5 Things You Should Be Doing To Help Your Website To Generate Business
by Leanne Mordue on 16-Dec-2019 14:16:00
A well-designed website can act as a global shop window for your company. However, while your site should be the focal point of your digital marketing plan, it won't bring in business on its own. Let's take a look at some of the things you'll need to do if you want to maximise online enquiries and sales.

1) Search Engine Optimisation
Most of us use search engines, such as Google, when we're trying to find information about goods and services online. Therefore, it's crucial that your site is visible in the results pages (SERPs). That means it will need to rank well for key search terms that relate to your company's operations. If you use the latest search engine optimisation (SEO) techniques, you'll increase the chances that the search engines will view your website favourably, and you should receive extra traffic as a result.
2) Content Marketing
Content is a powerful sales tool, so it's important to have a content marketing strategy in place. Populate your site with high-quality, authoritative content that will appeal to potential customers. Blogs, e-books, and whitepapers can all be utilised to attract people to your website and encourage them to buy. If you really want your strategy to succeed, remember to use audio-visual content, such as infographics, videos, and podcasts, as well.
3) Social Media Marketing
Not only will marketing your company on social media enable you to drive people to your website, it will also help you build long-term relationships with them, increasing lifetime customer value. Different social media platforms appeal to different types of people, so create buyer personas to establish which ones your target market is likely to use. If you publish engaging social media content, your business will get noticed and you'll create an online community. You can then encourage your followers to buy your products or services online.
4) Email Marketing
Email marketing has been around for a long time, but there's a reason for that – it works! Once prospects have registered their interest via your website, you can send them emails which will guide them through the sales funnel and increase the likelihood that they'll convert. You can send out automated emails at the times when your targets are most likely to be receptive, and direct the recipients to relevant content or offers on your website.
5) Paid Advertising Campaigns
Attract people to your website by targetted paid advertising campaigns, whether that's in the form of pay-per-click (PPC) adverts on Google, or paid posts on social media platforms. If you want to make the most of your money, tailor your adverts effectively so they are only delivered to people in your target market.
Contact Us
Ideally, you should be using all of these tactics as part of a holistic marketing strategy. If you aren't sure where to start, contact us today. We can help you to create an integrated digital marketing plan that will deliver results in 2020.
Image source: Pixabay
- Inbound Marketing (SEO, PPC, Social Media, Video) (807)
- Strategy (350)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (157)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (109)
- Google Adwords (97)
- Content Marketing (91)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (14)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

Want to Improve Your Website Conversion Rate? 3 Ways to Get the Most From Your Website
Website design is a major topic at the moment. And so it should be. The design of your website plays a crucial role in your business brand and can be …

How Many Websites Should Your Business Have?
Diversifying can be the road to success when it comes to business growth, whether that's in terms of introducing new products, services, or even brand …

Read This Before You Invest Money On A New Website
In today’s competitive and digital world, successful businesses need to have an attractive and professional-looking online presence. However, there is …