What Metrics Can You Track With HubSpot?
by Leanne Mordue on 20-Jun-2019 09:53:27
HubSpot is an award-winning software platform created to help you manage your online marketing, your sales and customer service. You can think about it as a one-stop-shop for everything related to lead generation, customer acquisition, CRM, digital campaign management, and customer service. As a certified HubSpot partner, we recommend HubSpot to many of our clients, even if (and especially if) they are small businesses. HubSpot is very user friendly, so it is quick to at least pick up the basics. It’s easy to set up, and they have a range of features which replace many other software tools. HubSpot can also deliver an impressive range of useful metrics, which you can use to make informed decisions about your sales and marketing strategy.
Here Are Just Some Examples Of metrics HubSpot Lets You Track:
- The number of visitors your site receives over your chosen time frame (per day/week/month / between specific dates, etc.).
- Customer satisfaction/NPS scores
- Which channels are sending more customers to your site (Pay-Per-Click campaigns, social media, referral, emails, etc.).
- Activity and conversion rates of individual salespeople.
- Social media performance – new followers, interactions, clicks and leads from your various social media channels.
- Which visitors become customers and at what point this happens, so you can make changes to improve your sales process.
- Which keywords/search phrases customers are using to find you on Google.
- Which website pages get the most/least visits.
- Sales pipeline forecasting.
- Video performance – if you have videos on certain pages, how far through the videos do people watch?
- The amount of time people are spending viewing your website, broken down by page.
- The number of views and clicks to your social media, blog posts, and call-to-action buttons.
- Page bounce rates (how many visitors are leaving your site after visiting a specific page).
- Email metrics ranging from how many emails were sent to how many were opened and how many people followed through and clicked on the link to your website.
- The number of qualified leads coming to your site (these are potential customers that have the financial means, interest, and a need for your products or services).
- Conversion rate (how many site visitors become paying customers).
- ROI from different types of marketing spend (Google AdWords, Facebook Ads etc.)
- Blog article performance (views, click throughs and leads for each blog article)
Using HubSpot Data To Your Best Advantage
Now you have all these metrics at your fingertips, what do you do with them? HubSpot metrics are extremely helpful to marketing specialists like the JDR team, as we use them to identify potential "wins" for your company and any areas for improvement to ensure you get the most out of all the functionalities offered by HubSpot. Moreover, if you choose to work with us, you’ll receive comprehensive HubSpot training and monthly updates from a dedicated account manager who will discuss your metrics and the next steps to take your business forward.
JDR Group are a Platinum HubSpot agency, and one of the leading HubSpot partners in the UK. By working with a certified HubSpot partner you can get the most from HubSpot, and get more traffic, more leads, and more sales for your business.
Call 01332 343281 to speak with one of our consultants and take the next step towards better-informed marketing.
Image source: wikimedia.org
- Inbound Marketing (SEO, PPC, Social Media, Video) (807)
- Strategy (350)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (157)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (109)
- Google Adwords (97)
- Content Marketing (91)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (14)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

Insights into Hubspot’s 2014 State of Inbound Report
Modern day marketers need to keep up to date with the best practices In order to maximise their marketing efforts. The HubSpot ‘state of inbound 2014’ …

How To Understand The Hubspot Contact Timeline
As HubSpot states, contacts are at the core of your marketing and sales strategy. Once these individuals are in your system, you can utilise many oppo …

12 Online Marketing Software Programs You Can Replace With Hubspot
As marketers, there is an ever-growing list of tasks we are expected to keep up with - we’re expected to write blog posts, keep our websites up to dat …