How Blogging Can Be Used As An Effective Business Lead Generation Tool
by Leanne Mordue on 16-Apr-2016 09:29:00
In the world of business, it is now rare to see a corporate website without a blog section. However, this key marketing tool is often under-utilised, frequently being seen as a standard addition to the website, rather than a marketing tool in its own right. A business blog may end up being a repository for press releases or internal notifications rather than an effective way of attracting new business, but it can be a great tool for increasing lead generation when used correctly.
Many business owners or marketing directors are unsure of how to increase lead generation through a blog, but with the right attitude towards blogging, businesses can increase their sales and business wins. By specifically blogging for lead generation, a business blog can be an informative and effective tool for achieving business goals.
Blogs can Draw in Traffic to use for Lead Generation
By using blogging as a marketing tool, business owners and marketing directors can drive traffic to the business website and eventually convert this traffic into leads. This method can increase lead generation because if a user is naturally guided to useful content on the blog, they are more likely to engage with the website and the business as a whole.
Essentially, the lead generation chain should start with a systematically updated and well-maintained blog. To ensure that search engines will rank the business site, the blog has to be relevant and have regularly scheduled updates. Making the blog clear and simple-to-use is also important to ensure that visitors stay on the page once they have landed on it.
Relevant Content and Offers will Increase Lead Generation
As users surf the web, they will search for information that is useful to them. The more relevant a business blog post is to their search, the more likely it is that the user will be drawn to the blog post and the wider website. Using relevant keywords and SEO techniques are best for optimising the blog posts for lead generation, as the content will be easily indexed by search engines.
Providing good quality, accurate content is key for increasing lead generation, but there is also the opportunity to use calls to action and offers to invite users to explore the website further and to use the services the business provides. Businesses can try offering free, useful items, such as e-books or quick services, to encourage users to actively engage with the site.
Blogging for Lead Generation will Establish a business' Authority in its Sector
When creating blog posts designed for lead generation, it is imperative to make the content useful. If a visitor to the blog considers the content to be helpful to them, they will put their trust in the business that has provided said content. Therefore making factually correct, high-quality blog posts can actively help promote the business in a positive manner.
It takes time to establish a business as an authority in its sector, but by publishing industry-specific, intelligent content on blog posts, businesses can quickly show their knowledge and encourage visitors to consult their blog for information. This will help to increase lead generation as trust in the business grows.
Invest in a Business Blog and Learn How to Increase Lead Generation
The simplest way to start generating leads through a blog is to simply start creating posts with useful information the business already has to hand. Over time, the results from the blog posts will demonstrate what works and what does not, and the marketing director or business owner will learn how to increase lead generation specifically from their blog.
Investing the time and the effort in a blog is worthwhile when a targeted approach is taken, and lead generation will soon follow if the blog is treated as a stand-alone marketing tool worth its salt.
- Inbound Marketing (SEO, PPC, Social Media, Video) (804)
- Strategy (348)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (156)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (107)
- Google Adwords (97)
- Content Marketing (90)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (12)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

A Beginner’s Guide - How To Generate Leads Using LinkedIn
We’re all familiar with the saying ‘It’s not what you know but who you know’, when Reid Hoffman founded LinkedIn in 2002 he combined the power of netw …

Why Blogging Is Important For B2B Lead Generation
Blogging was the first of the new wave of Internet technologies to move into the business mainstream. Previously the realm of hobbyists and then journ …

How To Use Google AdWords To Generate Business Leads
Google AdWords is an excellent tool for lead generation when focusing on creating leads for your business. Paid ads have been shown to be nearly twice …