Case Study: 146-Year-Old Manufacturing Business Now Fully Booked After 3x Growth In Website Enquiries

Founded in the 1800s, this client is a manufacturer of high-quality, reliable commercial wash systems. For years, they relied on networking and referrals for new business, which led to an unpredictable flow of leads and limited market reach.

Their website was little more than an online brochure, with very few visitors and no consistent enquiries. They struggled to stand out in a highly competitive industry where competitors with stronger online presences were winning more of the market.

The goal was to create a sustainable way to generate leads, expand their online visibility, and establish a more reliable sales pipeline.

That’s when they chose to work with us at JDR. We designed a tailored marketing programme for their business needs, and over the years, it has had a big impact:

• Monthly website traffic grew from 282 to 567 visitors, a 101% increase.

• Google keyword coverage expanded from 43 to 391, an 809% increase.

• Website enquiries have tripled, from around 3 per month to an average of 10+, creating a predictable flow of new business.

• Domain Authority improved from 8 to 22, a 175% uplift, strengthening credibility and trust.

The upshot is that they are now fully booked, a year in advance. Here is how we did it:

A Tailored Digital Marketing Programme

After conducting a competitor, keyword, and business analysis, we designed a tailored marketing programme that included:

• Marketing Strategy - We developed a plan to attract their ideal customers, including customer profiling and research into keywords and competitors to create a content and conversion strategy.
  
• Website Design - A custom design was created on the HubSpot website platform to modernise the look, feel, and user experience of their site.
• SEO (Search Engine Optimisation) - Ongoing SEO was also provided to achieve high organic rankings on Google.
• Content Marketing - We wrote, published, and promoted regular blog articles across social media.
• Email Marketing - News, case studies and blog posts were sent to their email database to stay in touch with past enquiries and customers.
  
• Social Media - Regular social media posts were also published across the branded company social media accounts.
• Lead Generation - We applied several Conversion Rate Optimisation strategies to the website and also created PDF guides to use as part of online lead generation.
• HubSpot CRM - (Customer Relationship Management) - We introduced HubSpot as a way of tracking the source of all website enquiries, and have now trained the team on how to use it as a CRM system to manage their sales process, quotes and more.
• Access to JDR's Exclusive Video Training Hub - With training videos on sales, social media, video and much more.

The Results

Here are some of the key marketing achievements:

Website Traffic Doubled

Monthly website visitors increased from 282 in 2022 to 567 in 2025, revealing a 101% increase. This shows a dramatic improvement in online reach and visibility.

809% Increase in Keyword Rankings

The number of keywords they ranked for on Google grew from just 43 in 2022 to 391 in 2025: an 809% increase. They are now found for a wide variety of relevant search terms, creating a strong competitive advantage.

Consistent Organic Lead Generation

Inbound leads from organic search grew from around 3 per month in 2022 to an average of 10+ per month within the first 12 months, and is now over 30 a month. This has created a predictable stream of high-quality sales opportunities.

Domain Authority Increased by 175%

In just one year, their Domain Authority score improved by 175%, jumping from 8 to 22. This change helped build Google’s trust in the site, positioning them as a credible industry leader.

Now Fully Booked!

Three years have passed, and now the client has gone from an inconsistent and limited online presence to a fully booked schedule of work for the year ahead. With a stronger website, higher visibility, and reliable inbound leads, they now have a predictable and sustainable growth system in place.

This transformation demonstrates the impact of a long-term inbound marketing strategy and our commitment to helping SMEs achieve measurable, lasting results.

Working with us has given this historic business the visibility, credibility and consistency they needed to take control of their growth. From struggling with unpredictable referrals to being fully booked for the year, they now have the marketing foundations to scale with confidence.

See How We Can Help Your Business: Get A FREE Review Of Your Marketing

Since 2004, we have developed a marketing system designed to help you get more leads, build and market to a database and, ultimately, get more sales.

To start the ball rolling, request a FREE review of your current website & marketing or book a call with one of our experts to see how we can help your business.