7 Hints & Tips For Creating Top Quality Landing Pages That Convert High Quality Prospects For Your Sales Team
by Dale Bonser on 24-May-2016 15:35:19
A landing page by definition is a web page which serves as the entry point for a website or a particular section of a website. Your landing pages on your website can make or break what happens next with that lead. If successful, you will fulfil a need for that prospect. On the other hand, your landing pages could be very damaging to your company’s brand by demanding too much from prospects and poor design. Your landing page can be a highly effective conversion tool if used properly, with the needs of your potential customers and leads in mind. Here is a selection of landing page conversion tips.
1. Headlines to the point
Just as you would with an email marketing campaign subject line, a clear and direct headline will ensure that you get the prospects attention when they first arrive on the landing page.
Don’t take the risk of losing this attention to the hundreds of other distractions your leads could pursue online. Use headlines and the landing page copy to tell visitors precisely what they need to know to take the next step, whatever your call to action might be.
2. Don’t confuse prospects with multiple options
An opt in landing page’s role is to simply create a strong lead for your sales team to use, by asking a prospect to fill in a form with their details in return for whatever you are offering. The great thing about landing pages is that you choose what that action will be, for example submit an email address in exchange for a white paper or e-book, request a sample or demonstration.
What you need to ensure is that your landing pages don’t dilute or distract the prospect from what you want them to do. Your landing page should focus on a single action – getting the prospect to fill out the form.
3. Use images and graphics properly
Today’s modern online buyer wants online visual content. So with landing pages for your business, make sure that you oblige their needs for visual appeal with good graphics. Your landing pages will convert higher with relevant graphics to your offer.
A word of warning, when designing a landing page, make sure that your graphics contribute to the overall flow of the landing page in getting the prospect to fill out the form. Large graphics, lengthy videos, and other visual elements that have an impact on page load times or seem meddling will cut the probability your prospects will convert.
4. Urgency can increase conversion
A great marketing tip, still very effective today, is to add a sense of urgency to an offer to help prospects respond quicker to that appealing content you are offering. Increasing urgency on a landing can be done by stressing scarcity (limited supplies), a time frame (limited time offer), restricted number of offers and other points which urge fast action.
5. Buyer personas are key to success
By developing and implementing your buyer personas across your landing pages, you can guarantee a higher conversion rate on the pages. Not only that but the leads will be more targeted and your sales team will find it easier to close.
To find out how to write your buyer persona’s and much more information on buyer persona’s, JDR have written these articles:
- Why Defining Your Buyer Persona Is Fundamental To Your Inbound Marketing Campaign
- How To Understand Your Customer More In Order To Increase Website Conversions
Write your landing page copy to appeal to your buyer persona’s and their specific characteristics. Let them know you understand their problems and have the products and services to solve them.
6. A/B Split testing your landing pages
Again the same as email marketing, don’t forget to A/B split test your landing pages to make sure that you get the highest conversion rate possible from the landing page. Run split tests to evaluate page design, copy, headlines, offers, and other important elements. Changed wording in your copy or headlines can generate different responses from prospects. Testing gives you strong feedback on the positive and negatives of your landing pages.
7. Don’t forget to say thanks
Now that you have done all the hard work getting prospects to convert on your landing pages, don’t forget to communicate with them further. Offer them a genuine thank you in the form of a thank you page. This is also a great opportunity to add a second offer on the thank you page that’s relevant.
Using the 7 hints and tips above, you can ensure that your business landing pages generate top quality leads for your sales team and show your prospects that your business is the market leader.
- Inbound Marketing (SEO, PPC, Social Media, Video) (804)
- Strategy (348)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (156)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (107)
- Google Adwords (97)
- Content Marketing (90)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (12)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

What A Landing Page Should Have to Encourage Conversions
Landing page design needs to optimise every last detail to maximise conversions. When the focus of your page is lost, you risk losing a valuable lead, …

How To Boost Your Landing Page Conversion Rate In 5 Steps
Landing pages are a critically important aspect of digital marketing. They play a huge part in driving conversions for your business. Creating more le …

How to Increase Landing Page Conversion Rate
Want to increase landing page conversion rate for your website? As any marketing director knows, increasing your conversion rate also boosts your sale …