What NOT To Do When Implementing Onsite SEO Changes To Your B2B Website

Are you looking at implementing new Onsite SEO changes to your B2B website? Do you know what and how to implement them? When updating Onsite SEO you need to be extremely careful that you’re doing it right. If you get your Onsite SEO wrong then this could potentially be very costly for your website. When optimising your website you need to make sure you’re abiding by SEO rules and that you follow the best practices. In this article, I will be discussing common mistakes that are made when implementing Onsite SEO and how you can avoid them.

Let’s begin…

Meta Tags Too Long

When optimising your website’s Meta Tags you need to make sure you’re not making them too long. Search Engines will only read Meta Tags to a certain point and if you go over they will not show the extra text. All Search Engines have a different cut off point but they’re all similar in length. When updating Meta Tags you need to make sure they’re descriptive whilst at the same time not too long. You want to include your main search term that you want that page to show for.

Duplicate Meta Tags

Having duplicate Meta Tags can also have a big impact on your website. You need to make sure that every Meta Tag on your website is 100% unique and 100% relevant to that page. Duplicating Meta Tags can often occur through SEO plugins and different website platforms. Having unique and relevant Meta Tags will indicate to the different Search Engines what your B2B website and web pages are about. The more relevant you can make them the more the Search Engines can pick on what that page is about. Having duplicate Meta Tags can also have an impact on rankings as Search Engines prefer unique Tags.

Keyword Stuffing

Keyword stuffing is one of the most outdated methods used to ‘rank’ highly within the different Search Engines. Keyword stuffing is exactly what the name suggests, it’s when a keyword is stuffed into the text without any meaning or place. There was a time when this worked great for ranking highly for different search terms but this is certainly something you should never do! If you do choose to go down this route then you risk a high chance of getting penalised for it. You need to make sure your website copy is unique, relevant text for each page and that the main term you want to rank for is not overused.

Forgetting to Redirect

When building a new website or replacing old pages it’s easy to get caught up in the work that needs to be done, but there is often one crucial thing that gets left behind and forgotten about… redirecting old broken links to your new links! Redirecting old broken links is one the best things you can do for your website as it not only stops users from seeing error messages but it’s also a very good SEO practice. When creating a new B2B website or web page you will often have a new URL structure which is different to your old pages URL. You need to make sure you add a redirect so that your old page URL redirects you to your new page. This will 1. Make your user experience better as they will not be hitting any error pages and 2. It will also help your SEO as all the ‘link juice’ will be redirected to your new page and not get lost. Creating redirects is often a very easy process to complete and it’s certainly worth the time doing it.

If you want to learn more information about SEO for your B2B website here are some great articles and tips:

- How to Analyse Your Websites On Site Optimisation

- How to Measure SEO: 6 Core KPIs to Track

- 6 Effective But Simple SEO Tips That You Can Implement Today To Help Increase Rankings

Final Thoughts

When optimising a web page on your B2B website you need to make sure you follow the best SEO practices to ensure it has the best chance of ranking organically. If you’re struggling to implement any Onsite SEO changes then contact us today and find out how we can help!