketing Strategy
• Branding & logo design
• Copywriting & Developing Your Message
• E-commerce Web Design
• SEO & Digital Marketing Services

If you want to discuss a website project with us, book a free discovery meeting using our live online calendar - or fill out the quote request form below.