Case Study: 11 Examples Of Website Conversion Rate Optimisation

Lead generation from your website is a result of a very simple formula:

For example, if, in a month, you get 1,000 website visitors and 5 enquiries, then your website conversion rate is 0.5%.

1,000
X
0.5%
= 5 Enquiries

Most business owners only ever focus on the first part of the equation - increasing website traffic. But it's generally far easier and more cost-effective to double your conversion rate, rather than trying to double your website traffic. JDR Group provide conversion rate optimisation services as part of our range of digital marketing services - and it's step 4 in our unique 6-step system.

Our conversion rate optimisation services can include:

• Website Conversion Reviews - Where a conversion specialist will conduct a comprehensive audit of your website and make a series of recommendations. If you agree, our team can then go ahead and implement these changes for you.
• A/B Testing - Where we create variations of a page (or of elements on a page like a call to action button), and alternate them for different website visitors to see which one performs better.
• New Website Design - Sometimes we'll recommend a complete website overhaul and our team will then design, build and optimise a new website.

Here are 11 examples where we have significantly increased our clients' website conversion rates as part of our marketing strategy:

1. A 7x Increase In Conversion Rate (From 0.5% to 3.5%) - In Under Two Years

We built this client a new website that went live around February 2022 and then did continual A/B testing on pages from that point, alongside further website conversion reviews that resulted in the graph below. This shows the journey from a conversion rate of 0.5% to 3.5% - a massive 7x increase!

2. Website Conversion Rate Grows From 1.49% To 3.92% In Just 6 Months

We built this client's website years ago. After a year, we then conducted a fresh website conversion review, and as part of this review we recommended a new internal page design and layout. We implemented the conversion recommendations during May 2023, and the new page design went live in August 2023.

Their website conversion rate went from 1.49% (in April 2023) to 3.92% (in October 2023) - more than double!

3. Website Conversion Rate Triples In 18 Months

This is a client with a website which we had originally built for them back in 2020. Again, we conducted a fresh website conversion review, and started implementing the changes from this review in February 2023. Their conversion rate has now tripled - here are the results:

4. 4x Increase In Conversion Rate Following A New Website

We built a new website for this client in June 2022 and then did a full website conversion review, which was implemented during June, 2023. These changes have meant their conversion rate has quadrupled!

5. Website Conversion Rate Doubles & Reaches Record Levels

We designed and built a new website for this client in November 2021, when their conversion rate was 0.65%. 

Over the months, it has slowly been increasing, but we did a website conversion review and started implementing the changes during June and July of 2023. Since then their conversion rate has doubled and as of Sept '23 their conversion rate was 1.6% - the highest it has ever been.

6. From 0.6% To 1.17% - With The Same Website

This client started working with us in February 2023. We did a website conversion review for them and as a result of the review, we recommended they went back to the drawing board and had a new website built. They went ahead with this suggestion and their new website went live in February 2024. Their conversion rate in October 2023 was just 0.6% - but by June 2024 it was 1.17% - nearly double!

The month before the website went live, their conversion rate was 0.7%, meaning they still had a 0.57% increase in their conversion rate after 4 months of the new website being live compared to the month prior to it going live.

7. Website Conversion Rate Doubles Over 2 Years

This client had a website conversion review meeting with us in February 2023. Their conversion rate before this meeting from the 8 months prior was between 0%-2.52%. We recommended that they have a new design rolled out through their website. Their new website design went live in March 2024, and since then, their website conversion has been between 1.19%-4.97% - more than double what it was before.

8. More Traffic & Higher Conversion rate = More Leads!

This client had a website conversion review meeting in March 2024. Their website conversion rate before this meeting was 1.8%. Following the implementation of our recommendations, their conversion rate jumped to 2.19%. This increase, coupled with the increase they were getting in website traffic meant their inbound lead generation soared.

9. Website Conversion Reviews IMPROVE Performance By 10%

This client had a website conversion review meeting at the end of February 2023. Their conversion rate before this meeting was 0.91%. Within a couple of months of implementation of our conversion recommendations, the conversion rate went up to 1.15%. 

10. Website Conversion Rate Doubles

This client had a website conversion review meeting at the end of October 2023. Their conversion rate before this was between 0.78%. Within a couple of months following the implementation of our recommendations, the conversion rate went up to 1.38%, including a record month of 1.78%.

11. 5x Increase In Conversion Rate In Under 12 Months

Speak To JDR & See How You Can Improve Your Website Results