Conversion Rate Optimisation Tools - A Guide to 5 Top Tools to Increase Website Conversions

Any business owner or marketing director knows that the key to success in business is optimising your website conversion rate. Your conversion rate – that is, the number of visitors that you turn into customers/buyers – affects the success of your company and improving it can boost company growth. Luckily you don't have to do all the hard work when it comes to optimising your conversion rate – there are tools out there you can use to increase website conversions and get better results; and we've got 5 of those conversion rate optimisation tools to share with you today.

1. Unbounce

You don't want potential customers to 'bounce' from your site onto a competitor's site, and that's where Unbounce can help. This conversion rate optimisation tool lets you build a specialist landing page desined for conversion, publish it then test and optimise it. Trusted by some of the most respected agencies and brands in the world such as Randstad and Thomson Reuters, Unbounce lets you build responsive landing pages, testing new ideas and publishing them to the web with a single click; and anyone can do it, no knowledge of HTML or tech team required!

There are over 200 templates available to purchase (85 of which are free) including e-commerce, lead generation, real estate and sales templates, and Unbounce also integrates seamlessly with marketing tools you might already be using, such as MailChimp and Salesforce. Google Analytics and other conversion tools can also be added easily. A great way to test out new ideas, many businesses have reported conversion rate increases of over 20% after using Unbounce. There are three membership levels available too: entrepreneurs/start-ups, small businesses/consultants and agencies/marketing teams, all of which are available with a 30-day free trial.

2. Leadpages

Billed as 'the world's easiest landing page generator', Leadpages makes it easy for businesses (or entrepreneurs) to build responsive landing pages – even if you don't have any knowledge of HTML, you can create web pages in less than 5 minutes! The software is simple to use and pages are 100% mobile-responsive, so they'll look great on iOS and Android devices.

Easy-to-use features such as LeadLinks, which allows subscribers to sign up to your mailing list and LeadDigits, which allows email address and phone number capture through SMS, make it simple to improve your conversion rates and Leadpages offers a huge choice of easy-to-customise landing pages for all industries. There are three subscription levels to choose from to suit all needs and budgets; sign up for the Advanced Annual package and you'll get email, live chat and phone support.

3. Optimizely

Optimizely offers easy to implement software with a code-free visual editors that lets you deliver the best experience for your customers no matter what device they are visiting your site from, be that a desktop PC or mobile device. A/B testing allows you to compare two versions of an app or web page to decide which performs better, improving your conversion rates. This is a great way to bring to life those ideas you have for optimising your site – it takes just minutes to test and implement them and you don't need any coding experience.

Optimizely also allows for custom goal tracking so you can track signups, clicks, conversions or anything else that is important for the growth of your business. It's ideal for businesses of all sizes and can be integrated with a range of analytics tools. There's a choice of two plans – one is free and the other can be customised to suit the needs of your business.

4. Clicktale

Offering a whole host of tools, Clicktale promises to 'improve digital customer experience' and has one feature which is incredibly popular – the ability to watch video playback of customers interacting with your site, which can help eliminate issues and improve conversion rates. Used by over 100,000 businesses including Lenovo, CBS and the New York Times, this popular conversion rate optimisation software is a great choice – to find out more, you can request a one-to-one meeting and demo on the site before signing up.

5. VWO (Visual Website Optimizer)

VWO offers split testing for a low price (basic package), but they also offer a 30-day free trial for up to 1,000 visits. Their editor lets you edit and remove elements on webpages and test images, design and forms as well as copy. There are heatmaps and clickmaps to analyse your visitors' click behaviour, campaigns can be set up in minutes and a business dashboard tracks your results, helping you to make important business decisions. VWO offers a choice of three plans ranging from a plan designed for small agencies and businesses to one for larger organisations.

Whichever of these tools (or any others) you choose to use, one thing is for sure; harness the power of these tools and you can increase your website conversions, whilst also ensuring the best possible experience for your visitors.