5 Black Friday Marketing Ideas For Small Businesses - Is Your Business Ready?
by Will Williamson on 19-Nov-2019 10:42:30
Businesses in the retail sector currently have a more pressing consideration than Brexit, or even Christmas – Black Friday! Originally an American idea, Black Friday has become a popular concept in the UK over the past five years, a great way to boost pre-Christmas sales and reinvigorate interest in high street retail outlets.
Beyond the retail sector, however, what can other businesses learn from the success of Black Friday to boost interest in their brand? Let’s take a look:

5 Black Friday Marketing Ideas For Small Businesses
1) Create A Black Friday Landing Page
Black Friday related search terms and hashtags become red-hot throughout November. Take advantage of this free SEO boost by creating a landing page for all your Black Friday content and offers. Of course, if you just put the page up on 25th November and take it down on the 30th, you’ll have very little visibility. You need to have the page up all year for it to gain maturity and visibility on search engines (even though your offers will only be active around Black Friday). Like all landing pages, make it easy for people to subscribe to your mailing list through a strong CTA button, and ensure the page is responsive to all device screens.
2) Share The Black Friday Hype On Social Media
Even non-retail businesses can piggyback on the hype surrounding Black Friday on Facebook and Twitter. Find out what hashtags are trending this year and incorporate them into your social media posts where appropriate. This will draw attention to your social media account, from which you can launch exclusive offers, coupons, and discount codes.
3) Create Gated Black Friday Content
Even if Black Friday isn’t directly applicable to your business, it will be for many of your customers and those in your supply chain. Give some thought to how your products and services can help other businesses capitalise on Black Friday, then create some gated content about it. This could be a short e-book, brochure, or guide, but it needs to be specifically Black Friday related. Host the exclusive content on your website or landing page, and request people join your mailing list in return for downloading it.
4) Create Special Black Friday Offers, Discounts & Coupons
All businesses have the scope to offer their prospects exclusive Black Friday offers. How about a limited time discount on their first order, a free initial consultation, or an exclusive report/audit? You could also add incentive items to your standard packages, e.g. an additional X months free product support, an extended warranty, or additional training. To sustain urgency, these offers shouldn’t be used at any other time of year and should be strictly time-limited to Black Friday itself. Promote your offers on your website, blog and social media accounts, and let your prospect database know through an email campaign.
5) Configure Your Chatbot To Provide Black Friday Related Information
If your business is likely to attract Black Friday related queries, make sure your website is populated with the information your customers are looking for. A quicker way to do this than overhauling your website content is by configuring your chatbot to provide relevant information. Arm your chatbot with the information it needs to locate the offers prospects are looking for and provide links to any downloadable/gated content.
Next Steps?
Friday, 29th November 2019 is (at the time of writing) just over a week away. Even so, there may still be time to arrange a quick email marketing or Google AdWords campaign to reach out to your existing customers and nurture leads currently in the pipeline. To discuss the possibilities of seasonal marketing and how they can benefit your business, why not give us a call today?
Image source: Pixabay
- Inbound Marketing (SEO, PPC, Social Media, Video) (807)
- Strategy (350)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (157)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (109)
- Google Adwords (97)
- Content Marketing (91)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (14)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

Which Internet Browser Is The Best For My Business?
Considering that the Internet is such an important part of our lives in business and at home, using the right internet browser is one of the most impo …

7 Free Or Low Cost Marketing Ideas For Businesses On A Budget
You may be exceedingly busy with overseeing all your business operations. However it is fundamental for you to understand how you can get more custome …

Why Businesses Should Be Creating Short Videos For Their Social Media
Before the meteoric rise of video content, social media was often the ‘awkward cousin’ of digital marketing for many businesses, a place to post signp …