Data harvested from analytics platforms is only useful if it is accurate, so it’s disconcerting when apparent discrepancies appear between different platforms over the same metric. It is common for businesses to have Google Analytics, and to also to have additional analytics from software programmes like HubSpot, Lead Forensics, or built-in website stats. When businesses have two or more forms of web stats/analytics, they often show different figures.
A Certified UK HubSpot Platinum Partner Agency
At JDR, we are proud to be official partners to HubSpot, the internet’s leading inbound marketing application.
You are most likely aware that the traditional, old-school marketing rules are broken. Prospective customers are increasingly switching off when you try to attract their attention through less than subtle means. Where interruption advertising used to be effective, people now turn to companies that cautiously woo them through inbound marketing.
What is Inbound Marketing
Inbound marketing is content that reaches out and draws people in. Share great content on your website and people will enquire about you and ask what you offer. However, inbound marketing takes commitment and the ability to use a wide variety of content marketing tactics, in order to be successful.
How Does HubSpot Help With Inbound Marketing
HubSpot is a one-stop shop for all the tools necessary for inbound marketing. It is a software platform that contains all necessary items to help you market your business online. Since it was founded in 2006, it has experienced tremendous growth and now boasts over 11,000 customers in 70 countries.
How HubSpot Can Help You
Content marketing is hugely effective, but it needs both consistency and close monitoring so that you understand what is working to best effect. HubSpot has you covered as it helps with the complete process of creating more traffic, leads and ultimately sales. It is also scalable, thus it can work for the sole entrepreneur through to large scale enterprises.