Using new platforms and tools can be a nerve-wracking process, particularly if you're not particularly tech-savvy. However, if you're considering using HubSpot to help you with your sales, marketing and customer services activities, there's no need to feel intimidated. This well-respected platform may be packed with features, but it's also user-friendly – and, as with most types of technology, the more you use it, the easier the process becomes. So, what makes HubSpot such a convenient option? Let's take a look at some of its advantages.
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You are most likely aware that the traditional, old-school marketing rules are broken. Prospective customers are increasingly switching off when you try to attract their attention through less than subtle means. Where interruption advertising used to be effective, people now turn to companies that cautiously woo them through inbound marketing.
What is Inbound Marketing
Inbound marketing is content that reaches out and draws people in. Share great content on your website and people will enquire about you and ask what you offer. However, inbound marketing takes commitment and the ability to use a wide variety of content marketing tactics, in order to be successful.
How Does HubSpot Help With Inbound Marketing
HubSpot is a one-stop shop for all the tools necessary for inbound marketing. It is a software platform that contains all necessary items to help you market your business online. Since it was founded in 2006, it has experienced tremendous growth and now boasts over 11,000 customers in 70 countries.
How HubSpot Can Help You
Content marketing is hugely effective, but it needs both consistency and close monitoring so that you understand what is working to best effect. HubSpot has you covered as it helps with the complete process of creating more traffic, leads and ultimately sales. It is also scalable, thus it can work for the sole entrepreneur through to large scale enterprises.