Behind the Scenes: Redesigning JDR Group’s New Website

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The new JDR Group website is now live. This wasn’t a facelift; it was a complete rebuild over six months, involving thousands of assets, multiple videos, and the whole JDR team. The goal was simple: create a website that engages the right people, generates leads, and clearly demonstrates what we do best.

You can judge for yourself if you think we did a good job or not, and time will tell, but we are already seeing improved performance on the back of the project, and in this article, we’ll take you behind the scenes of that process. More importantly, we’ll show you what you should be thinking about if your own website isn’t delivering the results you want.

Step 1: Reviewing the Current Site

The first step was brutally honest: looking at our old site and asking, is this helping us win business?

It was functional, but updating it was time-consuming, the navigation could have been clearer, and while it generated leads, it wasn’t making the most of its potential. We knew it had to do more than just look good, but work harder as a lead-generation and sales tool.

We also assessed 30+ competitor sites, from marketing agencies to HubSpot partners and software companies, to see where we could stand out.

Step 2: Thinking Like a Visitor

Your website is for your customers, so we mapped the user journey in detail, making sure visitors could quickly find answers, understand how we help, and move towards booking a call or downloading a guide.

That meant building a new sitemap, rewriting messaging to talk directly to our ideal customers, and structuring every page with a clear purpose.

Step 3: Bringing Personality to the Screen

A website that hides behind stock images doesn’t build trust. We made a clear decision: no stock photography. Instead, we organised multiple photoshoots to showcase the real JDR team and office.

We also created 13 new videos, including a new company overview film, which you can watch it here, plus short explainer clips for internal pages. This means visitors can meet us before they ever pick up the phone.

Step 4: Building a Platform That Works

This was a big project:

• 1,949 blog posts migrated
• 533 website pages live, including 37 brand new ones
• Hundreds of landing pages updated
• 2 separate members’ areas integrated
• 13 videos produced in-house

We built the site on HubSpot’s Content Hub, using a customisable theme for speed and flexibility. Global modules mean we can now make changes once and roll them out across the whole site. Navigation was redesigned with a mega menu for clarity.

Step 5: Testing Everything

Before launch, we tested every single element, including buttons, forms, links, and layouts - across mobile, desktop, and tablet.

We checked page speed, mobile performance, SEO optimisation, and lead capture. A site can look impressive, but if it’s slow, clunky, or broken on mobile, you’ll lose prospects in seconds.

Step 6: Going Live and Staying Sharp

A website is never “finished”. Since launch, we’ve continued to add new offers, landing pages, and content to align with our wider marketing strategy. This is exactly how our 6-Step System works: strategy, content, traffic, lead generation, conversion, and growth.

Your website underpins all six. Without a modern, flexible site, every other marketing channel struggles to perform.

The Numbers That Matter

• 1,949 blog posts migrated
• 533 live pages (37 new)
• Hundreds of landing pages updated
• 13 new videos
• 2 members’ areas integrated
• No stock imagery — all original photography

This is the scale of work it takes to create a site that genuinely drives results.

What You Can Take Away For Your Own Website

Rebuilding our website was about strategy, content, and performance. For your own website, here are the lessons that matter:

• Review your site critically. Does it actively help you win business, or is it just “there”?
• Think like your customers. Make it easy for them to find what they need and take the next step.
• Show personality. Use real photography and video to build trust and credibility.
• Get the foundations right. Platform choice, speed, navigation, and SEO structure are what make a site work.
• Test everything. Don’t launch until it works seamlessly across all devices.
• Keep evolving. A website should never stand still - it needs to grow with your strategy.

Is Your Website Working as Hard as You Do?

Too many businesses spend thousands on websites that look nice but don’t generate leads. The difference is strategy: building a site that fits into a complete sales and marketing system, designed to win customers and support long-term growth.

If your website isn’t generating enquiries, it’s time to do something about it.

Book a discovery call today, and we’ll review your site, show you where it’s holding you back, and outline how a strategically designed, results-driven website could become your best salesperson.

Or, to get a full guide on how to approach your next website project, download our free guide: How To Get A Website That Works.