The HubSpot team certainly can’t be accused of slacking off on updates to the Content Hub. New features and tools are coming thick and fast, which is one of the factors that make a HubSpot subscription such good value. One of the features we are most excited about this year so far is the ability to schedule publishing for podcasts and to import podcast shows through the HubSpot Content Hub.
The April 2025 update to Content Hub introduced two important functionalities for podcast management:
1. Schedule Your Podcast Publishing
Armed with a new scheduling feature, you can now plan and automate your podcast episode releases directly from HubSpot platform. This streamlines content planning by aligning your podcast publication calendar with your wider content marketing schedule, improving consistency and timely delivery across multiple channels.
2. Import An Existing Podcast Show
You can now also import an existing podcast show into HubSpot, including all previous episodes. This feature is particularly useful for content creators and businesses migrating to HubSpot from a different platform, helping to centralise your content management and making it easier to integrate your previous podcast with your current marketing tools. It also allows you to track podcast performance metrics in one place, for greater accuracy and convenience.
Why this matters
The new features have several important benefits for businesses that use podcasts. The first gain is efficiency. Being able to manage all your podcasts within the HubSpot platform and schedule them streamlines the process of podcast management and reduces your dependence on third-party tools. The update also helps to bring podcasts from the fringe into the mainstream of content marketing, making it easier and more convenient to integrate podcasts with broader content goals. And finally, the scheduling tool enables better planning by allowing you to sync your campaign timeline so that your podcast publication dates align with your social media, blog, and other content publication calendars.
Next steps
The latest HubSpot content updates make podcasting more accessible and practical as a content strategy for small businesses. Get in touch with the team at JDR today to discover how HubSpot Content Hub can increase the value and effectiveness of your content marketing strategy.
