HubSpot & AI: Everything You Need To Know

​AI is transforming how businesses work, and HubSpot is right at the centre of it. In our latest webinar, we showed how the new AI features inside HubSpot can help you save time, follow up more effectively and generate a steady flow of leads.

From smarter prospecting to instant content creation, these tools are designed to make life easier for business owners and managers who are already juggling multiple responsibilities.

The Challenges Many Business Owners Face

You might be in the office or on site early in the morning, dealing with emails, staff questions and a few key clients. Sales might feel unpredictable because too much depends on a handful of accounts. Marketing might be something you know you should be doing, but it has not delivered the return you hoped for in the past. Time for follow-up is limited. The exit strategy for the future feels uncertain without a steady pipeline.

If so, you’re not alone - this is the reality for many owners and directors, and it is why tools like HubSpot AI are so valuable.

5 Quick Wins To Try HubSpot AI Right Away

1. Ask Breeze each morning, “Show me the ten warmest contacts I should call”, then use the AI-drafted email follow-up.
2. Build a list of contacts who have opened an email in the last 30 days but have had no activity in the past 60 days, and send a re-engagement email.
3. Turn your top five FAQs into Customer Agent answers to reduce repetitive support questions.
4. Switch on the Prospecting Agent in review first mode and let it suggest personalised outreach messages to accounts you may have overlooked.
5. Use AI to refine copy and generate images directly in HubSpot so marketing campaigns can launch in hours rather than weeks.

Do You Need The Professional or Enterprise Version Of HubSpot To Use Their AI Features?

Not necessarily. Many of the AI features are available on Starter. Advanced agents and automation are included in Pro and Enterprise. HubSpot uses monthly AI credits for some actions, while everyday content tools often do not require them. A good approach is to start small, measure the time saved and the extra leads generated and then scale up when it is clearly paying back.

Watch The HubSpot AI Webinar On Demand

The webinar shows where to turn the features on, what to avoid and small steps you can put into practice this week.

JDR have been HubSpot partners for more than a decade, using the platform daily across SEO, PPC, content websites and sales enablement for small and medium-sized businesses. The webinar is hosted by Andy Gibbins and Emma Ablewhite, who demonstrate these features with real examples from client work.

Watch The Replay: HubSpot & AI: Everything You Need To Know 

What You’ll Learn In 30 Minutes

• Breeze Assistant explained: How to ask plain English questions like “who should I call today” and get instant answers from your CRM. See how it summarises timelines so handovers and catch-ups take seconds.
• AI built into everyday marketing: Emails, landing pages, images, lists, reports and workflows can all be created or refined in HubSpot with AI, making campaigns much quicker to launch.
• Agents that work for you: Discover the Prospecting Agent that researches accounts, drafts tailored one-to-one emails and avoids overlap with sequences. See how the Customer Agent answers FAQs using your own content and passes sensitive issues to a human when needed.
• The newest updates: HubSpot have recently announced Breeze Marketplace Data Hub and a multi-channel customer agent. These are designed to reduce repetitive admin, keep data cleaner, and deliver better customer service across more channels.

Next Steps With JDR

If you would like a tailored plan, we can walk you through the smallest, safest first step for your business. No jargon, no pushy sales, just clear actions and expected ROI. Simply make an enquiry or book a free marketing review.