5 Ways To Use Facebook Live For Your Business To Improve Engagement And Inspire Your Customers
by Leanne Mordue on 12-Feb-2017 11:10:00
Engaging and interacting with your customers is a must for any business, and creating content is a great way to do this. Videos and image content creation are much more appealing than text alone. What if the video however was live and in the moment?
Back in 2015, Facebook released their Facebook Live feature. When this first began testing it was only introduced to celebrities. However, Facebook Live has since been made available to everyone.
This gives you the opportunity to stream live videos on your business Facebook page and your customers can watch, like and comment on your video as it is streaming. If you aren't currently using Facebook Live as part of your business Social Media strategy, you should be.
Continue below to find out how you can use Facebook Live to engage and reach your customers in a new way.
1) Weekly Tips With Questions And Answers
The possibilities of using Facebook Live are endless and the content is so much more appealing and engaging than anything else. Instead of pre-recording a quick tips and tricks video related to your industry, why not shoot it in real time instead?
A great idea that would work for any business is to start a weekly live video series with tips and tricks related to your industry. This could be a short, in the moment video where you are talking directly to your followers and your prospects. During the stream ask them to comment any questions that they have after you have talked about your tips and then you can answer some of these directly.
How useful do you think that would be to your followers? They're much more likely to remember a live video like this than an article, image or anything else. Also, connecting with your prospects in this new way, in real time, breaks down barriers and helps you increase their trust and build your relationships with them.
2) An Inside Look At Your Business
Another great thing you could use Facebook Live for is to show your followers around your business premises and give them an inside look at what happens. Show them your team working if you can and how they interact. They'll love something like this as people generally love watching anything that's behind closed doors and that you don't get to see every day.
This will make that connection they have with you feel even more personal and stronger. This type of connection will help them get to know you more as a business, get to trust you more and then they will ultimately turn into a customer.
3) Live Events
If you are at a business conference, event or exhibition, then show your followers. Stream it live on Facebook. They will love to get a small glimpse of something like this.
Remember though to talk your followers through what is happening, where you are and why to engage them and gather their interest. If they have any questions, ask them to comment and then answer them directly.
4) Interviews
Interviews are another great live streaming idea for Facebook Live. You could interview employees about the industry, other top people in the industry, current clients and more.
People always love hearing other opinions on things so your followers should also love something like this. Again, let them know who the interview is with, why you are streaming it live and answer any questions that your followers have directly.
5) Tease Or Promote New Products And Services
Another way you can be using Facebook Live for your business is to tease or promote new products and services. Let your followers know that something new is coming. Give them a sneak peek into a new product or new service that isn't yet available but will be soon.
Summary
The power of Live video streaming to help increase your business Social Media engagement is something you simply cannot ignore. People are currently spending as much as 3x longer watching live video streams than standard native video. Also, don't forget that the quality of your video and audio is also extremely important, so while using a smartphone might suffice, I would recommend in buying proper equipment.
If you aren't using Facebook Live for your business currently, ask yourself why? It should now be a requirement and a standard part of your Social Media strategy going forward.
If you have any queries about Facebook Live or Social Media marketing in general and how it can help your business, contact our team today on 01332 343281 or email info@jdrgroup.co.uk.
- Inbound Marketing (SEO, PPC, Social Media, Video) (807)
- Strategy (350)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (157)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (109)
- Google Adwords (97)
- Content Marketing (91)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (14)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

Easy & Innovative Ways To Use Videos To Promote Your Brand
Harnessing the power of video marketing for business doesn't have to be costly or time-consuming. In fact, your team could even shoot videos on a smar …

How To Get Customers Without Attending Networking Events
Networking events have been the backbone of sales for many businesses for many years – from the largest international symposiums to the local Chamber …

Why 2021 is The Best Time To Start Using HubSpot
2020 was quite a year and, with some hope on the horizon for 2121 there is plenty to play for. One of the most important moves that you can make – eve …