7 Steps To Reduce Bounce Rate And Get More From Your Marketing Budget
Are you finding that your website bounce rate is higher than you expected? Are you struggling to put your finger on what could be causing it? There are many factors which may make your bounce rate high or low but the main factor to work on is your website itself! If you are getting to the end of your tether then this article will help you massively. In this article I will discuss 7 steps that can help reduce your bounce rate, which will in turn allow you to get more from your marketing budget.
Here are the 7 steps that you can take to reduce the bounce rate on your website:
More Relevant Traffic
You need to make sure all traffic going to your website is relevant. By this I mean making sure the visitors who are going on your website are people who are interested in what you sell or the service that you offer. You can help manage this by making sure you are always keeping the content of your site specific to what you do.
You also want to make sure you are adding your website to other relevant websites. By this I mean if you are adding your website to directory websites you need to make sure the directory is relevant to your industry.
Using Analytics can be a massive help when trying to reduce the bounce rate of your website. The reason why it can be so helpful is because it has a feature which allows you to be able to see what keywords people have searched for to land on your website. This means you are gaining some fantastic information, as you will know what keywords people use to get to your website. With this information you can then make sure your content on your website matches what people are searching for. The reason why this is so important is because if someone is getting onto your website for a search term only to find that your website makes no mention of what they were searching for, they will click straight off your website. This is a major contributing factor in your bounce rate. You need to make sure your content at least talks about the term the visitor has used so they will at least stay on your website for longer and learn more about your business and services.
Videos can play a huge part when trying to keep people on your website. Videos are a really good way of getting people interested in your business and the services you offer. If you have a video on a page which is a couple of minutes long the person who lands on that page will be very likely to watch the video meaning they are not clicking off your website straight away. If this is the case, your bounce rate will improve. After watching the video they may want to visit other pages of your website which will also be very beneficial.
Attention Grabbing Headline
If you can make your headlines on your website attention grabbing then this will help keep a visitor on your website for longer. Great headlines create intrigue and the reader will want to read on, therefore staying on your site longer. The more powerful and detailed your headline is, the better it will be. You also need to make sure your content delivers on what the headline has promised.
Rich content will help improve your bounce rate. If your content is rich with detailed information about your business and services, the people who have clicked on your website will have no reason to click off your website. If you can provide them with some great content they will keep looking around your website and not click off. Producing rich content isn’t as hard as you may think and once you start to write it, it will become easier and easier. If you already have content on your website and do not want to start from scratch then this is not a problem at all. All you need to do in this situation is take what you currently have, build on it and add some new information and sections. If you know your business and industry well enough then writing content will be very easy. You just need to think - if you landed on that page for a certain search term, what would you want to find out? If you keep this in mind all the content you create will be rich and relevant.
Break Up Text
If you have large sections of text on your website you need to think about breaking it up to make it scannable. If the text on your website is all grouped up and hard to scan then breaking it up on the page will help your bounce rate. It is all about making your content look as good as it can and making sure it is easy to view and read. Bullet points are a great way of breaking text up on a page.
Clear Navigation to other pages
The reason why clear navigation can help reduce bounce rate is because if you make it clear to the people on your website what pages you have, then this means they will not need to start clicking on every page in order to try and find the information they are after. If a website looks confusing or difficult to use, the visitor is more likely to click off and find something more user friendly to go on. It can be so easy to make your navigation clear and easy to read. You need to make sure the background colour and text colour of your navigation complement each other. You don’t want two colours that clash and make it difficult to read either.
If you follow the above steps and apply them to your website there is no reason at all why your bounce rate wouldn’t benefit from the points above. You always need to be thinking - what would my potential visitor want to see and learn when landing on this webpage? If you always keep this in mind you will always be producing top quality content which is relevant and specific to the people who land on your website.
Article by: Adam Jones