3 Ways Marketing Automation Can Reduce Your Business Backlogs
by Will Williamson on 21-Jun-2019 10:00:00
Effective marketing is one of the cornerstones of business success, but there’s something even more important: the ability to manage your marketing campaigns efficiently so they boost your bottom line and improve productivity. This is where marketing automation comes into place, as this system uses advanced software to follow up on leads, reach out to customers, and perform other critical and highly targeted marketing tasks.
Marketing automation can simplify time-consuming processes in your business operations. The most obvious benefit and one of the reasons why it has been so widely and quickly adopted by businesses of all sizes is that once marketing automation is implemented, it can reduce backlogs and free up employee time so they focus on high-priority tasks. But this is not the only benefit: here are three additional ways in which marketing automation can save time in your day-to-day business operations.
1) Facilitates Agile Working Practices
We live in the age of agile, a transformative approach to business that focuses on flexibility and creating value to better deal with complex and ever-changing needs and customer profiles. Marketing automation software embodies the essence of agile working methods, as it can handle, analyse, and act on vast amounts of data swiftly. Not only that, it also enables you to monitor results and tweak or adapt your practices in response to customer needs.
2) Personalised Email Made Easy
Email marketing is time consuming and not always as productive as one would expect. According to recent surveys, the average open rate for email campaigns is barely 20%, and more than half of marketing specialists struggle getting the desired click-through rates. People fail to open emails or click on the links to your page because they are not relevant enough, but marketing automation has been built to deliver personalised emails and use targeting and retargeting techniques (such as abandoned cart emails) to keep engagement high.
3) Do More In Less Time
Where marketing strategy is involved, a basic rule of thumb is the more targeted bases you’ve got covered, the higher the chances that your message will elicit a positive response from customers. But trying to tackle many fronts at once often causes backlogs, especially if you don’t have a dedicated marketing team. Marketing automation systems allow you to implement an effective multi-channel marketing strategy. These systems can identify audience needs and the platforms they engage with the most, and then deliver your message using multiple channels, whether those are email, chat, social media, etc.
If you want to optimise your resources and streamline your day-to-day operations, marketing automation should become part of your business strategy. At JDR we are business growth specialists with in-depth knowledge of how to make marketing automation work for you and your business. Get in touch to find out how to use a personalised marketing automation strategy that frees up time and ensures a better ROI on your marketing efforts.
Image source: Pixabay
- Inbound Marketing (SEO, PPC, Social Media, Video) (807)
- Strategy (350)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (157)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (109)
- Google Adwords (97)
- Content Marketing (91)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (14)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

3 Quick Tips To Save You 3 Hours A Day By Using HubSpot CRM
A good CRM like HubSpot can save you significant time and money on manual processes if you use its features correctly.

Mail Order Brides, Pornography & Malware: How Website Hacks Can Hit Your Business
Cyber-attacks don’t just affect large banks and the NHS, they affect smaller businesses, too. Stats vary, but a 2020 UK Government survey of cybercrim …
.png)
6 Questions To Ask A Google Partner Before Working With Them
Online marketing is the modern day equivalent of a shop front window. Without online marketing your business will grow stale and miss out on vital opp …